I am a passionate Product & Brand Designer blending bold visual identities with engaging digital experiences. My work has ranged from creating data dashboards for Fortune 500 companies to developing the brand identity for 2REAL’s innovative AI-powered game shows. I thrive on merging strategy, storytelling, and interface design to create meaningful connections with users.…

Rocío Formentin

PRO

I am a passionate Product & Brand Designer blending bold visual identities with engaging digital experiences. My work has ranged from creating data dashboards for Fortune 500 companies to developing the brand identity for 2REAL’s innovative AI-powered game shows. I thrive on merging strategy, storytelling, and interface design to create meaningful connections with users.…

Next availability:
February 1, 2026

I am a passionate Product & Brand Designer blending bold visual identities with engaging digital experiences. My work has ranged from creating data dashboards for Fortune 500 companies to developing the brand identity for 2REAL’s innovative AI-powered game shows. I thrive on merging strategy, storytelling, and interface design to create meaningful connections with users.

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Skills

Experience Level

UI
Expert
Figma
Expert
Web Design
Expert
Logo
Expert
Branding
Expert
App Design
Expert
Adobe Illustrator
Intermediate
Framer
Intermediate
Adobe Photoshop
Intermediate
Email Design
Intermediate

Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Visual Designer · Product & Brand Focus at 2REAL
June 1, 2024 - January 1, 2025
Led the development of 2REAL’s brand identity, ensuring a scalable, cohesive system across digital, web, and pitch materials. Designed and developed responsive landing pages in Framer, balancing narrative and performance. Created visual concepts and UI designs for interactive AI-powered game shows.
Web & Brand Designer at Andromeda Journey
October 1, 2023 - March 1, 2024
Led personal and client projects to hone skills in branding, UX/UI, and web design. Delivered responsive websites and design systems using Figma and Framer, exploring bold visual narratives and storytelling-driven design.
Product Designer at IQVIA
February 1, 2022 - August 1, 2023
Designed data-driven dashboards and landing pages for healthcare platforms, improving user interaction and data visualization. Implemented UI systems using Material UI and React.
UX/UI Designer at GM2
August 1, 2021 - February 1, 2022
Designed a minimalistic NFT marketplace with multi-category navigation to enhance user experience. Developed responsive UI components and collaborated with Agile teams.

Education

UX/ UI Certification at Coderhouse
April 1, 2021 - August 1, 2021
Graphic Design and Visual Communication at General Manuel Belgrano School of Arts
April 1, 2015 - November 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Software & Internet
    uniE621 Andromeda · Design Portfolio Website
    Personal Design Portfolio website made in framer, take a look! https://www.twine.net/signin…
    uniE621 Digital Arcana · NFT Marketplace
    UI Case Study: Evoking Brand Vision Through Design Visit my portfolio to read the full case: https://www.twine.net/signin nft webdesigner designer website marketplace web3…
    uniE621 Care.net · Healthcare Analytics SaaS
    Healthcare Analytics SaaS Web-app. Visit my portfolio to see the full case: https://www.twine.net/signin designer UI Prototype Figma…
    uniE621 Nexus · Research Collaboration Platform
    Healthcare Analytics SaaS Web-app. Visit my portfolio to see the full case: https://www.twine.net/signin designer productdesigner UI protoyping…
    uniE621 Celuland · Tech Accesories Branding
    Brand Design & Development. Visit my portfolio lInk to see full case: https://www.twine.net/signin branding designer logo…