Rosemary Onwe

Conducted search, competitive, and content research across legal, healthcare, SaaS, and other client accounts; translated findings into growth strategies and content opportunities. Built full-funnel content architectures based on search intent, competitive gaps, and user information needs. Developed query fan-out opportunities and repeatable content structures to expand topical coverage. Performed entity and knowledge-graph research (including Wikidata and structured data work) to strengthen visibility across search surfaces. Created an AI Recommendation Readiness Checklist and internal SOP to assess brand visibility across AI-driven discovery.

Conducted market, competitor, search-intent, and content research for US client accounts; translated findings into growth opportunities and actionable strategies. Delivered +174% organic clicks/+430% impressions for a US real-estate client and +451% clicks/+1,696% impressions for a Mexican restaurant using technical and content strategy. Diagnosed and resolved technical and content barriers including cannibalization, duplication, crawlability, Core Web Vitals, and thin content. Led link-building outreach and collaborated with writers and developers to move recommendations through implementation. Used automation and SEO tooling to streamline keyword research, content audits, SERP tracking, and reporting.

Directed SEO and content strategy for a fintech brand, aligning organic acquisition with audience needs and product goals. Built and managed a cross-channel content program spanning blog, email, push notifications, in-app messaging, and social media. Researched industry trends, customer search behavior, and competitive opportunities to shape content and acquisition priorities. Grew blog Domain Authority from 21 to 32 through topic clustering, contributor campaigns, and structured content development. Managed editorial workflows and freelance contributors, reducing content turnaround time by 30%.