I am a creative and detail-oriented graphic designer specializing in branding, identity development, and visual communication. I craft cohesive brand identities through logos, color palettes, typography, and stationery systems that reflect each client's vision and goals. I am highly organized, self-motivated, and capable of managing multiple projects independently while maintaining clear communication and meeting deadlines. I thrive in remote work environments and bring a thoughtful, professional approach to every collaboration. I enjoy translating client ideas into visually compelling brands and messaging, delivering thoughtful design solutions that stand out in crowded markets and resonate with target audiences.

Lulu Rocka

PRO

I am a creative and detail-oriented graphic designer specializing in branding, identity development, and visual communication. I craft cohesive brand identities through logos, color palettes, typography, and stationery systems that reflect each client's vision and goals. I am highly organized, self-motivated, and capable of managing multiple projects independently while maintaining clear communication and meeting deadlines. I thrive in remote work environments and bring a thoughtful, professional approach to every collaboration. I enjoy translating client ideas into visually compelling brands and messaging, delivering thoughtful design solutions that stand out in crowded markets and resonate with target audiences.

Available to hire

I am a creative and detail-oriented graphic designer specializing in branding, identity development, and visual communication. I craft cohesive brand identities through logos, color palettes, typography, and stationery systems that reflect each client’s vision and goals. I am highly organized, self-motivated, and capable of managing multiple projects independently while maintaining clear communication and meeting deadlines. I thrive in remote work environments and bring a thoughtful, professional approach to every collaboration.

I enjoy translating client ideas into visually compelling brands and messaging, delivering thoughtful design solutions that stand out in crowded markets and resonate with target audiences.

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Language

English
Fluent
French
Fluent
Spanish; Castilian
Fluent
Arabic
Fluent

Work Experience

Creative Director at QASID ARABIC INSTITUTE
January 1, 2009 - October 25, 2025
Spearheaded branding and identity design for Qasid Arabic Institute, enhancing visual communication across all collateral. Served as the in-house photographer, capturing high-quality images for promotional materials. Developed and designed comprehensive print and multimedia advertising campaigns to elevate the institute's market presence.
Creative Designer at ISLAMICA MAGAZINE
January 1, 2009 - October 25, 2025
Design and development of print, advertising and multimedia. Article Illustrator. Photographed events for in-house stock library.
Creative Designer at KNIGHTSCAPITAL
January 1, 2006 - October 25, 2025
Design and development of print advertising campaigns. Creation of brand identities for various clients. Assisted in client marketing strategies. Client list includes Volvo, KIA, Alfa Romeo, BOSCH, Eastpak, Jansport, Coleman, and Kuwait Finance House.
Graphic-Multimedia & Web Designer at ZOOM IN FOCUS PRODUCTIONS
December 30, 2003 - October 23, 2004
Creation and maintenance of company's home site. Media production and translation in English, French and Spanish. Designing and developing multimedia web communications for various film and video projects. Provided promotional and marketing solutions.

Education

Bachelors of Science in Multimedia and Web Design at The Art Institute of Los Angeles
August 31, 2000 - May 15, 2002
Associate of Science in Multimedia at Art Institute of Houston
September 1, 1998 - June 1, 2000
• 2nd place Best of Show Portfolio Winner
Associate of Art in Advertising at ArtLebanese American University
January 1, 1996 - January 1, 1998

Qualifications

Best of Show Portfolio (2nd place)
September 1, 2000 - June 15, 2002

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Software & Internet, Education, Other