I am a Product & Brand Designer blending bold visual identities with digital experiences. I’ve built dashboards for Fortune 500s and shaped the brand and UI for 2REAL’s AI-powered game shows, connecting strategy, storytelling, and interface design. I collaborate with founders and cross-functional teams to align creative direction with product vision, audience engagement, and growth. I cultivate scalable brand systems across digital, web, and pitch materials, and I enjoy experimental storytelling and user-centered design.…

Rocío Formentin

PRO

I am a Product & Brand Designer blending bold visual identities with digital experiences. I’ve built dashboards for Fortune 500s and shaped the brand and UI for 2REAL’s AI-powered game shows, connecting strategy, storytelling, and interface design. I collaborate with founders and cross-functional teams to align creative direction with product vision, audience engagement, and growth. I cultivate scalable brand systems across digital, web, and pitch materials, and I enjoy experimental storytelling and user-centered design.…

Available to hire

I am a Product & Brand Designer blending bold visual identities with digital experiences. I’ve built dashboards for Fortune 500s and shaped the brand and UI for 2REAL’s AI-powered game shows, connecting strategy, storytelling, and interface design.

I collaborate with founders and cross-functional teams to align creative direction with product vision, audience engagement, and growth. I cultivate scalable brand systems across digital, web, and pitch materials, and I enjoy experimental storytelling and user-centered design.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Visual Designer · Product & Brand Focus at 2REAL
June 1, 2024 - January 1, 2025
Led the development of 2REAL’s brand identity, ensuring a scalable, cohesive system across digital, web, and pitch materials. Designed and developed responsive landing pages in Framer, balancing narrative and performance. Created visual concepts and UI designs for interactive AI-powered game shows.
Web & Brand Designer at Andromeda Journey
October 1, 2023 - March 1, 2024
Led personal and client projects to hone skills in branding, UX/UI, and web design. Delivered responsive websites and design systems using Figma and Framer, exploring bold visual narratives and storytelling-driven design.
Product Designer at IQVIA
February 1, 2022 - August 1, 2023
Designed data-driven dashboards and landing pages for healthcare platforms, improving user interaction and data visualization. Implemented UI systems using Material UI and React.
UX/UI Designer at GM2
August 1, 2021 - February 1, 2022
Designed a minimalistic NFT marketplace with multi-category navigation to enhance user experience. Developed responsive UI components and collaborated with Agile teams.
Head of Creative at 2REAL
June 1, 2024 - January 1, 2025
Led the end-to-end development of 2REAL’s brand identity, ensuring a scalable, cohesive system across digital, web, and pitch materials. Owned the design and development of a responsive landing page in Framer, balancing narrative, conversion, and performance. Created visual concepts and UI design for interactive, AI-powered game shows—translating abstract mechanics into emotionally resonant interfaces. Acted as a strategic partner to founders, aligning creative direction with product vision, audience engagement, and growth goals. Played a key role in naming, copywriting, and experimental storytelling, blending brand voice with user-centered design.

Education

UX/ UI Certification at Coderhouse
April 1, 2021 - August 1, 2021
Graphic Design and Visual Communication at General Manuel Belgrano School of Arts
April 1, 2015 - November 1, 2018
UX/UI Certification at Coderhouse
April 1, 2021 - August 1, 2021
Graphic Design and Visual Communication (Coursework toward Technical Degree) at General Manuel Belgrano School of Arts
April 1, 2015 - November 20, 2018

Qualifications

Creative Direction with AI
March 10, 2026 - July 10, 2021
Graphic Design and Visual Communication coursework toward Technical Degree
April 1, 2015 - November 20, 2018
UX/UI Certification
March 8, 2021 - July 8, 2021

Industry Experience

Healthcare, Media & Entertainment, Software & Internet, Professional Services, Education
    paper LyrixPick · Gemified Educational App

    Native Mobile App (android) to learn English, through gamified experience during post-pandemic context.

    paper Game Show Brand & UI Experience Design

    Designed the brand and UI for AI-powered game shows from the ground up. Created cohesive visual systems and interactive experiences that connected gameplay, storytelling, and live audience engagement.

    Selected shots here:
    <https://www.twine.net/signin

    uniE621 Andromeda · Design Portfolio Website
    Personal Design Portfolio website made in framer, take a look! https://www.twine.net/signin…
    uniE621 Digital Arcana · NFT Marketplace
    UI Case Study: Evoking Brand Vision Through Design Visit my portfolio to read the full case: https://www.twine.net/signin nft webdesigner designer website marketplace web3…
    uniE621 Care.net · Healthcare Analytics SaaS
    Healthcare Analytics SaaS Web-app. Visit my portfolio to see the full case: https://www.twine.net/signin designer UI Prototype Figma…
    uniE621 Nexus · Research Collaboration Platform
    Healthcare Analytics SaaS Web-app. Visit my portfolio to see the full case: https://www.twine.net/signin designer productdesigner UI protoyping…