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I am a commercial and data-driven digital marketing and trading manager with over seven years of experience driving multi-channel digital acquisition and revenue growth. I take ownership of paid media budgets across Google Ads (Search, Shopping, PMax), Meta, and TikTok, thriving in fast-paced, high-growth retail environments. I bridge the gap between marketing strategy, stock inventory, and promotional calendars, and I continuously test and optimize campaigns to maximise ROAS, reduce CPA, and deliver a measurable, profitable impact to the bottom line. In recent roles, I have led strategic planning for multi-million-pound budgets, accelerated account performance through structured testing and beta programs, and bridged gaps between paid search and SEO. I enjoy turning complex data into clear, actionable insights that inform decision-making across senior stakeholders.…I am a commercial and data-driven digital marketing and trading manager with over seven years of experience driving multi-channel digital acquisition and revenue growth. I take ownership of paid media budgets across Google Ads (Search, Shopping, PMax), Meta, and TikTok, thriving in fast-paced, high-growth retail environments. I bridge the gap between marketing strategy, stock inventory, and promotional calendars, and I continuously test and optimize campaigns to maximise ROAS, reduce CPA, and deliver a measurable, profitable impact to the bottom line. In recent roles, I have led strategic planning for multi-million-pound budgets, accelerated account performance through structured testing and beta programs, and bridged gaps between paid search and SEO. I enjoy turning complex data into clear, actionable insights that inform decision-making across senior stakeholders.

Rose Hall

PPC Manager, Growth Marketer, Performance Marketer, +2

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I am a commercial and data-driven digital marketing and trading manager with over seven years of experience driving multi-channel digital acquisition and revenue growth. I take ownership of paid media budgets across Google Ads (Search, Shopping, PMax), Meta, and TikTok, thriving in fast-paced, high-growth retail environments. I bridge the gap between marketing strategy, stock inventory, and promotional calendars, and I continuously test and optimize campaigns to maximise ROAS, reduce CPA, and deliver a measurable, profitable impact to the bottom line. In recent roles, I have led strategic planning for multi-million-pound budgets, accelerated account performance through structured testing and beta programs, and bridged gaps between paid search and SEO. I enjoy turning complex data into clear, actionable insights that inform decision-making across senior stakeholders.…I am a commercial and data-driven digital marketing and trading manager with over seven years of experience driving multi-channel digital acquisition and revenue growth. I take ownership of paid media budgets across Google Ads (Search, Shopping, PMax), Meta, and TikTok, thriving in fast-paced, high-growth retail environments. I bridge the gap between marketing strategy, stock inventory, and promotional calendars, and I continuously test and optimize campaigns to maximise ROAS, reduce CPA, and deliver a measurable, profitable impact to the bottom line. In recent roles, I have led strategic planning for multi-million-pound budgets, accelerated account performance through structured testing and beta programs, and bridged gaps between paid search and SEO. I enjoy turning complex data into clear, actionable insights that inform decision-making across senior stakeholders.

Available to hire

I am a commercial and data-driven digital marketing and trading manager with over seven years of experience driving multi-channel digital acquisition and revenue growth. I take ownership of paid media budgets across Google Ads (Search, Shopping, PMax), Meta, and TikTok, thriving in fast-paced, high-growth retail environments. I bridge the gap between marketing strategy, stock inventory, and promotional calendars, and I continuously test and optimize campaigns to maximise ROAS, reduce CPA, and deliver a measurable, profitable impact to the bottom line.

In recent roles, I have led strategic planning for multi-million-pound budgets, accelerated account performance through structured testing and beta programs, and bridged gaps between paid search and SEO. I enjoy turning complex data into clear, actionable insights that inform decision-making across senior stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager & Trading Manager at Ardonagh Group

May 1, 2025 - March 31, 2026

Direct the strategic management of a multi-million-pound digital acquisition budget, driving measurable commercial impact and profitability across multiple channels. Chaired weekly trading meetings to align paid advertising with current promotions, inventory priorities, and seasonal targets. Managed and optimized cross-channel campaigns across Google Ads, Meta, and broader display networks to continuously improve ROAS and CPA. Led paid media forecasting and agile budget allocation, identifying scalable opportunities in high-intent, profitable markets. Produced clear, actionable performance reports for senior stakeholders using GA4 to translate complex data into trading decisions. Supervised day-to-day relationships with external PPC agencies to maintain a proactive, self-motivated approach to retail and trading shifts.

Digital Marketing Manager at World Travel Holdings - Cruise 118 & Six Star Cruises

September 1, 2023 - May 31, 2025

Owned the digital acquisition budget across multiple business units, consistently exceeding lead-generation targets. Accelerated account performance by conducting structured testing and adopting beta features across account setups, ad copy, and creative assets. Bridged the gap between Paid Search and SEO, ensuring collaboration to optimize landing pages and reduce wasted spend. Managed Display, Programmatic, and Paid Social to capture mid-funnel users and support broader performance marketing goals. Supervised an internal team, fostering continuous learning and problem-solving to adapt to market shifts. Analyzed performance data to explain PPC trends to the wider business and proactively identified opportunities for account growth.

Digital Marketing Manager at Neal & Wolf & Salon Promotions

October 1, 2022 - September 30, 2023

Executed successful management of Google Ads, Microsoft Ads, SEO, and Affiliates for consistent performance. Collaborated with the wider commercial team, providing regular reports and assisting in budgeting. Worked closely with external partners to improve search visibility and performance. Stayed up-to-date with industry changes by researching competitors and monitoring industry updates. Implemented strategies that improved performance metrics, including higher conversion rates and year-on-year revenue growth.

Paid Media Manager at HSS Hire

May 1, 2021 - September 30, 2022

Managed multi-million paid advertising budgets across Google Ads, Microsoft Ads, Facebook Ads, and Affiliates for both B2B and B2C marketing. Budget tracking and forecasting annual spend. Aligned all activities with the digital marketing strategy by collaborating with the Head of E-commerce. Managed a team and provided training for continuous skill development to drive performance. Delivered actionable insights based on data analysis enabling informed decision-making. Developed and refined tactics for growth and efficiency objectives.

PPC Executive at Cottages.com

December 1, 2017 - July 31, 2020

Managed multiple PPC accounts across Google and Microsoft Ads. Identified underperforming ads and landing pages, making necessary adjustments to improve quality score and reduce CPC. Monitored PPC trends and competitor strategies to stay ahead in a competitive market, adapting tactics to maintain a leading position. Implemented A/B testing for ad copy and landing pages to identify the most effective strategies, continuously improving campaign results. Implemented a quality score optimization strategy that led to higher year-on-year account performance.

PPC Expert at Cottages.com

July 1, 2020 - May 31, 2021

Effectively handled day-to-day operations of Google Ads and Microsoft Ads campaigns, ensuring budget adherence. Planned and created PPC campaigns for websites in France and Germany. Executed PPC campaigns across various platforms within budget. Provided expertise in assessing performance of Paid Social campaigns and recommending optimization strategies for improved outcomes. Collaborated with external agencies to ensure alignment with business objectives. Implemented A/B testing on ad copy and landing pages to identify where we can improve. Delivered year-on-year revenue growth of 20% with consistent cost per acquisition.

Account Manager at Cottages.com

January 1, 2012 - December 31, 2017

Managed client relationships and provided excellent service, support, and contract renewals. Worked alongside the Marketing team to analyze client journeys, discover business expansion opportunities, and increase year-on-year revenue. Generated actionable insights to enhance client's profitability. Used data analysis to make informed decisions and offer actionable recommendations. Exceeded company targets by more than 4% annually for contract maintenance and renewals.