Roisin Cairney

Coordinated social media activity across multiple consumer brands. Developed engaging social-first content aligned with product launches, campaigns and promotional activity. Assisted with influencer outreach, gifting coordination, approvals and creator communications. Managed community engagement and maintained brand tone of voice across social platforms. Supported campaign reporting, engagement tracking and performance analysis. Collaborated with internal teams, creators and external suppliers to deliver campaign outcomes. Assisted with content planning, scheduling and social media coordination across multiple channels.

Supported social media activity across major racing, fashion and entertainment events, including Autumn and Spring Carnival. Produced real-time event content and supported live social coverage across campaigns and activations. Drafted social media copy, campaign communications and brand assets. Coordinated influencer outreach, creator schedules, approvals and creator communications. Assisted with publicity support, media liaison and communications administration.

Provide freelance social media, content creation and campaign coordination support across fashion, lifestyle, music and events industries. Develop social content strategies, campaign messaging and digital communications for brands and creative clients. Produce short-form video, event content and branded social assets across Instagram, TikTok and digital platforms. Coordinate influencer collaborations, creator schedules, approvals and stakeholder communications. Manage content calendars, project timelines and campaign deliverables across multiple client accounts simultaneously. Capture live event coverage for launches, activations and industry events. Maintain strong client relationships while delivering creative campaigns within fast-paced environments.