Marketing & Operations internship at CHANDO Group/JALA Beauty Sales Co., Ltd. led Double 11 peak campaign execution, supporting high-traffic pop-up events and serving as the primary liaison for brand ambassadors. Translated event foot traffic into business outcomes, contributing to a 496% MoM sales increase and achieving the brand's #1 national daily sales record. Managed UX and logistics for Q4 digital campaigns, onboarding 115 KOCs in one week, overseeing product logistics and gifting workflows to ensure 100% timely execution and generating 14.75M impressions. Enhanced unboxing experiences with interactive tear-off inserts. Led pre-launch planning for a new cleansing product with a 40M+ follower KOL (Jiaqi Li), achieving 5,000+ units sold in 5 minutes (+30% uplift) via livestream exposure optimization, and served as the primary contact for celebrity ambassadors during the 2026 CNY campaign. Coordinated production shoots and livestream events, ensuring seamless on-set execution and st

Marketing & Operations Assistant (Internship) at CHANDO Group / JALA Beauty Sales Co., Ltd.

September 1, 2025 - December 1, 2025

Provided hands-on operational support for high-traffic pop-up events and acted as the primary liaison for brand ambassadors. Translated event foot traffic into business outcomes, contributing to a 496% MoM sales increase and achieving the #1 national daily sales record for the brand. Managed end-to-end digital marketing campaigns during Q4 peak sales, onboarding 115 KOCs within one week, overseeing product logistics and gifting workflows to ensure 100% timely execution and generating 14.75M impressions. Enhanced unboxing experiences with interactive inserts. Led pre-launch planning for a new cleansing product with a 40M+ follower KOL, achieving 5,000+ units sold in 5 minutes (+30% uplift) via livestream exposure optimization. Coordinated high-stakes production shoots and livestream events, ensuring on-set execution and strict visual/brand alignment. Analyzed daily traffic and conversion analytics to identify consumer trends and inform brand strategy; created visual dashboards. Pioneere