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I’m a performance marketing strategist with 8+ years of experience owning paid media, creative direction, attribution, and optimization end-to-end. I translate complex performance data into clear decisions, build structured testing frameworks, and ensure creative, copy, and funnels work together as a single system. I partner closely with founders and leadership teams, providing actionable insights—not dashboards that collect dust. I’ve led creative testing strategies, implemented GA4 and conversion tracking for clean attribution, and leveraged AI-powered tools to accelerate production and learning cycles. I’m comfortable owning outcomes in fast-moving, high-accountability environments and communicating clearly with stakeholders who care about results.…I’m a performance marketing strategist with 8+ years of experience owning paid media, creative direction, attribution, and optimization end-to-end. I translate complex performance data into clear decisions, build structured testing frameworks, and ensure creative, copy, and funnels work together as a single system. I partner closely with founders and leadership teams, providing actionable insights—not dashboards that collect dust. I’ve led creative testing strategies, implemented GA4 and conversion tracking for clean attribution, and leveraged AI-powered tools to accelerate production and learning cycles. I’m comfortable owning outcomes in fast-moving, high-accountability environments and communicating clearly with stakeholders who care about results.

Rosalie Kawa

Project Manager, Growth Marketer, Marketing Strategist, +7

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I’m a performance marketing strategist with 8+ years of experience owning paid media, creative direction, attribution, and optimization end-to-end. I translate complex performance data into clear decisions, build structured testing frameworks, and ensure creative, copy, and funnels work together as a single system. I partner closely with founders and leadership teams, providing actionable insights—not dashboards that collect dust. I’ve led creative testing strategies, implemented GA4 and conversion tracking for clean attribution, and leveraged AI-powered tools to accelerate production and learning cycles. I’m comfortable owning outcomes in fast-moving, high-accountability environments and communicating clearly with stakeholders who care about results.…I’m a performance marketing strategist with 8+ years of experience owning paid media, creative direction, attribution, and optimization end-to-end. I translate complex performance data into clear decisions, build structured testing frameworks, and ensure creative, copy, and funnels work together as a single system. I partner closely with founders and leadership teams, providing actionable insights—not dashboards that collect dust. I’ve led creative testing strategies, implemented GA4 and conversion tracking for clean attribution, and leveraged AI-powered tools to accelerate production and learning cycles. I’m comfortable owning outcomes in fast-moving, high-accountability environments and communicating clearly with stakeholders who care about results.

Available to hire

I’m a performance marketing strategist with 8+ years of experience owning paid media, creative direction, attribution, and optimization end-to-end.

I translate complex performance data into clear decisions, build structured testing frameworks, and ensure creative, copy, and funnels work together as a single system. I partner closely with founders and leadership teams, providing actionable insights—not dashboards that collect dust. I’ve led creative testing strategies, implemented GA4 and conversion tracking for clean attribution, and leveraged AI-powered tools to accelerate production and learning cycles. I’m comfortable owning outcomes in fast-moving, high-accountability environments and communicating clearly with stakeholders who care about results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Advertising Consultant at Various Brands & Agencies

January 1, 2021 - Present

Led influencer and creator campaigns across TikTok, Instagram, Facebook, and YouTube for wellness, lifestyle, beauty, and service-based brands. Identified, vetted, and onboarded creators aligned with brand values, audience demographics, and performance goals. Managed campaign timelines, deliverables, content approvals, and live dates from start to finish. Tracked performance metrics including reach, engagement, CTR, conversions, and cost efficiency. Analyzed post-campaign results and translated insights into actionable optimization strategies. Stayed ahead of platform trends, emerging creator formats, and shifting consumer behaviors. Collaborated cross-functionally to align influencer strategy with paid media, branding, and growth goals.

Digital Marketing Manager / Content Lead at Various Brands & Agencies

January 1, 2019 - Present

Executed multi-platform social and influencer strategies with a strong focus on lifestyle-driven storytelling. Built creator pipelines for ongoing partnerships rather than one-off posts. Organized campaign reporting dashboards to clearly communicate results and ROI. Helped brands humanize wellness and health messaging through relatable, creator-led content.