I’m Rodney Urban, a multidisciplinary designer with over 25 years of experience across automotive, exhibit, and product design. I blend graphic design, 3D sculpting, and production know-how to deliver brand-aligned, production-ready solutions that stand up to real-world manufacturing. I’m based in Southeast Michigan and collaborate with GM leadership, marketing, engineering and suppliers to preserve design intent and ensure the highest quality of execution. I enjoy prototyping, exploring new media, and telling compelling brand stories through integrated design.…

Rodney Jurban

I’m Rodney Urban, a multidisciplinary designer with over 25 years of experience across automotive, exhibit, and product design. I blend graphic design, 3D sculpting, and production know-how to deliver brand-aligned, production-ready solutions that stand up to real-world manufacturing. I’m based in Southeast Michigan and collaborate with GM leadership, marketing, engineering and suppliers to preserve design intent and ensure the highest quality of execution. I enjoy prototyping, exploring new media, and telling compelling brand stories through integrated design.…

Available to hire

I’m Rodney Urban, a multidisciplinary designer with over 25 years of experience across automotive, exhibit, and product design. I blend graphic design, 3D sculpting, and production know-how to deliver brand-aligned, production-ready solutions that stand up to real-world manufacturing.

I’m based in Southeast Michigan and collaborate with GM leadership, marketing, engineering and suppliers to preserve design intent and ensure the highest quality of execution. I enjoy prototyping, exploring new media, and telling compelling brand stories through integrated design.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Creative Designer at General Motors Industrial Design Studio
June 1, 2023 - June 1, 2023
Led cross-disciplinary creative design initiatives across GM brands; served as a primary liaison among GM Design Leadership, Marketing, Engineering and Suppliers to preserve original brand intent and ensure highest quality in production across 2D/3D design, graphics and exhibit work.
Brand ID Studio at General Motors
December 31, 2023 - December 31, 2023
Specialized in advanced 2D and 3D concepts for interior/exterior emblems, illuminated nameplates and 3D typography; visualized ideas through graphic design, digital renderings, 3D sculpting, prototyping and production-focused development.
Component Design Studio at General Motors
December 31, 2021 - December 31, 2021
Dual design role focusing on component design and graphics; applied graphic ISO standards to surfaces on interior components and contributed to product surface branding.
Product Design Studio at General Motors
December 31, 2020 - December 31, 2020
Designed and prototyped a diverse range of products, including electric motorcycles and boats, BEV charging units, furniture design, and dealership experience concepts for Corvette C-8 network.
Exhibit Design Studio at General Motors
December 31, 2017 - December 31, 2017
Led exhibit and experience design for global auto shows and special events; responsibilities included graphic design, technical illustration, 3D architectural design, 3D sculpting, renderings, animation, motion graphics, storyboarding and design thinking. Joined GM directly as Senior Lead Designer in 2004 after earlier contracting with Lettering Inc.
Creative Designer at Ford Design
January 1, 1999 - January 1, 1999
Contracted by Lettering Inc.; Product Design Studio focusing on Brand ID, instrumentation, graphic design and technical illustration.
Creative Designer at GM Industrial Design
January 1, 1998 - January 1, 1998
Instrumentation Studio - Brand ID, Graphic Design, Technical Illustration and renderings.
Founder at Jurban Design
August 1, 2023 - November 24, 2025
Founder of Jurban Design (founded August 2023). Providing 2D/3D design solutions, prototyping and production, in-house 3D printing, and brand/graphic services with a focus on exhibit, product, and architectural design.
Senior Creative Designer at GM Industrial Design Studio
June 1, 2023 - June 1, 2023
Senior Creative Designer in General Motors’ Industrial Design Studio. Led cross-functional collaboration with GM Design Leadership, GM Marketing, GM Engineering and GM Suppliers to preserve brand design intent and ensure production-quality execution across multiple design disciplines.
Exhibit Designer / Exhibit & Experience Designer at GM (Exhibit Design Studio)
January 1, 2017 - January 1, 2017
Exhibit & Experience Design, Graphic Design, Technical Illustration, and 3D Architectural/Concept Sculpting for global auto shows and special events. Contracted by Lettering Inc/Lettergraphics/Global Technology (1999–2004); hired as Senior Lead Designer in 2004.
Product Design Studio at GM
January 1, 2020 - January 1, 2020
2D/3D Product Design Development & Prototyping for a diverse range of products including Electric Motorcycles and Boats, BEV Charging Units, Furniture, and dealership experiences.
Component Design & Graphics at GM
January 1, 2021 - January 1, 2021
Dual design roles focusing on Component Design and Graphics; applied graphic specifications to interior components and surface treatments.

Education

BFA - Design at College for Creative Studies
May 19, 1988 - December 31, 1998
Graduated 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Professional Services, Media & Entertainment, Transportation & Logistics, Other

Skills

Experience Level