Matt Rooke

Available to hire

With over 20 years working across design, campaigns and brand creative, I help businesses solve creative problems.

About

With over 20 years working across design, campaigns and brand creative, I help businesses solve creative problems.

I work with brands at every stage, whether that’s building a campaign from scratch, sharpening a visual identity or making something that needs to work harder actually work. Print, digital, environmental, I’ve done it all, and I bring strategic thinking alongside the craft to deliver it.

All without the agency overhead.

Let’s have a conversation.Phone details not available. Sign in: https://www.twine.net/signup · Email not available. Sign in: https://www.twine.net/signup

Some of the brands I’ve created work for:

Acorns Hospice
Birmingham Airport
Bentley Motors
Bridgestone Tyres
Canon
Cemex
Dunlop
GlaxoSmithKline
Goodyear
Harley Davidson
Jaguar
Land Rover
Mars Foods
Molson Coors
Nestlé
Rightmove
Samsung
Skoda
Tarmac
Travis Perkins
Unilever
Vodafone
Volkswagen
Volvo
Wolseley

  • Joined March 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Consumer Goods
  • Software & Internet

More experts in Birmingham, United Kingdom

Projects · 8

Design that makes training easier to swallow

HiQ is a growing network of franchise based auto repair centres. And whilst they’re well known for their mechanical skills, it’s not such an easy task to bring everybody up to speed on the subject of data protection. To get employees to engage with this dry subject, we designed ‘The Cuppa Guides’ a series of informative books that promised to give the reader everything they needed to know in the time it takes to enjoy a cup of tea. Solid vector illustrations and easily digestible copy made learning attractive and engaging, and enabled brand consistency for an infinite number of future subjects. See the whole camaign at https://www.twine.net/signin resume graphicdesigner illustrator

  • Art Director
  • Graphic Designer
  • Illustrator
  • +1
Creating a buzz about ventilation

When Climate Centre sponsored The Ventilation Awards we saw an opportunity to build some excitement for the event with intelligent humour. The key visual was an instant winner, communicating the upcoming auspicious evening with a simple double-take twist that grabbed attention as well as likes and forwards. See more of this campaign at https://www.twine.net/signin graphicdesigner b2b advertising creative

  • Art Director
  • Copywriter
  • Graphic Designer
  • +2
Door to door digital

When TNT needed to inform existing customers of their digital information management ops, we kept things analogue with a traditional DM. By delivering a well known digital mail icon, using TNTs renowned delivery service, we literally put their new digital offering in the hands of their customers. See more at https://www.twine.net/signin

  • Art Director
  • Concept Visualizer
  • Creative Director
  • +2
Focus on the folding stuff

Trucks aren’t bought by drivers, they’re purchased by FDs. To convince them that Scania is a good investment, we created a striking campaign that seeded the idea that you need to see how good they are on paper first. The result was a visually disruptive campaign that still had a beautiful vehicle shot front and centre. See the whole campaign at https://www.twine.net/signin resume graphicdesigner

  • Art Director
  • Concept Visualizer
  • Photoshop Editor
Design that flexes more than its muscles

Niki Haines Fitness is more than aesthetics. She has a perspective on a person’s complete fitness, so we gave her a complete, creative platform, enabling her to attract more customers and communicate her holistic approach to all. To see the whole project visit https://www.twine.net/signin resume graphicdesigner branding

  • Art Director
  • Brand Designer
  • Brand Strategist
  • +6
Finning Concept Campaign

Finning’s Fluid Analysis services are crucial to keeping hard-working machinery, working hard. It’s an essential service that keeps businesses healthy, but its detailed benefits aren’t so easy to explain to would-be customers. So we created a social media campaign where the fluid itself conveyed the message. With simple speech bubble art direction, we could start a dialogue between consumer and the lifeblood of their workforce. Full project at https://www.twine.net/signin

  • Art Director
  • Concept Artist
  • Copywriter
  • +3
Cooling Awards Concepts

When sponsoring The Cooling awards, Climate Centre need to stand out from a crowd of technically-led ads. On every occasion we’ve created concepts that bring intelligent humour to the fore, and promotes a confident space that supports their industry leader status. For the whole campaign visit https://www.twine.net/signin

  • Art Director
  • Graphic Designer
  • Social Media Freelancer
A global language for BHX

BHX Airport’s messaging was grounded in a local mindset, struggling to have a recogniseable voice amongst other UK airports. BHX is on a mission to expand, with new routes to china and India we gave them a platform that changed the conversation from regional convenience to global host. By shifting the narrative outward, the concept invited a dialogue between Birmingham and the world. And in doing so enabled us to bring strong brand consistency throughout all touchpoints. You can see the whole campaign at https://www.twine.net/signin

  • Art Director
  • Concept Visualizer
  • Creative Director
  • +1

Work experience· 5 roles

Designer/Art Director · WAAMar 2026 – Mar 2005

Worked freelance for WAA for a few weeks before being offered a permanent role. Work required graphic design and art direction skills, for clients such as Centro, Jaguar, Land Rover, Spirit Health Clubs, House of Fraser, Goose Pubs, John Sydney and many more. Work ranged from advertising, direct mail, Corporate ID, Sales Promotion, operational concepts and launch campaigns

Senior Designer/Art Director/Project Lead · ConnectMar 2026 – Present · 9 mos
Art Director · WWAV Rapp CollinsMar 2026 – Mar 2001

Direct-Lead agency. Part of global company Omnicom. Worked on many leisure and financial accounts including Morgan Stanley. In December 2000 I moved as a team to work at WWAV Rapp Collins North in Leeds. With WWAV being one of the countries leading direct mail agencies, we were employed to work on various clients, including tourism, financial and food & drink. The majority of work was of a direct mail nature, with a small amount of Internet advertising fortunately included.

Creative Director · MJR Creative LimitedFeb 2007 – Present · 19 yrs 10 mos
Designer/Art Director · Golley SlaterJan 1996 – Mar 2000 · 4 yrs 3 mos

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