Art Director and Creative Lead with 20+ years’ experience across motion, graphic, and digital design, specializing in branding and concept design. Over the last 10 years, I’ve led creative teams and managed end-to-end delivery across multi-channel advertising and brand programs. I’m hands-on with concepting and design execution (including motion) and work closely with stakeholders to balance creative quality, timelines, and budgets—while mentoring teams and building consistent, cross-platform visual systems.…

Rochelle Devries

Art Director and Creative Lead with 20+ years’ experience across motion, graphic, and digital design, specializing in branding and concept design. Over the last 10 years, I’ve led creative teams and managed end-to-end delivery across multi-channel advertising and brand programs. I’m hands-on with concepting and design execution (including motion) and work closely with stakeholders to balance creative quality, timelines, and budgets—while mentoring teams and building consistent, cross-platform visual systems.…

Available to hire

Art Director and Creative Lead with 20+ years’ experience across motion, graphic, and digital design, specializing in branding and concept design. Over the last 10 years, I’ve led creative teams and managed end-to-end delivery across multi-channel advertising and brand programs.

I’m hands-on with concepting and design execution (including motion) and work closely with stakeholders to balance creative quality, timelines, and budgets—while mentoring teams and building consistent, cross-platform visual systems.

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Language

English
Fluent

Work Experience

Art Direction (Game Launch Campaign) at Gameloft
January 1, 2026 - Present
Established creative agency operations (Airtable systems, design workflows, and team structure) and art directed the Bluey’s Happy Snaps game launch campaign across storefronts, OOH, trailers, print, and social—ensuring cohesive brand expression across all assets.
Creative Agency Lead at Gameloft Brisbane Creative Agency
January 1, 2026 - Present
Art directed all marketing materials for the launch of Bluey’s Happy Snaps video game across social, digital, motion, print, OOH, storefronts, and trailers. Led all design, best practices, and branding to uphold brand consistency. Managed a team of 5 designers, including mentoring, performance, and hiring, and implemented Airtable for creative workflows and pipeline management. Produced and pitched creative concepts (mockups/storyboards), maintained quality standards across deliverables, and coordinated with stakeholders and departments to ensure high-quality output aligned with the game’s established vision and art direction.
Creative Agency Lead (Art Director) at Gameloft
January 1, 2026 - Present
Art directed all marketing materials for the launch of Bluey’s Happy Snaps video game across storefronts, OOH, trailers, print, and social. Established operations for a new Brisbane creative agency, including Airtable systems, design workflows, and team structure. Led all design, best practices, and branding to maintain brand consistency; managed a team of 5 designers with mentoring, performance support, and hiring. Organized workflows and managed the creative pipeline, adjusting strategy to meet deadlines while upholding quality standards. Developed and pitched asset concepts, creating mockups/storyboards as needed. Managed creative briefs and asset workflow on Airtable and collaborated across departments to ensure high-quality cross-platform deliverables aligned to the game’s established vision and brand identity.
Art Director (Rebrand & Branding Initiatives) at Paramount Rebrand (ANZ) - ViacomCBS to Paramount
January 1, 2023 - December 31, 2024
Art directed and managed the rebrand from ViacomCBS to Paramount for Australia & New Zealand, overseeing full creative delivery and managing stakeholder alignment. Delivered across required visual touchpoints while maintaining brand standards and timelines.
Creative Lead + Art Director at Paramount
January 1, 2023 - December 31, 2024
Led design and creative direction for multi-million-dollar events across all visual touchpoints, including project management and team leadership. Managed a 10-person team and collaborated directly with C-suite stakeholders to deliver brand-aligned creative outputs. Also led the Paramount rebrand transition (ANZ) managing creative delivery, oversight of the project budget, and end-to-end art direction from prior ViacomCBS to Paramount Australia & New Zealand.
Design Lead / Creative Team Member at Paramount (Award-Winning Team)
January 1, 2023 - December 31, 2024
Served as design lead and contributed as a designer within Paramount’s award-winning team, driving innovation in design across campaigns and corporate branding.
Creative Lead / Art Director at Paramount Upfronts
January 1, 2023 - December 31, 2024
Led design and creative direction for multi-million-dollar events across all visual touchpoints. Managed a 10-person team and collaborated directly with C-suite stakeholders. Owned creative direction and quality control across digital, OOH, and motion deliverables, ensuring delivery against event and brand requirements.

Education

Bachelor of Visual Arts at University of Sydney
January 11, 2030 - August 5, 2026
Higher School Certificate at SCECGS Redlands
January 11, 2030 - August 5, 2026
UX UI Design at UX UI DESIGN Academy XI
January 11, 2030 - August 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Gaming, Education, Retail
    Digital Takeovers - Art Direction and Graphic Design

    This is a selection of digital takeovers created for Paramount and Nickelodeon, designed and art directed during my time working at Paramount

    Mova Branding

    MOVA — Art Direction, Brand Identity, Design & Out-of-Home

    Led the art direction and brand identity for MOVA, a travel money concept, turning a functional financial product into a brand people actually want to engage with before they travel. Designed a visual language built around the feeling of travel itself: bold colour, dynamic type and photography that leans into wanderlust rather than banking.

    Art directed and designed the identity’s rollout across OOH and media including billboards, transit, paid social and digital, keeping the brand consistent and unmistakable everywhere it landed.

    Fitness First Social and OOH​​​​​​​

    Design refresh for Fitness First’s social, paid social, Reworked the type direction, , and tightened up the layout system to feel more energetic and current. Led the art direction end to end, from concept through to final assets. Making sure the design held up across every format, whether it’s a billboard, a paid ad, or something scrolling past on your feed. The goal was consistency without it feeling flat: every touchpoint still feels like Fitness First.