Rocío Formentin

Available to hire

I am a Product & Brand Designer blending bold visual identities with digital experiences.

About

I am a Product & Brand Designer blending bold visual identities with digital experiences. I’ve built dashboards for Fortune 500s and shaped the brand and UI for 2REAL’s AI-powered game shows, connecting strategy, storytelling, and interface design.

I collaborate with founders and cross-functional teams to align creative direction with product vision, audience engagement, and growth. I cultivate scalable brand systems across digital, web, and pitch materials, and I enjoy experimental storytelling and user-centered design.

  • Joined April 2024

Languages

  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Healthcare
  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education

More experts in Rosario, Argentina

Projects · 7

Digital Arcana · NFT Marketplace

UI Case Study: Evoking Brand Vision Through Design Visit my portfolio to read the full case: https://www.twine.net/signin nft webdesigner designer website marketplace web3

  • UI Designer
Care.net · Healthcare Analytics SaaS

Healthcare Analytics SaaS Web-app. Visit my portfolio to see the full case: https://www.twine.net/signin designer UI Prototype Figma

  • Product Designer
  • UI Designer
Nexus · Research Collaboration Platform

Healthcare Analytics SaaS Web-app. Visit my portfolio to see the full case: https://www.twine.net/signin designer productdesigner UI protoyping

  • Product Designer
  • UI Designer

Work experience· 5 roles

Head of Creative · 2REALJun 2024 – Jan 2025 · 8 mos

Led the end-to-end development of 2REAL’s brand identity, ensuring a scalable, cohesive system across digital, web, and pitch materials. Owned the design and development of a responsive landing page in Framer, balancing narrative, conversion, and performance. Created visual concepts and UI design for interactive, AI-powered game shows—translating abstract mechanics into emotionally resonant interfaces. Acted as a strategic partner to founders, aligning creative direction with product vision, audience engagement, and growth goals. Played a key role in naming, copywriting, and experimental storytelling, blending brand voice with user-centered design.

Visual Designer · Product & Brand Focus · 2REALJun 2024 – Jan 2025 · 8 mos

Led the development of 2REAL’s brand identity, ensuring a scalable, cohesive system across digital, web, and pitch materials. Designed and developed responsive landing pages in Framer, balancing narrative and performance. Created visual concepts and UI designs for interactive AI-powered game shows.

Web & Brand Designer · Andromeda JourneyOct 2023 – Mar 2024 · 6 mos

Led personal and client projects to hone skills in branding, UX/UI, and web design. Delivered responsive websites and design systems using Figma and Framer, exploring bold visual narratives and storytelling-driven design.

Product Designer · IQVIAFeb 2022 – Aug 2023 · 1 yr 7 mos
UX/UI Designer · GM2Aug 2021 – Feb 2022 · 7 mos

Education

UX/ UI Certification · Coderhouse2021
Graphic Design and Visual Communication · General Manuel Belgrano School of Arts2015 – 2018
UX/UI Certification · Coderhouse2021
Graphic Design and Visual Communication (Coursework toward Technical Degree) · General Manuel Belgrano School of Arts2015 – 2018

Certifications and awards

Creative Direction with AI2026 – 2021
Graphic Design and Visual Communication coursework toward Technical Degree2015 – 2018
UX/UI Certification2021

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