Robbie Russell

I grew up in Toronto wanting to pursue a career in the culinary arts until I got my first computer at 14-years old. The passion to create and display my own art and designs instantly replaced my desire to make the perfect soufflé. The seed to become a graphic designer was planted.

Since graduating with my graphic design diploma, I’ve gained over 15 years of experience learning and practicing my craft. I’ve had the good fortune to work with some exceptionally talented people where there was always something new to learn. I’ve worked on large global projects as well as smaller local ones. I believe good design is simple; it communicates quickly; it embraces the brand’s personality; it is unique; it must inspire.

One side-effect of being a graphic designer is that I’ve become obsessed with typography to the degree that I often point out bad kerning to my partner, wherever we happen to be. She calls it annoying. I call it dedication.