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I’m Ron Castaldo, an executive creative director and in-house agency leader with 25 years transforming brands from the inside out—connecting creative strategy to measurable business growth, customer experience, operational efficiency, and culture. I’ve led final creative authority in enterprise environments and built high-performance creative organizations that create thousands of assets each year while eliminating costly external agency spend.…I’m Ron Castaldo, an executive creative director and in-house agency leader with 25 years transforming brands from the inside out—connecting creative strategy to measurable business growth, customer experience, operational efficiency, and culture. I’ve led final creative authority in enterprise environments and built high-performance creative organizations that create thousands of assets each year while eliminating costly external agency spend.

Ron Castaldo

Creative Director, Art Director, Content Producer, +4

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I’m Ron Castaldo, an executive creative director and in-house agency leader with 25 years transforming brands from the inside out—connecting creative strategy to measurable business growth, customer experience, operational efficiency, and culture. I’ve led final creative authority in enterprise environments and built high-performance creative organizations that create thousands of assets each year while eliminating costly external agency spend.…I’m Ron Castaldo, an executive creative director and in-house agency leader with 25 years transforming brands from the inside out—connecting creative strategy to measurable business growth, customer experience, operational efficiency, and culture. I’ve led final creative authority in enterprise environments and built high-performance creative organizations that create thousands of assets each year while eliminating costly external agency spend.

Available to hire

I’m Ron Castaldo, an executive creative director and in-house agency leader with 25 years transforming brands from the inside out—connecting creative strategy to measurable business growth, customer experience, operational efficiency, and culture. I’ve led final creative authority in enterprise environments and built high-performance creative organizations that create thousands of assets each year while eliminating costly external agency spend.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Founder and Executive Creative Director at NICE ITALIAN BOY

February 1, 2026 - Present

Founded a brand and creative studio delivering positioning and brand foundations workshops, plus specialist creative delivery through a per-project network. Built the studio model end to end and created the Triple Two brand platform to unify multiple business verticals under a single organizing idea.

Senior Vice President, Creative Director at MR. COOPER

May 1, 2015 - January 31, 2026

Provided final creative authority across the Mr. Cooper Group and brands (Mr. Cooper, Xome, Rushmore, RightPath, plus white-label relationships). Led the internal/customer launch of the Mr. Cooper brand, built and scaled an in-house creative agency (15 full-time plus freelancers) producing 5,000+ assets annually and eliminating $12M+ in annual external spend, and directed major multi-office rebrands and performance creative to support recapture efforts. Improved high-stress customer communications using an internal research panel to reduce confusion and call-center demand, and created executive communication platforms while sustaining a culture of excellence.

Independent Consultant (Creative Director)

July 1, 2014 - May 31, 2015

Provided senior creative leadership and campaign work for BMW, Hershey's, and GSK through Arnold Worldwide and Javelin.

Executive Creative Director at BULLDOG NEW YORK

November 1, 2012 - July 31, 2014

Built and led an internal creative department for Yapital, developing a global brand platform and directing integrated marketing, website content, how-to video, and sales materials. Hired full-time creatives and directed account staff and freelancers to function as the client’s creative department.

Associate Creative Director at TBWA/CHIAT/DAY

June 1, 2011 - July 31, 2012

Developed integrated campaigns for global and challenger brands including Johnson & Johnson, Nicoderm CQ, and Nicorette.

Associate Creative Director at Rosetta

May 1, 2010 - June 1, 2011

Led redesigns for multiple Wyndham Hotel Group brand websites.

Associate Creative Director at TBWA/CHIAT/DAY

May 1, 2008 - May 31, 2010

Developed integrated campaigns for global and challenger brands including Michelin, the Ad Council, Sonosite, Cablevision, NuvaRing, Majestic Steel, and Alexian Brothers. Earned Kelly Award and Ad Council recognition for the anti-steroid campaign “Don’t Be an Asterisk.”

Co-founder and Creative Director at RUCAS

September 1, 2007 - December 31, 2014

Co-founded a boutique creative venture delivering brand and campaign work across categories and clients including Zespri, City Harvest, USA Network, Yapital, Roundup, RUB BBQ, and Check That VIN. Served as external creative department for Bulldog New York and supported account wins leading to an in-house executive creative role.

Associate Creative Director at FCB GLOBAL

May 1, 2000 - May 31, 2008

Produced multi-channel campaigns for brands including AT&T, Chase, JPMorgan, MetLife, Motorola, Nokia, Qwest, Gerber, Jamaica Tourism, the International Rescue Committee, and City Harvest. Received industry recognition including Gold/Silver/Bronze Addys, Kelly Award, Ad Council Silver Bell, and Hermes Creative Awards, including Platinum and Gold recognition. Recognized work included Feeding America, Home Matters, Cash Out, Fly the Coop, Folds of Honor rebrand, and “Don’t Be an Asterisk.”