Romina Lira Ruiz

Available to hire

I am a marketing analyst and content strategist with a passion for purpose-driven brands. I help SMEs communicate value through storytelling, content marketing, and digital engagement.

About

I am a marketing analyst and content strategist with a passion for purpose-driven brands. I help SMEs communicate value through storytelling, content marketing, and digital engagement. I have led website redesigns, social media campaigns and sustainability initiatives, collaborating with cross-functional teams and external agencies to deliver impactful brand communications.

Combining strategic thinking with a strong aesthetic sensibility, I enjoy creating clear, engaging and visually compelling experiences that strengthen brand identity and audience connection. I thrive in fast-paced environments and enjoy building meaningful relationships through authentic storytelling.

I work closely with partners to develop campaigns, measure impact and optimize customer experiences, always aiming to align business goals with social value.

Portfolio of recent work and content examples: Instagram @bolsalea

  • 5 years' experience
  • Joined June 2026

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced
  • PortugueseBeginner

Industry experience

  • Retail
  • Consumer Goods
  • Professional Services
  • Media & Entertainment
  • Education

More experts in Madrid, Spain

Work experience· 4 roles

Marketing Analyst · BolsaLeaMar 2023 – Present · 3 yrs 9 mos

Content, storytelling and digital marketing support for small businesses and purpose-driven brands. Led ESG-related initiatives, defined KPIs, redesigned the corporate website, and coordinated content strategy and external agency collaboration to strengthen brand communication. Developed social media strategies across Instagram, TikTok and YouTube and managed Meta and Google Ads campaigns. Implemented AI-powered content workflows to improve efficiency and produced partnerships for social impact campaigns.

Trade Marketing - Cafés · Nestlé PeruApr 2021 – May 2022 · 1 yr 2 mos

Supported trade marketing initiatives for Cafés in Lima; helped plan and execute campaigns, product launches and brand activations; ensured brand standards across high-traffic retail environments; collaborated with sales and marketing teams to improve visibility and shopper experience.

Field Sales · Nestlé PeruNov 2020 – Apr 2021 · 6 mos

Selected to join Nestlé's national Sales Talent Incubator program (≈400 students from universities across Peru). Supported execution of marketing campaigns, product launches and brand activations; represented the brand in the field, coordinating with cross-functional teams and resolving operational challenges; strengthened brand visibility and customer experience; delivered high-quality customer service in fast-paced environments; collaborated with operations to maintain service standards.

Sales · Palisades Tahoe ResortDec 2017 – Mar 2018 · 4 mos

Education

Bachelor's Degree in Administration and International Business · University of Applied Sciences of Peru2015 – 2020

Certifications and awards

BCorp Certification Process (Led)2023 – 2026

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