Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a Strategic Marketing & Communications Leader with 15+ years of experience across Food, Feed & FMCG. Building brands, accelerating go-to-market execution and driving profitable portfolio growth across multiple markets, categories and species. Where some see complexity: diverse species, shifting economics, sustainability pressure, fragmented product portfolios, I see structure, opportunity and direction. I translate strategy into adoption, sharpen value propositions into commercial outcomes, and align cross-functional teams behind one clear market rhythm. Industry Scope: Feed (Ruminants · Swine · Poultry) | Food & Beverage | FMCG Brand Strategy · GTM Execution · Portfolio & Margin Growth What I deliver: • Portfolio & SKU harmonisation → margin + efficiency uplift • Go-to-market & product launch execution across Europe • International brand positioning & scalability • Ruminants · Swine · Poultry cross-species marketing strategy • Stakeholder alignment across Sales / Ops / R&D / Procurement • Innovation adoption & sustainability-led value communication • Omni-channel marketing (ATL · BTL · Digital) I don’t see marketing as communication, I see it as a growth engine. Curious, analytical and human-centred in how I lead. Known for connecting dots others don’t see, spotting commercial potential early, and turning ideas into scalable solutions.…I’m a Strategic Marketing & Communications Leader with 15+ years of experience across Food, Feed & FMCG. Building brands, accelerating go-to-market execution and driving profitable portfolio growth across multiple markets, categories and species. Where some see complexity: diverse species, shifting economics, sustainability pressure, fragmented product portfolios, I see structure, opportunity and direction. I translate strategy into adoption, sharpen value propositions into commercial outcomes, and align cross-functional teams behind one clear market rhythm. Industry Scope: Feed (Ruminants · Swine · Poultry) | Food & Beverage | FMCG Brand Strategy · GTM Execution · Portfolio & Margin Growth What I deliver: • Portfolio & SKU harmonisation → margin + efficiency uplift • Go-to-market & product launch execution across Europe • International brand positioning & scalability • Ruminants · Swine · Poultry cross-species marketing strategy • Stakeholder alignment across Sales / Ops / R&D / Procurement • Innovation adoption & sustainability-led value communication • Omni-channel marketing (ATL · BTL · Digital) I don’t see marketing as communication, I see it as a growth engine. Curious, analytical and human-centred in how I lead. Known for connecting dots others don’t see, spotting commercial potential early, and turning ideas into scalable solutions.

Ron van Keulen

Brand Strategist, Marketing Strategist, Marketing Consultant, +2





I’m a Strategic Marketing & Communications Leader with 15+ years of experience across Food, Feed & FMCG. Building brands, accelerating go-to-market execution and driving profitable portfolio growth across multiple markets, categories and species. Where some see complexity: diverse species, shifting economics, sustainability pressure, fragmented product portfolios, I see structure, opportunity and direction. I translate strategy into adoption, sharpen value propositions into commercial outcomes, and align cross-functional teams behind one clear market rhythm. Industry Scope: Feed (Ruminants · Swine · Poultry) | Food & Beverage | FMCG Brand Strategy · GTM Execution · Portfolio & Margin Growth What I deliver: • Portfolio & SKU harmonisation → margin + efficiency uplift • Go-to-market & product launch execution across Europe • International brand positioning & scalability • Ruminants · Swine · Poultry cross-species marketing strategy • Stakeholder alignment across Sales / Ops / R&D / Procurement • Innovation adoption & sustainability-led value communication • Omni-channel marketing (ATL · BTL · Digital) I don’t see marketing as communication, I see it as a growth engine. Curious, analytical and human-centred in how I lead. Known for connecting dots others don’t see, spotting commercial potential early, and turning ideas into scalable solutions.…I’m a Strategic Marketing & Communications Leader with 15+ years of experience across Food, Feed & FMCG. Building brands, accelerating go-to-market execution and driving profitable portfolio growth across multiple markets, categories and species. Where some see complexity: diverse species, shifting economics, sustainability pressure, fragmented product portfolios, I see structure, opportunity and direction. I translate strategy into adoption, sharpen value propositions into commercial outcomes, and align cross-functional teams behind one clear market rhythm. Industry Scope: Feed (Ruminants · Swine · Poultry) | Food & Beverage | FMCG Brand Strategy · GTM Execution · Portfolio & Margin Growth What I deliver: • Portfolio & SKU harmonisation → margin + efficiency uplift • Go-to-market & product launch execution across Europe • International brand positioning & scalability • Ruminants · Swine · Poultry cross-species marketing strategy • Stakeholder alignment across Sales / Ops / R&D / Procurement • Innovation adoption & sustainability-led value communication • Omni-channel marketing (ATL · BTL · Digital) I don’t see marketing as communication, I see it as a growth engine. Curious, analytical and human-centred in how I lead. Known for connecting dots others don’t see, spotting commercial potential early, and turning ideas into scalable solutions.

Available to hire

I’m a Strategic Marketing & Communications Leader with 15+ years of experience across Food, Feed & FMCG. Building brands, accelerating go-to-market execution and driving profitable portfolio growth across multiple markets, categories and species.

Where some see complexity: diverse species, shifting economics, sustainability pressure, fragmented product portfolios, I see structure, opportunity and direction. I translate strategy into adoption, sharpen value propositions into commercial outcomes, and align cross-functional teams behind one clear market rhythm.

Industry Scope:
Feed (Ruminants · Swine · Poultry) | Food & Beverage | FMCG
Brand Strategy · GTM Execution · Portfolio & Margin Growth

What I deliver:
• Portfolio & SKU harmonisation → margin + efficiency uplift
• Go-to-market & product launch execution across Europe
• International brand positioning & scalability
• Ruminants · Swine · Poultry cross-species marketing strategy
• Stakeholder alignment across Sales / Ops / R&D / Procurement
• Innovation adoption & sustainability-led value communication
• Omni-channel marketing (ATL · BTL · Digital)

I don’t see marketing as communication, I see it as a growth engine.

Curious, analytical and human-centred in how I lead. Known for connecting dots others don’t see, spotting commercial potential early, and turning ideas into scalable solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Dutch

Fluent

Work Experience

Marketing Lead (cNWE) at Cargill (Provimi)

January 1, 2023 - January 1, 2025

Developed and executed regional marketing strategies across Northwest Europe (7 countries) for Provimi’s animal nutrition brand, covering ruminant, swine, and poultry segments. Drove brand awareness, market share growth, and entry into new markets through targeted campaigns and strategic positioning. Strengthened localized customer messaging by aligning marketing plans closely with sales teams. Led major SKU rationalization and portfolio harmonization initiatives to optimize product mix, margin contribution, and production efficiency across segments (framework adopted as a best-practice reference for Continental Europe). Spearheaded go-to-market strategies for innovative feed solutions (Silvair®, AminoReach®, Nutriplay®), enabling successful product launches. Boosted Cargill’s brand perception through climate-focused messaging and sustainability themes.

Marketing Manager at The Learning Network

January 1, 2020 - January 1, 2023

Led the Marketing Communications and E-commerce team with full budget responsibility. Developed and executed integrated ATL/BTL marketing campaigns across B2C and B2B channels. Repositioned the brand and launched data-driven, multi-channel marketing strategies to expand reach and engagement. Improved customer engagement and consistently met revenue targets through strong brand execution and customer-centric campaigns.

International Marketing Manager at M7

January 1, 2018 - January 1, 2020

Developed and executed marketing campaigns across multiple European countries, ensuring consistent brand messaging and local market relevance. Led a marketing department reorganization to create a unified brand experience across markets. Managed a team of content, digital, analytics, and conversion specialists to drive marketing performance. Launched new product and service propositions with cohesive branding and go-to-market plans.

Campaign Manager at Etcetera

January 1, 2016 - January 1, 2018

Led the strategy, creation, and implementation of full 360° marketing campaigns for various clients. Managed end-to-end campaign activities, including events, radio/TV spots, activations, and production of all campaign materials.

Marketing Manager at Faktory6

January 1, 2012 - January 1, 2016

Directed overall marketing operations and campaign planning for the agency’s client accounts. Oversaw agency relationships, creative briefings, production processes, and budgeting to ensure successful campaign delivery.