I have hands-on experience executing marketing strategies across digital, B2B, and e-commerce environments. At Conscioushouse (Berlin), I worked on omni-channel content execution for wellness and luxury clients, managing content across LinkedIn, Instagram, TikTok, Facebook, and X. I created monthly content calendars, designed platform-specific creatives using Figma, and wrote ad copy focused on improving reach and engagement. I also used tools like Notion, Metricool, and AI platforms to streamline content planning and scheduling. At Kestrel (Pakistan), I led B2B marketing efforts for a PPE distribution company, where I designed and executed multi-channel campaigns including email marketing, brochures, and website content. These campaigns targeted high-value clients in FMCG and manufacturing, contributing to onboarding major companies like Nestlé, Coca-Cola, and Unilever. Previously, at Telenor Microfinance Bank, I worked on customer experience for Easypaisa (40M+ users), where I improved NPS reporting by analyzing customer feedback and translating insights into actionable recommendations for marketing and product messaging. I also founded and ran my own online clothing brand, where I managed social media marketing, influencer collaborations, and campaign launches, generating over PKR 0.5M in revenue and achieving a 4.8/5 customer satisfaction rating.

Syeda Rokash Raza

I have hands-on experience executing marketing strategies across digital, B2B, and e-commerce environments. At Conscioushouse (Berlin), I worked on omni-channel content execution for wellness and luxury clients, managing content across LinkedIn, Instagram, TikTok, Facebook, and X. I created monthly content calendars, designed platform-specific creatives using Figma, and wrote ad copy focused on improving reach and engagement. I also used tools like Notion, Metricool, and AI platforms to streamline content planning and scheduling. At Kestrel (Pakistan), I led B2B marketing efforts for a PPE distribution company, where I designed and executed multi-channel campaigns including email marketing, brochures, and website content. These campaigns targeted high-value clients in FMCG and manufacturing, contributing to onboarding major companies like Nestlé, Coca-Cola, and Unilever. Previously, at Telenor Microfinance Bank, I worked on customer experience for Easypaisa (40M+ users), where I improved NPS reporting by analyzing customer feedback and translating insights into actionable recommendations for marketing and product messaging. I also founded and ran my own online clothing brand, where I managed social media marketing, influencer collaborations, and campaign launches, generating over PKR 0.5M in revenue and achieving a 4.8/5 customer satisfaction rating.

Available to hire

I have hands-on experience executing marketing strategies across digital, B2B, and e-commerce environments.

At Conscioushouse (Berlin), I worked on omni-channel content execution for wellness and luxury clients, managing content across LinkedIn, Instagram, TikTok, Facebook, and X. I created monthly content calendars, designed platform-specific creatives using Figma, and wrote ad copy focused on improving reach and engagement. I also used tools like Notion, Metricool, and AI platforms to streamline content planning and scheduling.

At Kestrel (Pakistan), I led B2B marketing efforts for a PPE distribution company, where I designed and executed multi-channel campaigns including email marketing, brochures, and website content. These campaigns targeted high-value clients in FMCG and manufacturing, contributing to onboarding major companies like Nestlé, Coca-Cola, and Unilever.

Previously, at Telenor Microfinance Bank, I worked on customer experience for Easypaisa (40M+ users), where I improved NPS reporting by analyzing customer feedback and translating insights into actionable recommendations for marketing and product messaging.

I also founded and ran my own online clothing brand, where I managed social media marketing, influencer collaborations, and campaign launches, generating over PKR 0.5M in revenue and achieving a 4.8/5 customer satisfaction rating.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

German
Beginner

Work Experience

Marketing Intern at Conscioushouse
September 1, 2025 - December 1, 2025
Supported wellness, premium, and luxury clients in executing omni-channel content strategies across LinkedIn, Instagram, TikTok, Facebook, and X, ensuring brand consistency and audience relevance. Developed structured monthly content calendars and platform-specific creatives using Figma, aligning messaging with brand positioning, audience insights, and current platform trends. Designed ad-copy and performance-informed content to improve reach, engagement, and digital presence. Leveraged AI-enabled tools (Notion, Metricool, ChatGPT, Jasper) to streamline content planning, scheduling, and workflow efficiency while maintaining brand authenticity
Marketing Manager B2B at Kestrel Pvt Limited
April 1, 2023 - September 1, 2024
Responsible for designing and executing multi-channel B2B marketing strategy for Kestrel, largest distributor of Personal Protection Equipment in Pakistan. Created marketing campaigns across email, brochures and website content to target high-value prospects and onboard new clients in manufacturing and FMCG sectors, including Nestlé, Coca-Cola and Unilever
Management Trainee Operations at Telenor Microfinance Bank
August 1, 2022 - March 1, 2023
Led customer experience monitoring for easypaisa, Pakistan’s largest fintech app with 40M+ users; designed and implemented enhanced NPS reporting, incorporating qualitative feedback analysis using keyword tagging to surface actionable insights to improve customer engagement; Collaborated with CX, Sales, and Marketing teams to turn customer feedback into structured reports using data analysis to improve product messaging and improve customer satisfaction score
Founder at Kanvas – Online clothing brand
July 1, 2020 - February 1, 2022
Launched Online clothing brand during Covid-19 based on targeted social media campaigns and seasonal collection drops on Instagram and Facebook; conducted competitive market analysis and developed influencer partnerships to establish and strengthen the brand and create consumer engagement; Kanvas generated north of PKR 0.5M in revenues in launch year and scored 4.8/5.0 on customer satisfaction
HR Intern at Engro Fertilizers
July 1, 2021 - August 1, 2021
Supported internal communication and employee engagement campaigns through digital media; designed promotional material for learning and development trainings and workshops
Digital Marketing Trainee at SquareFoot Exchange
March 1, 2020 - June 1, 2020
Built IMC strategies and ad campaigns via SEO and Google Ads for real estate digital platforms

Education

International Marketing Management at HWR Berlin School of Economics & Law
October 1, 2024 - March 1, 2026
Bachelor's degree in Marketing at Institute of Business Administration, Karachi
September 1, 2018 - June 1, 2022

Qualifications

Inbound Marketing – HubSpot
January 11, 2030 - April 7, 2026
Making Successful Decisions through the Strategy, Law and Ethics Model – University of Michigan
January 11, 2030 - April 7, 2026
Qualitative Research Methods – University of Amsterdam
January 11, 2030 - April 7, 2026
German Language – A2
January 11, 2030 - April 7, 2026

Industry Experience

Manufacturing, Retail, Financial Services, Media & Entertainment, Professional Services