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Hi, I'm Rodrigo Martínez Medina. I'm a Senior Product Designer based in Barcelona, Spain, specializing in 0 → 1 product development, growth, experimentation, and user-centered design with measurable business impact. Over the years I’ve designed and shipped products across SaaS, education, crypto, and gaming, led design system revamps, and partnered with product, engineering, and marketing teams to drive growth and monetization while delivering strong user experiences.…Hi, I'm Rodrigo Martínez Medina. I'm a Senior Product Designer based in Barcelona, Spain, specializing in 0 → 1 product development, growth, experimentation, and user-centered design with measurable business impact. Over the years I’ve designed and shipped products across SaaS, education, crypto, and gaming, led design system revamps, and partnered with product, engineering, and marketing teams to drive growth and monetization while delivering strong user experiences.

Rodrigo Martínez Medina

UX Designer, Product Designer, UI Designer, +2

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Hi, I'm Rodrigo Martínez Medina. I'm a Senior Product Designer based in Barcelona, Spain, specializing in 0 → 1 product development, growth, experimentation, and user-centered design with measurable business impact. Over the years I’ve designed and shipped products across SaaS, education, crypto, and gaming, led design system revamps, and partnered with product, engineering, and marketing teams to drive growth and monetization while delivering strong user experiences.…Hi, I'm Rodrigo Martínez Medina. I'm a Senior Product Designer based in Barcelona, Spain, specializing in 0 → 1 product development, growth, experimentation, and user-centered design with measurable business impact. Over the years I’ve designed and shipped products across SaaS, education, crypto, and gaming, led design system revamps, and partnered with product, engineering, and marketing teams to drive growth and monetization while delivering strong user experiences.

Available to hire

Hi, I’m Rodrigo Martínez Medina. I’m a Senior Product Designer based in Barcelona, Spain, specializing in 0 → 1 product development, growth, experimentation, and user-centered design with measurable business impact.

Over the years I’ve designed and shipped products across SaaS, education, crypto, and gaming, led design system revamps, and partnered with product, engineering, and marketing teams to drive growth and monetization while delivering strong user experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Advanced

Italian

Intermediate

Work Experience

Senior Product Designer-Growth Hacking at Fanvue

December 1, 2024 - Present

Led growth experimentation program with ~40% of experiments rolled out over 6 months, improving signup and subscription conversion rates. Designed and migrated core product flows into a new design system aligned with updated brand identity. Delivered new features for creators, B2B partners, and end users in collaboration with product managers and engineering teams. Partnered with leadership to define UX strategy and roadmap for growth and monetization initiatives. Launched Design System Revamp project.

Senior Product Designer at Freelance

April 1, 2024 - Present

Delivered product design and UX/UI solutions for international clients across SaaS and consumer products. Selected through top talent networks including Toptal and Arc.dev.

Senior Product Designer at Decrypt Media

November 1, 2021 - December 1, 2023

Increased unique visitors by 10% through redesign of Decrypt.co and optimization of key user journeys. Helped scale the platform to a peak of 5M monthly users by leading design for the educational product launch. Drove 30% growth in new account creation and newsletter subscriptions through UX and content strategy redesign. Designed and launched a digital certification product issuing 250K NFT certificates. Defined product strategy and roadmap with Head of Product and CTO. Created and scaled 5+ new brand sections and thematic experiences across the platform.

Product Designer at CTAIMA

April 1, 2021 - November 1, 2021

Reduced customer support requests by 15% through UX audit and usability improvements across core products. Led design of a new legal compliance and access management web application from concept to MVP. Conducted user research, user flows, personas, and usability testing to inform product decisions. Streamlined product development across 4 engineering squads in collaboration with Product Manager and Scrum Master.

Product Designer at Elixir Games & TurinLabs

October 1, 2020 - May 1, 2021

Designed UX/UI for Elixir.app, a Web3 gaming platform awarded 1st prize at Miami Bitcoin Conference 2021. Developed crypto wallet mobile app and DeFi web app following financial and security UX patterns. Conducted UX research, user interviews, usability testing, and competitive analysis for gaming and crypto users. Led branding and rebranding initiatives for 5+ digital products.

UI/UX & Graphic Designer at Freelance

January 1, 2016 - January 1, 2020

Designed user interfaces and responsive web experiences for web applications and landing pages. Created branding, corporate identity, and digital campaign assets. Improved usability and visual design following UX best practices.