I am a marketing analyst and content strategist with a passion for purpose-driven brands. I help SMEs communicate value through storytelling, content marketing, and digital engagement. I have led website redesigns, social media campaigns and sustainability initiatives, collaborating with cross-functional teams and external agencies to deliver impactful brand communications. Combining strategic thinking with a strong aesthetic sensibility, I enjoy creating clear, engaging and visually compelling experiences that strengthen brand identity and audience connection. I thrive in fast-paced environments and enjoy building meaningful relationships through authentic storytelling. I work closely with partners to develop campaigns, measure impact and optimize customer experiences, always aiming to align business goals with social value. Portfolio of recent work and content examples: Instagram @bolsalea

Romina Lira Ruiz

I am a marketing analyst and content strategist with a passion for purpose-driven brands. I help SMEs communicate value through storytelling, content marketing, and digital engagement. I have led website redesigns, social media campaigns and sustainability initiatives, collaborating with cross-functional teams and external agencies to deliver impactful brand communications. Combining strategic thinking with a strong aesthetic sensibility, I enjoy creating clear, engaging and visually compelling experiences that strengthen brand identity and audience connection. I thrive in fast-paced environments and enjoy building meaningful relationships through authentic storytelling. I work closely with partners to develop campaigns, measure impact and optimize customer experiences, always aiming to align business goals with social value. Portfolio of recent work and content examples: Instagram @bolsalea

Available to hire

I am a marketing analyst and content strategist with a passion for purpose-driven brands. I help SMEs communicate value through storytelling, content marketing, and digital engagement. I have led website redesigns, social media campaigns and sustainability initiatives, collaborating with cross-functional teams and external agencies to deliver impactful brand communications.

Combining strategic thinking with a strong aesthetic sensibility, I enjoy creating clear, engaging and visually compelling experiences that strengthen brand identity and audience connection. I thrive in fast-paced environments and enjoy building meaningful relationships through authentic storytelling.

I work closely with partners to develop campaigns, measure impact and optimize customer experiences, always aiming to align business goals with social value.

Portfolio of recent work and content examples: Instagram @bolsalea

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Experience Level

Expert
Intermediate

Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Beginner

Work Experience

Marketing Analyst at BolsaLea
March 1, 2023 - Present
Content, storytelling and digital marketing support for small businesses and purpose-driven brands. Led ESG-related initiatives, defined KPIs, redesigned the corporate website, and coordinated content strategy and external agency collaboration to strengthen brand communication. Developed social media strategies across Instagram, TikTok and YouTube and managed Meta and Google Ads campaigns. Implemented AI-powered content workflows to improve efficiency and produced partnerships for social impact campaigns.
Trade Marketing - Cafés at Nestlé Peru
April 1, 2021 - May 1, 2022
Supported trade marketing initiatives for Cafés in Lima; helped plan and execute campaigns, product launches and brand activations; ensured brand standards across high-traffic retail environments; collaborated with sales and marketing teams to improve visibility and shopper experience.
Field Sales at Nestlé Peru
November 1, 2020 - April 1, 2021
Selected to join Nestlé's national Sales Talent Incubator program (≈400 students from universities across Peru). Supported execution of marketing campaigns, product launches and brand activations; represented the brand in the field, coordinating with cross-functional teams and resolving operational challenges; strengthened brand visibility and customer experience; delivered high-quality customer service in fast-paced environments; collaborated with operations to maintain service standards.
Sales at Palisades Tahoe Resort
December 1, 2017 - March 1, 2018
Sales role at a major US resort, delivering guest services and driving revenue while maintaining a high-quality customer experience in a hospitality setting.

Education

Bachelor's Degree in Administration and International Business at University of Applied Sciences of Peru
January 1, 2015 - January 1, 2020

Qualifications

BCorp Certification Process (Led)
March 1, 2023 - June 3, 2026

Industry Experience

Retail, Consumer Goods, Professional Services, Media & Entertainment, Education