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Hi, I’m Roselind Kang Kaiqi, a senior performance marketing strategist with 6+ years of experience scaling eCommerce brands across Southeast Asia, the US, and the EU. I specialise in data-driven creative testing and cross-market ad operations to drive 2–3x ROAS growth. I collaborate with copywriters and video editors to craft high-converting ad angles and landing pages, build dashboards to track performance, and mentor junior buyers to sustain scalable results.…Hi, I’m Roselind Kang Kaiqi, a senior performance marketing strategist with 6+ years of experience scaling eCommerce brands across Southeast Asia, the US, and the EU. I specialise in data-driven creative testing and cross-market ad operations to drive 2–3x ROAS growth. I collaborate with copywriters and video editors to craft high-converting ad angles and landing pages, build dashboards to track performance, and mentor junior buyers to sustain scalable results.

Roselind Kang Kaiqi

Performance Marketer, Growth Marketer, Marketing Strategist, +4

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Hi, I’m Roselind Kang Kaiqi, a senior performance marketing strategist with 6+ years of experience scaling eCommerce brands across Southeast Asia, the US, and the EU. I specialise in data-driven creative testing and cross-market ad operations to drive 2–3x ROAS growth. I collaborate with copywriters and video editors to craft high-converting ad angles and landing pages, build dashboards to track performance, and mentor junior buyers to sustain scalable results.…Hi, I’m Roselind Kang Kaiqi, a senior performance marketing strategist with 6+ years of experience scaling eCommerce brands across Southeast Asia, the US, and the EU. I specialise in data-driven creative testing and cross-market ad operations to drive 2–3x ROAS growth. I collaborate with copywriters and video editors to craft high-converting ad angles and landing pages, build dashboards to track performance, and mentor junior buyers to sustain scalable results.

Available to hire

Hi, I’m Roselind Kang Kaiqi, a senior performance marketing strategist with 6+ years of experience scaling eCommerce brands across Southeast Asia, the US, and the EU. I specialise in data-driven creative testing and cross-market ad operations to drive 2–3x ROAS growth.

I collaborate with copywriters and video editors to craft high-converting ad angles and landing pages, build dashboards to track performance, and mentor junior buyers to sustain scalable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Executive / Senior Media Buyer at RJ Nutraceuticals Sdn Bhd

September 1, 2022 - November 23, 2025

Led Southeast Asia marketing initiatives across Meta Ads and Shopee, focusing on a pet supplement brand; built cross-market campaigns; implemented data-driven budgeting; collaborated with creative teams; built dashboards; supported decision making; recognized with Heart of Dedication Award (2024).

Media Buyer / Marketing Lead at Zestads / Netdomination Sdn Bhd

May 1, 2022 - May 1, 2022

Led a team of media buyers managing $100K+ monthly ad spend across Meta and Google Ads for health and beauty eCommerce brands; achieved 3x ROAS; conducted market research in US & EU; designed and optimized landing pages and funnels; trained junior buyers.

Senior Marketing Executive at Institute of Strategic Analysis and Policy Research

December 31, 2017 - December 31, 2017

Managed marketing initiatives and research internship; produced daily insights used by senior analysts and policy leaders; supported policy and media research to enable data-driven decision-making.