I’m Rosario Castro Maggio, a luxury communication and social media specialist based in Paris, combining agency experience with a strong aesthetic sensibility developed in the French luxury market. I’ve managed digital communities of 250K+ followers, building editorial strategy and creating content for hotel, gastronomy, and niche perfumery brands—always rooted in storytelling and brand positioning. I’m trilingual (ES/FR/EN) and results-oriented, with experience spanning brand strategy, 360° communication plans (paid/owned/earned media), press relations, and performance reporting. From Instagram Reels and TikTok to press releases, EMV reporting, GA4 insights, and CRM automation with Klaviyo, I like turning data into creative direction and leading projects from content planning to shoots and measurable outcomes.…

Rosario Castro Maggio

I’m Rosario Castro Maggio, a luxury communication and social media specialist based in Paris, combining agency experience with a strong aesthetic sensibility developed in the French luxury market. I’ve managed digital communities of 250K+ followers, building editorial strategy and creating content for hotel, gastronomy, and niche perfumery brands—always rooted in storytelling and brand positioning. I’m trilingual (ES/FR/EN) and results-oriented, with experience spanning brand strategy, 360° communication plans (paid/owned/earned media), press relations, and performance reporting. From Instagram Reels and TikTok to press releases, EMV reporting, GA4 insights, and CRM automation with Klaviyo, I like turning data into creative direction and leading projects from content planning to shoots and measurable outcomes.…

Available to hire

I’m Rosario Castro Maggio, a luxury communication and social media specialist based in Paris, combining agency experience with a strong aesthetic sensibility developed in the French luxury market. I’ve managed digital communities of 250K+ followers, building editorial strategy and creating content for hotel, gastronomy, and niche perfumery brands—always rooted in storytelling and brand positioning.

I’m trilingual (ES/FR/EN) and results-oriented, with experience spanning brand strategy, 360° communication plans (paid/owned/earned media), press relations, and performance reporting. From Instagram Reels and TikTok to press releases, EMV reporting, GA4 insights, and CRM automation with Klaviyo, I like turning data into creative direction and leading projects from content planning to shoots and measurable outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
French
Fluent
English
Advanced

Work Experience

Social Media Project Manager at Honorée · Luxury Communication Agency
September 1, 2025 - Present
Managed editorial calendars for multiple luxury hotel and restaurant clients, planning and executing paid social campaigns (Meta Ads). Created brand-specific content (posts, stories, reels, and copy), coordinated and participated in 10+ photo and audiovisual shoots, and delivered monthly reporting with performance analysis. Worked with clients including Relais & Châteaux and Groupe Bertrand.
Communication & PR Manager at Travel & Lifestyle Agency
October 1, 2024 - September 1, 2025
Developed content strategy and handled daily social media management, supporting a community of 250K+ followers. Produced storytelling-based content (posts, stories, reels), contributed to +20K follower growth in six months, and supported campaigns including paid collaborations and visibility partnerships. Reported traffic and conversion performance using GA4 and supported optimization through analytics and insights.
Communication Manager at Comptoir Sud Pacifique
October 1, 2023 - September 1, 2024
Led social media management and editorial strategy for a niche perfumery brand centered on the olfactory universe. Grew Instagram followers from 6K to 12K with an 8% engagement rate, organized a gifting campaign with 20 micro-influencers, and managed press relations including press release writing and media outreach. Contributed to 12 media appearances and maintained 60+ journalist contacts.
Sales Advisor at Brownie Spain
February 1, 2022 - September 1, 2023
Provided customer service and styling advice during the French market launch, supporting brand growth through client experience. Participated in in-store visual merchandising to reinforce brand identity and enhance retail presentation.

Education

Master’s Degree in Communication & Events in the Luxury Industry ESG Luxe at ESG Luxe
January 1, 2024 - January 1, 2026
Higher National Diploma in Multimedia Communication at École W
January 1, 2021 - January 1, 2024

Qualifications

Inside LVMH 2024 SEO & Keyword Research Hub
January 1, 2024 - September 24, 2026
HubSpot Academy 2023
January 1, 2023 - September 24, 2026
Fashion Producer Inside Studios 2021-06
June 1, 2021 - September 24, 2026

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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