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Visionary creative leader and builder of powerhouse teams with global experience across brand, culture, and communications. Known for turning external agency dependencies into internal creative engines that deliver award-winning work, move business metrics, and save millions annually. Experienced in large-scale brand transformation, in-house team building, and multi-channel content production—spanning video, social, email, direct mail, experiential, and internal communications. Passionate about creating culture-shaping work that connects brands with people and elevates executive visibility.…Visionary creative leader and builder of powerhouse teams with global experience across brand, culture, and communications. Known for turning external agency dependencies into internal creative engines that deliver award-winning work, move business metrics, and save millions annually. Experienced in large-scale brand transformation, in-house team building, and multi-channel content production—spanning video, social, email, direct mail, experiential, and internal communications. Passionate about creating culture-shaping work that connects brands with people and elevates executive visibility.

Ron Castaldo

Creative Director, Art Director, Executive Producer, +2

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Visionary creative leader and builder of powerhouse teams with global experience across brand, culture, and communications. Known for turning external agency dependencies into internal creative engines that deliver award-winning work, move business metrics, and save millions annually. Experienced in large-scale brand transformation, in-house team building, and multi-channel content production—spanning video, social, email, direct mail, experiential, and internal communications. Passionate about creating culture-shaping work that connects brands with people and elevates executive visibility.…Visionary creative leader and builder of powerhouse teams with global experience across brand, culture, and communications. Known for turning external agency dependencies into internal creative engines that deliver award-winning work, move business metrics, and save millions annually. Experienced in large-scale brand transformation, in-house team building, and multi-channel content production—spanning video, social, email, direct mail, experiential, and internal communications. Passionate about creating culture-shaping work that connects brands with people and elevates executive visibility.

Available to hire

Visionary creative leader and builder of powerhouse teams with global experience across brand, culture, and communications. Known for turning external agency dependencies into internal creative engines that deliver award-winning work, move business metrics, and save millions annually.

Experienced in large-scale brand transformation, in-house team building, and multi-channel content production—spanning video, social, email, direct mail, experiential, and internal communications. Passionate about creating culture-shaping work that connects brands with people and elevates executive visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

SVP, Executive Creative Director at Mr. Cooper

May 1, 2015 - January 31, 2026

Led the complete rebrand of Nationstar Mortgage to Mr. Cooper, transforming identity across touchpoints and reintroducing the brand to employees, customers, and the market. Rebranded 10+ U.S. and global offices, aligning environments with brand values through seamless over-the-weekend reveals. Built a full-service in-house agency (strategy, video, content, copy, design, email coding, social, and project management), eliminating external agency spend and saving $12M+ annually. Scaled the brand from 1M to 6M customers, contributing to a 15x increase in stock price over a decade and culminating in acquisition by Rocket Companies in 2025. Directed performance marketing creative strategy and production to achieve an industry-leading recapture rate. Produced 5,000+ internal creative pieces annually across video, broadcast, social, email, direct mail, display, internal comms, and experiential—improving brand consistency and speed to audience. Created leadership video series and COOPERCON li

Consultant - Creative Director

July 1, 2014 - May 1, 2015

Delivered high-impact creative work for BMW, Hershey’s, and GSK for Arnold Worldwide and Javelin agencies.

Global Executive Creative Director at Bulldog New York

November 1, 2012 - July 1, 2014

Developed the global creative platform for Yapital, a German fintech startup. Executed all creative assets in-house, including marketing, videos, and website content.

Creative Director at RAPP Worldwide

July 1, 2012 - November 1, 2012

Rebranded Folds of Honor by creating a new logo and strategy that led to national partnerships and visibility. Led creative for a Gold’s Gym pitch, securing the business.

Associate Creative Director at TBWA\Chiat\Day

June 1, 2011 - July 1, 2012

Developed global campaigns for Michelin and Nicoderm CQ/Nicorette.

Associate Creative Director at Rosetta

May 1, 2010 - June 1, 2011

Led redesigns for multiple Wyndham Hotel Group brand websites.

Associate Creative Director at TBWA\Chiat\Day

May 1, 2008 - May 1, 2010

Created brand campaigns for Cablevision, NuvaRing, Majestic Steel, and Alexian Brothers. Won the Kelly Silver Bell Award for an Ad Council anti-steroid campaign.

Founder, Executive Creative Director at RUCAS

June 1, 2007 - July 1, 2015

Founded a passion-project agency focused on high-impact work for startups and challenger brands with limited budgets. Developed a creative campaign that won Bulldog NY the Yapital business. Clients include City Harvest, Yapital, Rub BBQ, USA Network, Roundup, CheckThatVin, and Zespri Kiwi.

Art Director at Foote Cone and Belding

May 1, 2000 - April 1, 2010

Developed multi-channel campaigns for Motorola, Gerber, Chase, MetLife, The IRC, Jamaica Tourism, Qwest Communications, Nokia, AT&T, JP Morgan, City Harvest, and other clients.