My passion for Psychology and Sociology shapes the way I lead. Purposeful, systems-driven, and growth-oriented, I analyze, strengthen, and execute goals to elevate performance across the board, ensuring that as a business expands, its infrastructure never lags behind its ambition. I thrive on the challenge of evolving complex processes into scalable systems that drive measurable impact and sustainable results for teams, customers, and communities.

Rosanny Pina

My passion for Psychology and Sociology shapes the way I lead. Purposeful, systems-driven, and growth-oriented, I analyze, strengthen, and execute goals to elevate performance across the board, ensuring that as a business expands, its infrastructure never lags behind its ambition. I thrive on the challenge of evolving complex processes into scalable systems that drive measurable impact and sustainable results for teams, customers, and communities.

Available to hire

My passion for Psychology and Sociology shapes the way I lead. Purposeful, systems-driven, and growth-oriented, I analyze, strengthen, and execute goals to elevate performance across the board, ensuring that as a business expands, its infrastructure never lags behind its ambition.

I thrive on the challenge of evolving complex processes into scalable systems that drive measurable impact and sustainable results for teams, customers, and communities.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Operations / Customer Experience Manager at VEERAH
May 29, 2022 - June 28, 2025
Drove measurable revenue impact, contributing ~10% of company revenue by operationalizing lifecycle automation and high-touch clienteling workflows. · Built and executed a multi-touch lifecycle and community system (email, social, reviews, referrals), driving retention outcomes: +47% reviews, +150% discount redemptions, +700% UGC, and +43.75% referral sign-ups. · Executed and coordinated social collaborations end-to-end, driving measurable profile actions (profile visits, follows, link taps) and expanding reach beyond the existing follower base. · Authored blog content that strengthened brand awareness, consistently bringing in active users and engaged readers. · Managed product inventory and Shopify backend operations, ensuring accurate stock levels and timely order fulfillment. · Managed D2C Customer Experience (CX) operations, resolving high-touch inquiries with brand-aligned communication to drive customer lifetime value (LTV) and long-term retention · Spearheaded operational KPI tracking, delivering weekly strategic briefings to the CEO and CBO to drive data-informed decision-making and prioritize growth initiatives. · Optimized end-to-end logistics and supply chain workflows by managing 3PL partnerships and in-house fulfillment, ensuring peak delivery precision. · Coordinated PR and stylist product pulls, aligning timelines and inventory availability to support press placements and brand consistency. · Represented the brand as a key ambassador at high-impact industry events, deepening community relationships and driving brand loyalty through direct, high-touch engagement. · Tech stack: Shopify, Klaviyo, CRM tools, Google Analytics, Excel, Canva, Slack, Notion, and third-party ecommerce apps.
Administrative Assistant / Office Manager at HEALTHY WEALTHY & WISE MEDICAL PC
September 30, 2019 - September 30, 2022
· Managed EHR/EMR systems · enhanced office operations, and handled calendar management for 5+ staff. · Produced weekly/monthly performance reports · coordinated office events and budgets, maintained inventory, and oversaw vendor relations. · Assisted with patient intake, insurance verification, and front-desk duties · Trained and supervised 3+ staff members. Ensured smooth administrative processes and policy adherence.
Sales Associate / Office Assistant at Bed Bath & Beyond
November 1, 2015 - May 1, 2019
Delivered personalized customer service, promoted promotions and store policies, and supported order processing and inventory control. Greeted customers, assisted with product selection, and managed internal communications. Provided onboarding support for new hires and handled multi-line phone duties to maintain efficient store operations.
Teacher's Assistant at Isaac Newton Middle School
September 27, 2011 - May 28, 2014
Collaborated with teachers to plan and implement lessons, assessed student work, organized portfolios, and transcribed notes. Supported classroom efficiency and prepared students for instructional activities.

Education

Bachelor's degree in Psychology with minor in Sociology at Hunter College
January 1, 2017 - January 1, 2020
Associate's degree in Psychology at LaGuardia Community College
January 1, 2015 - January 1, 2017
High School Diploma at Manhattan Center for Science & Mathematics
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Healthcare, Education, Professional Services, Consumer Goods, Non-Profit Organization, Transportation & Logistics, Software & Internet
    uniE608 VEERAH Brand Story | Who Is VEERAH?
    Created a brand explainer video introducing the identity, mission, and values of VEERAH, a sustainable vegan footwear company. I curated and assembled existing campaign footage, product visuals, and lifestyle media to build a clear narrative around the brand’s purpose: empowering women through cruelty-free fashion and innovative materials. The goal was to translate abstract brand values i.e sustainability, strength, and versatility, into a concise visual story that customers could immediately understand. This project required balancing marketing clarity with emotional storytelling, selecting clips that communicated lifestyle, quality, and mission without overwhelming the viewer. Messaging and pacing were designed for short-form digital platforms and customer discovery moments. brandvideo brandstory videomarketing contentproducer videoeditor marketingcontent fashionbrand sustainability ecommerce customerexperience