Hi, I'm Romane Lapierre, a digital and e-commerce project manager with a passion for marketing and luxury branding. I have extensive experience managing digital projects in the wellness and hospitality sectors, including SEO, SEA, and campaign animation. I love coordinating teams and improving online experiences to drive business growth. With a background in hotel management and luxury marketing, I enjoy creating impactful marketing strategies and consulting digital services for clients. I’m enthusiastic, creative, and always eager to take on new challenges in dynamic environments.

Romane Lapierre

Hi, I'm Romane Lapierre, a digital and e-commerce project manager with a passion for marketing and luxury branding. I have extensive experience managing digital projects in the wellness and hospitality sectors, including SEO, SEA, and campaign animation. I love coordinating teams and improving online experiences to drive business growth. With a background in hotel management and luxury marketing, I enjoy creating impactful marketing strategies and consulting digital services for clients. I’m enthusiastic, creative, and always eager to take on new challenges in dynamic environments.

Available to hire

Hi, I’m Romane Lapierre, a digital and e-commerce project manager with a passion for marketing and luxury branding. I have extensive experience managing digital projects in the wellness and hospitality sectors, including SEO, SEA, and campaign animation. I love coordinating teams and improving online experiences to drive business growth.

With a background in hotel management and luxury marketing, I enjoy creating impactful marketing strategies and consulting digital services for clients. I’m enthusiastic, creative, and always eager to take on new challenges in dynamic environments.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Digital & e-commerce wellness project manager at Accor, EI
June 1, 2022 - June 13, 2024
Soutien à l'intégration de nouveaux Spa et de nouveaux pays, coordination des outils de back-office, déploiement, formation, documentation pour les hôtels. Amélioration du site web via suivi des évolutions, corrections, tests, benchmark concurrentiel. Animation commerciale digitale (SEO, SEA, campagne display) en collaboration avec les équipes e-commerce et Marketing. Suivi des performances du site web.
Chargée de relation clients et des reservations at MONT-BLANC BOOKING
July 1, 2021 - June 30, 2022
Superviseur d'une équipe de 3 personnes. Gestion des réservations et de la relation client. Élaboration des plannings mensuels. Gestion des différents prestataires et opérationnelle des annonces et factures. Polyvalence sur différents postes.
Présidente et créatrice de Overcome - Consulting digital at Overcome Agency
January 1, 2021 - June 13, 2024
Création d'un service de consulting digital spécialisé dans l'accompagnement personnalisé des particuliers souhaitant louer leurs biens. Branding, Storytelling, Design, Consulting.
Apprentie manager marketing at FTL Communication
November 1, 2019 - July 31, 2021
Gestion de résidence cinéaste, communication, site internet, plateformes de réservations. Organisation de séminaires, mariages et événements. Planification des calendriers, gestion des charges. Création de contenu de communication.
Créatrice de contenu de communication at Les pétillantes
January 1, 2021 - March 31, 2021
Mission de création de contenu de communication/ editorial.
Mission Consulting en communication at Courtyard by Marriott Paris Gare de Lyon
October 1, 2020 - February 28, 2021
Création de contenu digital, mise en place de partenariats et refonte plan communication.
Gestion de chambres d’hôtes de luxe / Mission Communication at Domaine Saint Michel
June 1, 2018 - August 31, 2019
Organisation de séminaires, supervision de la qualité produit, création du site internet/site de réservation. Communication via social médias et gestion des plateformes de réservation.
Mission service clientèle et réception at Hotel Renaissance 4*
April 1, 2018 - July 31, 2018
Gestion programme de fidélité Marriott, utilisation du logiciel Opéra.
Guest Relation Manager at Jamahkiri Resort and Spa Hotel 4*
November 1, 2017 - April 30, 2018
Gestion d’une équipe de 50 personnes, accueil clients VIP, gestion relation client et commentaires clients, utilisation du logiciel Comanche, communication via réseaux sociaux.
Superviseur qualité produit at Hotel Renaissance 4*
August 1, 2017 - November 30, 2017
Supervision qualité produit.
Serveuse at Tylney Hall Hotel 5*
December 1, 2016 - April 30, 2017
Serveuse en hotel 5 étoiles.
Commis & service at Pullman brussels Midi
June 1, 2016 - August 31, 2017
Commis et service dans hôtel.
Digital & e-commerce wellness project manager at Accor, EI
June 1, 2022 - June 8, 2024
Managed integration of new Spa and countries by coordinating back-office tools, deployment, training, and documentation for hotels. Improved the wellness site including updates, corrections, testing, and competitive benchmarking. Led digital commercial animation (SEO, SEA, campaign display) in collaboration with e-commerce and marketing teams based on strategic directives. Monitored website performance.
Chargée de relation clients et des reservations at MONT-BLANC BOOKING
July 1, 2021 - June 30, 2022
Supervised a team of 3 people, managed reservations and client relations, created monthly schedules, managed service providers, operational management of listings and invoices, and maintained versatility across different roles.
Présidente et créatrice de Overcome - Consulting digital at Overcome Agency
January 1, 2021 - June 8, 2024
Founded a digital consulting service specialized in personalized support for individuals wishing to rent their properties. Provided branding, storytelling, design, and consulting services.
Apprentie manager marketing at FTL Communication
November 1, 2019 - July 31, 2021
Managed cineaste residency, communication, website and reservation platforms, organized seminars, weddings, and events, scheduled calendars, managed expenses, and created communication content.
Créatrice de contenu de communication at Les pétillantes
January 1, 2021 - March 31, 2021
Created communication and editorial content under a temporary mission.
Mission Consulting en communication at Courtyard by Marriott Paris Gare de Lyon
October 1, 2020 - February 28, 2021
Created digital content, established partnerships and redesigned the communication plan.
Gestion de chambres d’hôtes de luxe / Mission Communication at Domaine Saint Michel
June 1, 2018 - August 31, 2019
Organized seminars, supervised product quality, created the website and reservation platform, managed social media communication and reservation platforms.
Mission service clientèle et réception at Hotel Renaissance 4*
April 1, 2018 - July 31, 2018
Handled customer service and reception duties using Marriott loyalty programs and Opera software.
Guest Relation Manager at Jamahkiri Resort and Spa Hotel 4*
November 1, 2017 - April 30, 2018
Managed a team of 50, welcomed VIP clients, used Comanche software, handled client relations and feedback, and managed social media communication (Instagram, Facebook).
Superviseur qualité produit at Hotel Renaissance 4*
August 1, 2017 - November 30, 2017
Supervised product quality during tenure.
Serveuse at Tylney Hall Hotel 5*
December 1, 2016 - April 30, 2017
Provided waiting service in a luxury hotel.
Commis & service at Pullman Brussels Midi
June 1, 2016 - June 30, 2017
Performed commis and service duties in a hotel setting.
Digital & e-commerce wellness project manager at Accor, EI
June 1, 2022 - June 3, 2024
Supported the integration of new Spas and new countries by coordinating back-office tools, deployment, training, and documentation for hotels. Improved the website by monitoring changes, testing, and benchmarking competitors. Led digital commercial animation including SEO, SEA, and display campaigns in collaboration with e-commerce and marketing teams following the wellness marketing strategy. Monitored website performance.
Chargée de relation clients et des reservations at Mont-Blanc Booking
July 1, 2021 - June 30, 2022
Supervised a team of three people. Managed reservations and client relations. Created monthly schedules, handled various service providers, managed operational postings, and invoicing. Demonstrated flexibility across different roles.
Présidente et créatrice de Overcome - Consulting digital at Overcome Agency
January 1, 2021 - June 3, 2024
Created a digital consulting service specialized in personalized support for individuals wishing to rent their properties. Focused on branding, storytelling, design, and consulting services.
Apprentie manager marketing at FTL Communication
November 1, 2019 - July 31, 2021
Managed a filmmaker residency, communication, company website, and reservation platforms. Organized seminars, weddings, and events. Planned calendars, managed expenses, and created communication content.
Créatrice de contenu de communication at Les Pétillantes
January 1, 2021 - March 31, 2021
Created communication and editorial content.
Mission Consulting en communication at Courtyard by Marriott Paris Gare de Lyon
October 1, 2020 - February 28, 2021
Created digital content, established partnerships, and redesigned communication plans.
Gestion de chambres d’hôtes de luxe / Mission Communication at Domaine Saint Michel
June 1, 2018 - August 31, 2019
Organized seminars, supervised product quality, created website and reservation system, and managed social media communication and booking platforms.
Mission service clientèle et réception at Hotel Renaissance 4*
April 1, 2018 - July 31, 2018
Handled Marriott loyalty program and used Opera system.
Guest Relation Manager at Jamahkiri Resort and Spa Hotel 4*
November 1, 2017 - April 30, 2018
Managed a team of 50 people, welcomed VIP clients, used Comanche software, maintained client relations and reviews, and managed social media communication.
Superviseur qualité produit at Hotel Renaissance 4*
August 1, 2017 - November 30, 2017
Supervised product quality.
Serveuse at Tylney Hall Hotel 5*
December 1, 2016 - April 30, 2017
Provided waitressing services.
Commis & service at Pullman Brussels Midi
June 1, 2016 - August 31, 2017
Performed commis and service duties.

Education

Mastère Marketing du luxe at PPA Business School, PARIS
January 1, 2019 - December 31, 2021
Bachelor Management Hôtelier at VATEL - BRUXELLES
January 1, 2016 - December 31, 2019
Baccalauréat ES at Institut Saint-Lô - AGNEAUX
January 1, 2014 - December 31, 2016
Mastère Marketing du luxe at PPA Business School, PARIS
January 1, 2019 - December 31, 2021
Bachelor Management Hôtelier at VATEL - BRUXELLES
January 1, 2016 - December 31, 2019
Baccalauréat ES at Institut Saint-Lô - AGNEAUX
January 1, 2014 - December 31, 2016
Mastère at PPA Business School, Paris
January 1, 2019 - December 31, 2021
Bachelor at VATEL - Bruxelles
January 1, 2016 - December 31, 2019
Baccalauréat at Institut Saint-Lô - Agneaux
January 1, 2014 - December 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Professional Services, Retail, Media & Entertainment, Consumer Goods