Available to hire
I am a highly experienced Integrated Marketing executive with over 20 years in advertising and marketing communications, specializing in digital and eBusiness strategies. My passion lies in fully integrated communications and new media, and I have a strong hands-on approach to building creative teams and fostering open communication. I have had the opportunity to work with some of the most complex digital entities and major international clients.
Throughout my career, I’ve worked in various senior creative and managerial roles across multiple countries, leading successful marketing campaigns and digital initiatives. I enjoy bridging creativity with technology and continuously seek innovative ways to deliver exceptional marketing strategies that benefit both clients and businesses alike.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Intermediate
Chinese
Beginner
Work Experience
Integrated and Digital Communications Consultant at Gravitas Partnership UK
August 1, 2001 - June 8, 2024Strategizing, planning, scoping, and creating for a range of international corporations in digital, interactive, integrated marketing and social media across various sectors including health and beauty, financial services, FMCG, hospitality, luxury, automotive, and telecommunications. Leading brand, retail, and integrated marketing strategies with a focus on interactive OOH digital media and social media.
Guest Lecturer - Digital Design & Marketing / Business Transformation at Avado Learning Singapore
August 1, 2020 - June 8, 2024Remote lecturing on digital design and marketing, business transformation, offering apprenticeships, qualifications, workshops, and modules to build capabilities and support real change in data, marketing, people, and technology.
Guest Lecturer - Digital Design / Marketing at Web Courses Bangkok Thailand
August 1, 2018 - June 8, 2024Remote lecturing on digital marketing topics including content marketing, social media marketing, SEO, Google Adwords and Analytics, start-up budgeting, client management, email marketing, and platform-specific marketing on Facebook, LinkedIn, Instagram, and YouTube.
Strategic Business & Branding/Marketing Consultant / Investment Lead at Kingsmen Hospitality Services Thailand
March 1, 2018 - June 8, 2024Provided strategic business, branding, and marketing consultancy as well as investment leadership remotely in the hospitality sector.
Digital Director / Partner/ Investor at Touchmedia China
May 1, 2009 - August 31, 2014Led and restructured client-facing and creative teams to build interactive touch-screen media. Managed 45+ direct and 250 indirect reports, streamlined creative and production processes for delivering interactive mini-sites and TVCs across 50,000 screens in China. Successfully delivered projects for nearly 400 clients across 35 industries with more than 20 creative awards and significant revenue growth.
Senior Vice President at Grey Worldwide / G2 Malaysia
May 1, 2005 - August 31, 2006Stabilised teams and clients after major departures, rebuilt marketing and creative teams, restructured agency's integrated and trade/retail offerings. Led marketing campaigns for BAT brands and launched innovative retail tobacco lounge concepts. Consulted on opening Sri Lanka and Vietnam offices.
Managing Director at Grey Worldwide / G2 South Korea
October 1, 2003 - May 31, 2005Led creative team, reorganised integrated offerings, increased BAT retainer, managed multi-million dollar office projects, launched marketing campaigns including first charcoal-filter superslim cigarette, and won major accounts including Cigna, Heineken, and Volkswagen resulting in substantial revenue growth. Managed the launch of Asia's first W Hotel.
General Manager/ Digital at MRMi Partners Worldwide (McCanns) HK/Greater China
January 1, 2002 - December 31, 2002Managed project pipeline to maximize revenue and ROI, developed web-based promotions, and led the integration of online marketing teams and operations across regional accounts including Cathay Pacific and Caltex.
Managing Director at Ion Global (IG)
October 1, 1998 - December 31, 2001Managed daily operations and growth strategy for the Hong Kong office, oversaw large-scale eBusiness projects such as Cathay Pacific and HSBC websites, contributed to company revenue growth and expansion across Asian markets, and achieved multiple creative and business awards.
Senior Management / ECD / Partner at Web Connection (became IG) Hong Kong
August 1, 1997 - September 30, 1998Built a multimedia and bilingual content team, designed and managed early websites for key clients, grew creative teams, and won multiple design awards.
Senior Management / ECD at Bates 141 HK / China
April 1, 1995 - August 31, 1997Led China team to build integrated marketing offerings, delivered record-breaking experiential campaigns and brand activations, managed re-pitching and won key accounts like HSBC Credit Card, and launched integrated campaigns for Mondex.
Senior Management / ECD at Storm Communications Hong Kong
April 1, 1993 - April 30, 1995Led agency growth with creative campaigns across Greater China, Taiwan, and Japan, handling ATL and BTL campaigns. Managed campaigns including China Mobile TVCs and Davidoff cigarettes market launches.
Senior Management / Creative Director at NMD&D Advertising Hong Kong
March 1, 1991 - April 30, 1993Led creative team to develop award-winning advertising campaigns for clients like Marks & Spencer, HSBC, Amex, and Inter-Continental Hotels, launching successful loyalty programs and hotel executive floor marketing initiatives.
Senior Management/Creative Director at HDM Triangle Pacific Hong Kong
February 1, 1990 - December 31, 1990Led and grew sales promotion and event marketing department, introducing Western loyalty marketing tactics to the Hong Kong market.
Education
BA (Hons) Graphic Design at Middlesex University, London
January 1, 1976 - December 31, 1980BA (Hons) Psychology at Middlesex University, London
July 5, 2025 - July 5, 2025Qualifications
Industry Experience
Financial Services, Consumer Goods, Travel & Hospitality, Retail, Telecommunications, Media & Entertainment, Professional Services
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