RH

Romane Hardouin

Available to hire

I'm a results-driven marketer with a strong track record in digital strategy, branding, and cross-functional project management across Europe and the Americas.

About

I’m a results-driven marketer with a strong track record in digital strategy, branding, and cross-functional project management across Europe and the Americas. I excel at building CRMs, launching data-driven campaigns, optimizing websites, and creating sales materials that boost lead generation and brand visibility.

I’m collaborative, comfortable coordinating with IT teams and external agencies, and I enjoy turning complex briefs into clear, actionable plans that drive growth and create lasting reputations for brands in real estate, skincare, and luxury markets.

  • 6 years' experience
  • Joined February 2026

Languages

  • FrenchFluent
  • EnglishAdvanced
  • Spanish; CastilianBeginner

Industry experience

  • Real Estate & Construction
  • Consumer Goods
  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Software & Internet

Work experience· 8 roles

Marketing Manager - Real Estate Developer · Fortior Real EstateMay 2024 – Sep 2025 · 1 yr 5 mos

Development of the marketing strategy; Launch, monitoring and reporting of Meta and Google Ads campaigns; Lead generation, optimization and distribution via multiple channels (social media, SEA, mailing, SMS, banners); CRM management - segmentation, tracking, and sales support (Zoho); Website optimization (WordPress); Event organization to promote the real estate projects; Creation of sales and marketing materials (brochures, presentations, digital assets).

Marketing Manager · Fortior Real Estate - Real Estate DeveloperMay 2024 – Sep 2025 · 1 yr 5 mos

Developed the marketing strategy; launched and monitored Meta and Google Ads campaigns; generated leads and distributed across social media, email, SMS and display; CRM management (Zoho) with segmentation and sales support; website optimization (WordPress); organized events to promote real estate projects; created sales and marketing materials (brochures, presentations, digital assets).

Digital Coordinator · NAOS (Bioderma - Institut Esthederm) - International Skincare ActorMay 2022 – May 2024 · 2 yrs 1 mo

Management of cross-functional projects; Creation of the digital strategy; Data analysis and reporting; Launch of the new Esthederm website with IT teams; Creation and follow-up of digital advertising campaigns; Management of social networks; Content creation; Management and development of the brands' digital platforms and tools (internal and external); SEO/SEA; Help in building the CRM; Assistant DPO; Public relations; Daily exchanges with external agencies; Benchmarking.

Digital Coordinator · NAOS (Bioderma - Institut Esthederm) - VIEMay 2022 – May 2024 · 2 yrs 1 mo
Marketing & Sales · NEXT GENERATION YACHTINGOct 2021 – Mar 2022 · 6 mos
Digital Campaign Officer · AGENCE JBFeb 2021 – Jul 2021 · 6 mos
Communications Officer (Work-study) · VINEXPOJan 2019 – Sep 2020 · 1 yr 9 mos
Communications Officer · VINEXPOJan 2019 – Sep 2020 · 1 yr 9 mos

Education· 6

Master of Business Law · Université Bordeaux IV2014 – 2018
MSc Marketing, Communication & Business Strategy · INSEEC U. Bordeaux2018 – 2019
MSc Marketing Digital & E-Business · INSEEC U. Bordeaux2019 – 2020
Master of Business Law · Université Bordeaux IV2014 – 2018

Certifications and awards

Salesforce Training2019 – 2020

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