Romain Melhaoui
I’m a data analyst specializing in growth, lifecycle performance, and digital analytics, with 5 years of experience supporting international companies in data-driven decision-making.
About
I’m a data analyst specializing in growth, lifecycle performance, and digital analytics, with 5 years of experience supporting international companies in data-driven decision-making. I’m passionate about turning customer and marketing data into clear insights, building dashboards and reporting systems, and connecting analytics work directly to business impact.
Across my roles, I’ve focused on KPI monitoring, customer segmentation, and performance optimization for web and paid acquisition. I’ve implemented tracking and attribution solutions (including GA/GTM and ad-tech integrations), transformed data workflows with tools like BigQuery, Looker, Superset, and SQL, and delivered actionable recommendations that help teams improve engagement, retention, and acquisition outcomes.
- 4 years' experience
- Joined October 2026
Skills· 12
Languages
- FrenchFluent
- EnglishAdvanced
- Spanish; CastilianAdvanced
- ItalianIntermediate
- JapaneseBeginner
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Transportation & Logistics
- Education
- Retail
- Other
Work experience· 11 roles
Managed marketing performance reporting and analytics for internal and client stakeholders. Built and maintained Looker dashboards and reporting infrastructure. Implemented tracking and attribution solutions using Google Tag Manager and the HockeyStack stack. Developed data integrations and transformation workflows using Supermetrics and BigQuery, delivering actionable insights and performance recommendations to clients.
Built campaign dashboards to optimize marketing performance and identify growth opportunities. Tracked KPIs across engagement, retention, and expansion using reporting frameworks. Integrated data pipelines and analytics tools with marketing platforms across cross-functional teams, defined customer segments for personalized lifecycle campaigns, and analyzed customer behavior to improve engagement and lifecycle performance.
Developed and scaled new paid acquisition channels (Google Ads, Meta Ads, affiliate marketing) to drive growth. Coordinated cross-team collaboration (PPC, Operations, Data, CRM) to ensure successful execution and continuous optimization. Analyzed profitability and KPIs to improve performance of growth initiatives, using test-and-learn approaches and competitive benchmarking to prioritize high-potential opportunities.
Education
Hire Romain Melhaoui today
Post a job and invite Romain, or contact them directly. No hidden commission.