I'm a results-driven marketer with a strong track record in digital strategy, branding, and cross-functional project management across Europe and the Americas. I excel at building CRMs, launching data-driven campaigns, optimizing websites, and creating sales materials that boost lead generation and brand visibility. I'm collaborative, comfortable coordinating with IT teams and external agencies, and I enjoy turning complex briefs into clear, actionable plans that drive growth and create lasting reputations for brands in real estate, skincare, and luxury markets.

Romane Hardouin

I'm a results-driven marketer with a strong track record in digital strategy, branding, and cross-functional project management across Europe and the Americas. I excel at building CRMs, launching data-driven campaigns, optimizing websites, and creating sales materials that boost lead generation and brand visibility. I'm collaborative, comfortable coordinating with IT teams and external agencies, and I enjoy turning complex briefs into clear, actionable plans that drive growth and create lasting reputations for brands in real estate, skincare, and luxury markets.

Available to hire

I’m a results-driven marketer with a strong track record in digital strategy, branding, and cross-functional project management across Europe and the Americas. I excel at building CRMs, launching data-driven campaigns, optimizing websites, and creating sales materials that boost lead generation and brand visibility.

I’m collaborative, comfortable coordinating with IT teams and external agencies, and I enjoy turning complex briefs into clear, actionable plans that drive growth and create lasting reputations for brands in real estate, skincare, and luxury markets.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Marketing Manager at Fortior Real Estate - Real Estate Developer
May 1, 2024 - September 30, 2025
Developed the marketing strategy; launched and monitored Meta and Google Ads campaigns; generated leads and distributed across social media, email, SMS and display; CRM management (Zoho) with segmentation and sales support; website optimization (WordPress); organized events to promote real estate projects; created sales and marketing materials (brochures, presentations, digital assets).
Digital Coordinator at NAOS (Bioderma - Institut Esthederm) - VIE
May 1, 2022 - May 31, 2024
Managed cross-functional projects; developed the digital strategy; analyzed and reported data; launched Esthederm website with IT teams; created and followed digital advertising campaigns; managed social networks; produced content; developed brands' digital platforms and tools; SEO/SEA; contributed to CRM; assisted DPO; handled PR; daily liaison with external agencies; benchmarking.
Marketing & Sales at NEXT GENERATION YACHTING
October 1, 2021 - March 31, 2022
SEO; Social Media; Content creation; updated yacht listings across multiple websites; performed administrative tasks to place yachts on sale; organized the Miami Yacht Show presence; coordinated company development, visibility and reputation.
Digital Campaign Officer at AGENCE JB
February 1, 2021 - July 31, 2021
Designed and wrote editorial content; planned editorial calendar; wrote briefs; managed and analyzed advertising campaigns; designed and implemented influencer strategies; identified suitable bloggers/influencers; proposed innovative operations to enhance reputation; managed budgets.
Communications Officer at VINEXPO
January 1, 2019 - September 30, 2020
Editorial and distribution planning; developed social media strategy; community management; copywriting and content creation; reporting and activity monitoring; managed ad campaigns; organized events; created press media plan; monitored exchanges/purchases of print and digital visibility; Salesforce training.
Marketing Manager - Real Estate Developer at Fortior Real Estate
May 1, 2024 - September 1, 2025
Development of the marketing strategy; Launch, monitoring and reporting of Meta and Google Ads campaigns; Lead generation, optimization and distribution via multiple channels (social media, SEA, mailing, SMS, banners); CRM management - segmentation, tracking, and sales support (Zoho); Website optimization (WordPress); Event organization to promote the real estate projects; Creation of sales and marketing materials (brochures, presentations, digital assets).
Digital Coordinator at NAOS (Bioderma - Institut Esthederm) - International Skincare Actor
May 1, 2022 - May 1, 2024
Management of cross-functional projects; Creation of the digital strategy; Data analysis and reporting; Launch of the new Esthederm website with IT teams; Creation and follow-up of digital advertising campaigns; Management of social networks; Content creation; Management and development of the brands' digital platforms and tools (internal and external); SEO/SEA; Help in building the CRM; Assistant DPO; Public relations; Daily exchanges with external agencies; Benchmarking.
Communications Officer (Work-study) at VINEXPO
January 1, 2019 - September 1, 2020
Editorial and distribution planning management; Development of the social media strategy; Community management; Creation and drafting of the local media plan; Copywriting and content creation; Reportings; Activity analysis and monitoring; Management of ad campaigns; Event organisation; Creation of the press media plan; Monitoring of exchanges/purchases of print and digital visibility; Salesforce training.

Education

Master of Business Law at Université Bordeaux IV
January 1, 2014 - January 1, 2018
MSc Marketing, Communication & Business Strategy at INSEEC U. Bordeaux
January 1, 2018 - January 1, 2019
MSc Marketing Digital & E-Business at INSEEC U. Bordeaux
January 1, 2019 - January 1, 2020
Master of Business Law at Université Bordeaux IV
January 1, 2014 - January 1, 2018
Master in Marketing, Communications & Business Strategies at INSEEC U. Bordeaux
January 1, 2018 - January 1, 2019
Master in Marketing Digital & E-Business at INSEEC U. Bordeaux
January 1, 2019 - January 1, 2020

Qualifications

Salesforce Training
January 1, 2019 - September 1, 2020

Industry Experience

Real Estate & Construction, Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet