Syeda Rokash Raza

Marketing Intern at Conscioushouse

Supported wellness, premium, and luxury clients in executing omni-channel content strategies across LinkedIn, Instagram, TikTok, Facebook, and X, ensuring brand consistency and audience relevance. Developed structured monthly content calendars and platform-specific creatives using Figma, aligning messaging with brand positioning, audience insights, and current platform trends. Designed ad-copy and performance-informed content to improve reach, engagement, and digital presence. Leveraged AI-enabled tools (Notion, Metricool, ChatGPT, Jasper) to streamline content planning, scheduling, and workflow efficiency while maintaining brand authenticity

Marketing Manager B2B at Kestrel Pvt Limited

Responsible for designing and executing multi-channel B2B marketing strategy for Kestrel, largest distributor of Personal Protection Equipment in Pakistan. Created marketing campaigns across email, brochures and website content to target high-value prospects and onboard new clients in manufacturing and FMCG sectors, including Nestlé, Coca-Cola and Unilever

Management Trainee Operations at Telenor Microfinance Bank

Led customer experience monitoring for easypaisa, Pakistan’s largest fintech app with 40M+ users; designed and implemented enhanced NPS reporting, incorporating qualitative feedback analysis using keyword tagging to surface actionable insights to improve customer engagement; Collaborated with CX, Sales, and Marketing teams to turn customer feedback into structured reports using data analysis to improve product messaging and improve customer satisfaction score

HR Intern at Engro Fertilizers

Supported internal communication and employee engagement campaigns through digital media; designed promotional material for learning and development trainings and workshops

Founder at Kanvas – Online clothing brand

Launched Online clothing brand during Covid-19 based on targeted social media campaigns and seasonal collection drops on Instagram and Facebook; conducted competitive market analysis and developed influencer partnerships to establish and strengthen the brand and create consumer engagement; Kanvas generated north of PKR 0.5M in revenues in launch year and scored 4.8/5.0 on customer satisfaction