Hi, I’m Rosalie Kawa, an influencer marketing and digital growth strategist focused on building authentic creator partnerships that scale wellness and consumer brands across TikTok, Instagram, YouTube, and emerging platforms. I blend data-driven decision making with lifestyle storytelling to create campaigns that feel authentic, perform profitably, and scale brands. With 3+ years of hands-on experience, I’m highly organized and trend-obsessed, thriving in fast-moving, growth-stage environments. I excel at creator prospecting, end-to-end campaign management, performance tracking, and cross-functional collaboration to align influencer programs with paid media, branding, and measurable ROI.

Rosalie Kawa

PRO

Hi, I’m Rosalie Kawa, an influencer marketing and digital growth strategist focused on building authentic creator partnerships that scale wellness and consumer brands across TikTok, Instagram, YouTube, and emerging platforms. I blend data-driven decision making with lifestyle storytelling to create campaigns that feel authentic, perform profitably, and scale brands. With 3+ years of hands-on experience, I’m highly organized and trend-obsessed, thriving in fast-moving, growth-stage environments. I excel at creator prospecting, end-to-end campaign management, performance tracking, and cross-functional collaboration to align influencer programs with paid media, branding, and measurable ROI.

Available to hire

Hi, I’m Rosalie Kawa, an influencer marketing and digital growth strategist focused on building authentic creator partnerships that scale wellness and consumer brands across TikTok, Instagram, YouTube, and emerging platforms. I blend data-driven decision making with lifestyle storytelling to create campaigns that feel authentic, perform profitably, and scale brands.

With 3+ years of hands-on experience, I’m highly organized and trend-obsessed, thriving in fast-moving, growth-stage environments. I excel at creator prospecting, end-to-end campaign management, performance tracking, and cross-functional collaboration to align influencer programs with paid media, branding, and measurable ROI.

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Language

English
Fluent

Work Experience

Marketing & Advertising Consultant at Various Brands & Agencies
January 1, 2021 - Present
Led influencer and creator campaigns across TikTok, Instagram, Facebook, and YouTube for wellness, lifestyle, beauty, and service-based brands. Identified, vetted, and onboarded creators aligned with brand values, audience demographics, and performance goals. Managed campaign timelines, deliverables, content approvals, and live dates from start to finish. Tracked performance metrics including reach, engagement, CTR, conversions, and cost efficiency. Analyzed post-campaign results and translated insights into actionable optimization strategies. Stayed ahead of platform trends, emerging creator formats, and shifting consumer behaviors. Collaborated cross-functionally to align influencer strategy with paid media, branding, and growth goals.
Digital Marketing Manager / Content Lead at Various Brands & Agencies
January 1, 2019 - Present
Executed multi-platform social and influencer strategies with a strong focus on lifestyle-driven storytelling. Built creator pipelines for ongoing partnerships rather than one-off posts. Organized campaign reporting dashboards to clearly communicate results and ROI. Helped brands humanize wellness and health messaging through relatable, creator-led content.

Education

Associate Degree in Theology A.A. at Holy Cross College
January 13, 2017 - April 13, 2021

Qualifications

Marketing, Advertising
January 11, 2030 - April 13, 2026

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Consumer Goods, Retail