I am a portfolio creative and highly organised social media and communications professional with experience across content creation, digital campaigns, influencer coordination, community management and live event coverage within hospitality, fashion, lifestyle and entertainment industries. I am experienced managing social media communications across agency, freelance and in-house environments, with a strong understanding of audience engagement, brand storytelling and platform trends. I am skilled in content planning, campaign coordination, short-form video creation, stakeholder communication and real-time social coverage in fast-paced environments. I am passionate about creating engaging digital content and memorable brand experiences that connect with audiences across social platforms. I am a proactive and adaptable communicator with strong attention to detail and the ability to manage multiple projects and deadlines simultaneously.

Roisin Cairney

I am a portfolio creative and highly organised social media and communications professional with experience across content creation, digital campaigns, influencer coordination, community management and live event coverage within hospitality, fashion, lifestyle and entertainment industries. I am experienced managing social media communications across agency, freelance and in-house environments, with a strong understanding of audience engagement, brand storytelling and platform trends. I am skilled in content planning, campaign coordination, short-form video creation, stakeholder communication and real-time social coverage in fast-paced environments. I am passionate about creating engaging digital content and memorable brand experiences that connect with audiences across social platforms. I am a proactive and adaptable communicator with strong attention to detail and the ability to manage multiple projects and deadlines simultaneously.

Available to hire

I am a portfolio creative and highly organised social media and communications professional with experience across content creation, digital campaigns, influencer coordination, community management and live event coverage within hospitality, fashion, lifestyle and entertainment industries.

I am experienced managing social media communications across agency, freelance and in-house environments, with a strong understanding of audience engagement, brand storytelling and platform trends. I am skilled in content planning, campaign coordination, short-form video creation, stakeholder communication and real-time social coverage in fast-paced environments. I am passionate about creating engaging digital content and memorable brand experiences that connect with audiences across social platforms. I am a proactive and adaptable communicator with strong attention to detail and the ability to manage multiple projects and deadlines simultaneously.

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Experience Level

Language

English
Fluent

Work Experience

Front Desk & Customer Service Specialist at Bunnings Warehouse
January 1, 2018 - January 1, 2023
Delivered high-level customer service in a fast-paced retail environment. Managed front desk operations, customer inquiries and issue resolution with professionalism and efficiency. Developed strong communication, interpersonal and problem-solving skills through daily customer interactions. Demonstrated professionalism, adaptability and reliability within high-volume operational environments.
Freelance Campaign Coordinator & Content Producer at Seven Social (Founder)
January 1, 2022 - April 1, 2025
Provide freelance social media, content creation and campaign coordination support across fashion, lifestyle, music and events industries. Develop social content strategies, campaign messaging and digital communications for brands and creative clients. Produce short-form video, event content and branded social assets across Instagram, TikTok and digital platforms. Coordinate influencer collaborations, creator schedules, approvals and stakeholder communications. Manage content calendars, project timelines and campaign deliverables across multiple client accounts simultaneously. Capture live event coverage for launches, activations and industry events. Maintain strong client relationships while delivering creative campaigns within fast-paced environments.
PR & Social Media Coordinator at Australian Turf Club
January 1, 2024 - January 1, 2025
Supported social media activity across major racing, fashion and entertainment events, including Autumn and Spring Carnival. Produced real-time event content and supported live social coverage across campaigns and activations. Drafted social media copy, campaign communications and brand assets. Coordinated influencer outreach, creator schedules, approvals and creator communications. Assisted with publicity support, media liaison and communications administration.
Public Relations Intern / Social Media Coordinator & Content Creator at Australian Therapeutics Supplies (Skin Control & Four Seasons Condoms)
November 1, 2025 - April 1, 2026
Coordinated social media activity across multiple consumer brands. Developed engaging social-first content aligned with product launches, campaigns and promotional activity. Assisted with influencer outreach, gifting coordination, approvals and creator communications. Managed community engagement and maintained brand tone of voice across social platforms. Supported campaign reporting, engagement tracking and performance analysis. Collaborated with internal teams, creators and external suppliers to deliver campaign outcomes. Assisted with content planning, scheduling and social media coordination across multiple channels.

Education

Bachelor of Communications (Public Relations) at Western Sydney University
January 11, 2030 - June 2, 2026
Diploma of Events Management at TAFE NSW
January 11, 2030 - June 2, 2026
Certificate II in Business at Allara Learning
January 11, 2030 - June 2, 2026

Qualifications

Bachelor of Communications (Public Relations)
January 11, 2030 - June 2, 2026
Diploma of Events Management
January 11, 2030 - June 2, 2026
Certificate II in Business
January 11, 2030 - June 2, 2026

Industry Experience

Media & Entertainment, Retail, Education, Travel & Hospitality, Professional Services

Experience Level

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