I grew up in Toronto wanting to pursue a career in the culinary arts until I got my first computer at 14-years old. The passion to create and display my own art and designs instantly replaced my desire to make the perfect soufflé. The seed to become a graphic designer was planted. Since graduating with my graphic design diploma, I’ve gained over 15 years of experience learning and practicing my craft. I’ve had the good fortune to work with some exceptionally talented people where there was always something new to learn. I’ve worked on large global projects as well as smaller local ones. I believe good design is simple; it communicates quickly; it embraces the brand’s personality; it is unique; it must inspire. One side-effect of being a graphic designer is that I've become obsessed with typography to the degree that I often point out bad kerning to my partner, wherever we happen to be. She calls it annoying. I call it dedication.

Robbie Russell

I grew up in Toronto wanting to pursue a career in the culinary arts until I got my first computer at 14-years old. The passion to create and display my own art and designs instantly replaced my desire to make the perfect soufflé. The seed to become a graphic designer was planted. Since graduating with my graphic design diploma, I’ve gained over 15 years of experience learning and practicing my craft. I’ve had the good fortune to work with some exceptionally talented people where there was always something new to learn. I’ve worked on large global projects as well as smaller local ones. I believe good design is simple; it communicates quickly; it embraces the brand’s personality; it is unique; it must inspire. One side-effect of being a graphic designer is that I've become obsessed with typography to the degree that I often point out bad kerning to my partner, wherever we happen to be. She calls it annoying. I call it dedication.

Available to hire

I grew up in Toronto wanting to pursue a career in the culinary arts until I got my first computer at 14-years old. The passion to create and display my own art and designs instantly replaced my desire to make the perfect soufflé. The seed to become a graphic designer was planted.

Since graduating with my graphic design diploma, I’ve gained over 15 years of experience learning and practicing my craft. I’ve had the good fortune to work with some exceptionally talented people where there was always something new to learn. I’ve worked on large global projects as well as smaller local ones. I believe good design is simple; it communicates quickly; it embraces the brand’s personality; it is unique; it must inspire.

One side-effect of being a graphic designer is that I’ve become obsessed with typography to the degree that I often point out bad kerning to my partner, wherever we happen to be. She calls it annoying. I call it dedication.

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Language

English
Fluent

Work Experience

Senior Graphic Designer & Art Director at Freelance
October 1, 2019 - November 6, 2025
Executed print, digital, and brand assets for clients across 20+ finance/transit/cultural sectors; Interpreted briefs, brainstormed ideas, and coordinated vendors for on-time project delivery; Mentored juniors on execution, feedback, and maintaining design integrity in campaigns
Senior Graphic Designer & Studio Manager at Bensimon Partners
September 1, 2019 - September 1, 2019
Designed/produced annual reports, brochures, billboards, packaging for 50+ campaigns; maintained assets for multi-channel consistency; Liaised with clients on meetings/presentations; coordinated vendors for strategic, high-quality deliverables
Lead Designer & Senior Art Director at Lessthan3.com
November 1, 2011 - November 1, 2011
Lead brainstorms sessions, establishing creative territories and brand guidelines while upholding promotional integrity; Developed brands via style guides and produced print/digital (flyers, posters, social banners) for campaigns; Mentored juniors on execution and feedback for campaign integrity
Graphic Designer at Keygordon Communications Inc.
March 1, 2010 - March 1, 2010
Revitalized brand visuals through digital production for enhanced client impact; Designed websites, slideshows, and presentations to support brand extensions and needs

Education

Graphic Design Program at Seneca College of Applied Arts
January 1, 2003 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Transportation & Logistics, Media & Entertainment, Non-Profit Organization, Professional Services