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I’m Rosa Scelsa, a growth-driven marketing leader with 10+ years of experience scaling D2C and subscription brands across Europe and the US. I’ve built and led full-funnel strategies focused on performance marketing, brand positioning, retention, and scalable growth frameworks—translating data and creative into measurable results. I’ve served as Co-Founder & CMO at Pet Wellness & CPG and as CMO at De Agostini Group, where I led cross-market expansion, optimized paid media and creative testing, and improved key metrics like CAC, CR, and customer lifetime value through structured CRM and lifecycle automation. I’m especially passionate about retention and scalable attribution setups across Meta, Google, TikTok, and Amazon, supported by rigorous measurement and marketing analytics.…I’m Rosa Scelsa, a growth-driven marketing leader with 10+ years of experience scaling D2C and subscription brands across Europe and the US. I’ve built and led full-funnel strategies focused on performance marketing, brand positioning, retention, and scalable growth frameworks—translating data and creative into measurable results. I’ve served as Co-Founder & CMO at Pet Wellness & CPG and as CMO at De Agostini Group, where I led cross-market expansion, optimized paid media and creative testing, and improved key metrics like CAC, CR, and customer lifetime value through structured CRM and lifecycle automation. I’m especially passionate about retention and scalable attribution setups across Meta, Google, TikTok, and Amazon, supported by rigorous measurement and marketing analytics.

Rosa Scelsa

Fractional CMO, Marketing Strategist, Growth Marketer, +4

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I’m Rosa Scelsa, a growth-driven marketing leader with 10+ years of experience scaling D2C and subscription brands across Europe and the US. I’ve built and led full-funnel strategies focused on performance marketing, brand positioning, retention, and scalable growth frameworks—translating data and creative into measurable results. I’ve served as Co-Founder & CMO at Pet Wellness & CPG and as CMO at De Agostini Group, where I led cross-market expansion, optimized paid media and creative testing, and improved key metrics like CAC, CR, and customer lifetime value through structured CRM and lifecycle automation. I’m especially passionate about retention and scalable attribution setups across Meta, Google, TikTok, and Amazon, supported by rigorous measurement and marketing analytics.…I’m Rosa Scelsa, a growth-driven marketing leader with 10+ years of experience scaling D2C and subscription brands across Europe and the US. I’ve built and led full-funnel strategies focused on performance marketing, brand positioning, retention, and scalable growth frameworks—translating data and creative into measurable results. I’ve served as Co-Founder & CMO at Pet Wellness & CPG and as CMO at De Agostini Group, where I led cross-market expansion, optimized paid media and creative testing, and improved key metrics like CAC, CR, and customer lifetime value through structured CRM and lifecycle automation. I’m especially passionate about retention and scalable attribution setups across Meta, Google, TikTok, and Amazon, supported by rigorous measurement and marketing analytics.

Available to hire

I’m Rosa Scelsa, a growth-driven marketing leader with 10+ years of experience scaling D2C and subscription brands across Europe and the US. I’ve built and led full-funnel strategies focused on performance marketing, brand positioning, retention, and scalable growth frameworks—translating data and creative into measurable results.

I’ve served as Co-Founder & CMO at Pet Wellness & CPG and as CMO at De Agostini Group, where I led cross-market expansion, optimized paid media and creative testing, and improved key metrics like CAC, CR, and customer lifetime value through structured CRM and lifecycle automation. I’m especially passionate about retention and scalable attribution setups across Meta, Google, TikTok, and Amazon, supported by rigorous measurement and marketing analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

French

Advanced

German

Beginner

Work Experience

Co-Founder & CMO at Jampy

January 1, 2023 - Present

Led 360° marketing growth for Jampy, including performance marketing, brand positioning, and retention. Directed a 10-person marketing and creative team, driving expansion across the UK and Italy. Delivered strong commercial outcomes including doubling sales while reducing CAC by 60% through restructuring Meta paid media that had previously been managed externally. Partnered to refine the offer and improve CX and P&L, and aligned creatives and strategy across markets by directing brand redesign with a US-based creative director. Built and optimized a full-funnel growth setup including CRO and creative/partner coordination, and used lifecycle/CRM analytics and cohort approaches to improve LTV and retention.

Co-founder & CMO at Jampy (Pet Wellness & CPG)

January 1, 2023 - Present

Lead end-to-end growth strategy and execution for a D2C subscription business, driving acquisition, retention, and measurable unit economics. Manage performance across Meta, Google, TikTok, and Amazon with a focus on CAC efficiency and contribution margin; coordinate creative, paid media, and influencer partnerships to improve prospection and conversion outcomes. Raised €1M pre-seed, built the marketing foundation for the CPG pet wellness brand, and reached break-even within 3 years. Improved CRO and optimized offer and Shopify ecosystem including life-cycle automations and analytics integration, strengthened CRM and retention workflows via RetentionX for LTV and cohort analysis, and supported repeat purchase through CRM restructuring.

Chief Marketing Officer (CMO) at De Agostini Group

September 1, 2020 - December 31, 2021

Scaled the D2C subscription business across Germany and the US, leading international expansion and a full-funnel growth strategy. Repositioned the US market and strengthened brand narrative, offer structure, and go-to-market execution. Increased US CR from 0% to 2.5% within 6 months by partnering closely with the CTO to optimize UX, funnel architecture, and site performance. Established and managed performance marketing across Meta, Google, TikTok, and Amazon while focusing on CAC and contribution margin. Built and optimized the Shopify ecosystem including CRO, lifecycle automations, and analytics; improved repeat purchase rate by restructuring CRM and integrating RetentionX for LTV and cohort analysis. Coordinated creative, paid media, and influencer partners to execute a performance-driven setup.

Chief Marketing Officer at De Agostini Group (D2C Subscription)

September 1, 2020 - December 1, 2021

Directed 10+ person marketing and creative team to support Betterly’s expansion across the UK and Italy. Doubled sales and reduced CAC by 60% by restructuring previously externally managed Meta paid media, re-aligning brand direction with a US-based creative director, and improving offer and customer experience with close collaboration with product leadership. Achieved stronger unit economics and repositioned the US market by redefining brand narrative and go-to-market strategy. Increased US CR from 0% to 2.5% within 6 months by partnering with the CTO to optimize UX, funnel architecture, and site performance.

Chief Marketing Officer (CMO) at Hundred

August 1, 2017 - August 31, 2020

As CMO, scaled a D2C supplements subscription brand across Germany and the US, leading international expansion and full-funnel growth strategy. Directed US market repositioning by redefining brand narrative, offer structure, and go-to-market execution. Improved US customer metrics including increasing US CR from 0% to 2.5% within 6 months through UX and funnel optimization in close collaboration with the CTO. Managed paid media performance and creative testing across Meta, Google, TikTok, and Amazon with a focus on CAC and contribution margin. Built an enhanced Shopify stack including CRO, lifecycle automation, and analytics.

Chief Marketing Officer at Hundred (D2C Subscription)

August 1, 2017 - August 1, 2020

As CMO, scaled a D2C supplement brand across Germany and the US, leading international expansion and full-funnel growth strategy. Directed US market repositioning by refining brand narrative, offer structure, and go-to-market execution to drive successful market entry. Increased US customer purchase conversion rate from 0% to 2.5% in 6 months through UX and funnel optimization in partnership with the CTO; improved site performance and customer journey to raise conversion outcomes.

Online Marketing Manager, Paid Social at HelloFresh

July 1, 2014 - December 31, 2016

First paid social hire; built and scaled Meta acquisition across the US, UK, and EU. Doubled revenue while independently managing €1M+ in media spend and consistently hitting CAC targets. Supported and scaled an in-house creative team to produce high-performing ads at scale. Contributed to growth across acquisition, full-funnel marketing execution, and creative testing fundamentals.

Online Marketing Manager, Paid Social at HelloFresh (Berlin, D2C Subscription)

July 1, 2014 - December 1, 2016

First paid social hire; built and scaled Meta acquisition across the US, UK, and EU. Doubled revenue while managing €1M+ in ad spend independently and consistently hitting CAC targets. Supported setup of an in-house creative team to produce high-performing ads at scale, balancing creative testing with performance marketing discipline across the acquisition funnel. Managed partner and execution strategy to improve efficiency and maintain strong target attainment.