RH

Hi, I’m Rola Hashem, a Saudi marketing professional with 5+ years of experience across social media management, content strategy, and account management for high-profile regional and global brands.

About

Hi, I’m Rola Hashem, a Saudi marketing professional with 5+ years of experience across social media management, content strategy, and account management for high-profile regional and global brands. I enjoy building strong brand presence through thoughtful planning, hands-on community engagement, and performance-focused reporting.

  • 5 years' experience
  • Joined October 2026

Industry experience

  • Media & Entertainment
  • Government
  • Professional Services

Work experience· 5 roles

Account Manager · Burson (Formerly known as H+K Strategies)Dec 2022 – Jan 2026 · 3 yrs 2 mos

Managed high-profile accounts including King Salman Park, Vice Minister of Tourism, NSG, DAZN, NGSC, Tarshid, and the RCU CEO. Led real-time social media coverage for NGSC, a 3-day live event, handling on-ground content creation, publishing, and community engagement. Coordinated end-to-end delivery of a branded design booklet for a government project, including English copywriting and production oversight. Conducted influencer research and vetting for a medical brand, evaluating content quality, audience fit, and brand alignment. Prepared daily news monitoring and weekly/monthly performance reports, and developed/managing monthly social media content calendars and account setup (strategy, posting approach, and community management).

Account Manager · Hashtag AgencyFeb 2022 – Sep 2022 · 8 mos

Managed social media accounts for Amazon, Doux, Coopoliva, and Mamma Bunz Café. Supported photo and video production by preparing mood boards and creative concepts. Built monthly content strategies and campaign plans while overseeing creative and moderation teams. Produced weekly and monthly performance reports and competitor analysis, helping refresh and strengthen social media strategies.

Senior Account Executive · Hashtag AgencyMay 2021 – Feb 2022 · 10 mos

Supported client delivery and day-to-day account work for social media initiatives, including coordination with creative teams and contribution to campaign planning and reporting.

Account Executive · Hashtag AgencySep 2020 – May 2021 · 9 mos
Intern · JWT AgencyJan 2020 – Jul 2020 · 7 mos

Education

Marketing degree (Bachelor’s) · Prince Sultan University2016 – 2020
· Najd School2030 – 2026
Bachelor's degree (Marketing) · Prince Sultan University2030 – 2020
Secondary school · Najd School2030 – 2026

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