I have hands-on experience executing marketing strategies across digital, B2B, and e-commerce environments.
At Conscioushouse (Berlin), I worked on omni-channel content execution for wellness and luxury clients, managing content across LinkedIn, Instagram, TikTok, Facebook, and X. I created monthly content calendars, designed platform-specific creatives using Figma, and wrote ad copy focused on improving reach and engagement. I also used tools like Notion, Metricool, and AI platforms to streamline content planning and scheduling.
At Kestrel (Pakistan), I led B2B marketing efforts for a PPE distribution company, where I designed and executed multi-channel campaigns including email marketing, brochures, and website content. These campaigns targeted high-value clients in FMCG and manufacturing, contributing to onboarding major companies like Nestlé, Coca-Cola, and Unilever.
Previously, at Telenor Microfinance Bank, I worked on customer experience for Easypaisa (40M+ users), where I improved NPS reporting by analyzing customer feedback and translating insights into actionable recommendations for marketing and product messaging.
I also founded and ran my own online clothing brand, where I managed social media marketing, influencer collaborations, and campaign launches, generating over PKR 0.5M in revenue and achieving a 4.8/5 customer satisfaction rating.
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