Rosario Castro Maggio
I’m Rosario Castro Maggio, a luxury communication and social media specialist based in Paris, combining agency experience with a strong aesthetic sensibility developed in the French luxury market.
About
I’m Rosario Castro Maggio, a luxury communication and social media specialist based in Paris, combining agency experience with a strong aesthetic sensibility developed in the French luxury market. I’ve managed digital communities of 250K+ followers, building editorial strategy and creating content for hotel, gastronomy, and niche perfumery brands—always rooted in storytelling and brand positioning.
I’m trilingual (ES/FR/EN) and results-oriented, with experience spanning brand strategy, 360° communication plans (paid/owned/earned media), press relations, and performance reporting. From Instagram Reels and TikTok to press releases, EMV reporting, GA4 insights, and CRM automation with Klaviyo, I like turning data into creative direction and leading projects from content planning to shoots and measurable outcomes.
- 4 years' experience
- Joined September 2026
Skills· 16
Languages
- Spanish; CastilianFluent
- FrenchFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Retail
- Travel & Hospitality
Work experience· 4 roles
Managed editorial calendars for multiple luxury hotel and restaurant clients, planning and executing paid social campaigns (Meta Ads). Created brand-specific content (posts, stories, reels, and copy), coordinated and participated in 10+ photo and audiovisual shoots, and delivered monthly reporting with performance analysis. Worked with clients including Relais & Châteaux and Groupe Bertrand.
Developed content strategy and handled daily social media management, supporting a community of 250K+ followers. Produced storytelling-based content (posts, stories, reels), contributed to +20K follower growth in six months, and supported campaigns including paid collaborations and visibility partnerships. Reported traffic and conversion performance using GA4 and supported optimization through analytics and insights.
Led social media management and editorial strategy for a niche perfumery brand centered on the olfactory universe. Grew Instagram followers from 6K to 12K with an 8% engagement rate, organized a gifting campaign with 20 micro-influencers, and managed press relations including press release writing and media outreach. Contributed to 12 media appearances and maintained 60+ journalist contacts.
Education
Certifications and awards
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