Available to hire
I’m a graphic designer, video editor, and digital marketing professional based in Calgary, focused on creating accessible, SEO/AEO-optimized content and AI-ready digital experiences. I combine strong production and QA habits with entity-first, structured content approaches so that websites, landing pages, and multimedia assets perform well for both users and search engines.
Over the years, I’ve designed and delivered branding and print production, built and maintained WordPress sites, and developed FAQ/HowTo content designed for conversational retrieval. I also train and support AI-focused content workflows—helping teams and models create clearer outputs with better metadata, taxonomy, and scalable digital systems across web, print, and multimedia.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
AI Content Trainer at Micro 1 AI Content trainer (trainer/LLM tools role described)
February 1, 2026 - July 31, 2026Designed and implemented AI content for AI tools training (LLMs), contributing to structured training workflows. Focused on AI-tool enablement and AI-answerable content preparation aligned to training objectives.
AI Content Writer / Content Writer (LLM training data contributor) at Mercor AI Content Generalist
December 31, 2025 - PresentDeveloped training data for large language models by formulating coding problems models could not resolve, documenting correct solutions, and maintaining high accuracy and throughput in large-scale annotation workflows.
AI Content Creator – Web Developer (WordPress) at Two Trees Studio
November 1, 2025 - February 28, 2026Produces AI-assisted blogs, landing pages, and content updates using GPT and Gemini tools. Optimizes WordPress content for search engines and AI answerability, including metadata best practices. Structures FAQ and HowTo content for conversational AI queries. Conducts quality control, maintains consistent naming/versioning across revisions, and aligns content architecture with SEO/AEO goals and client marketing objectives.
AI Content Creator / Web Developer at Canada Two Trees Studio
November 1, 2025 - February 1, 2026Produced AI-assisted blogs, landing pages, and content updates using GPT and Gemini tools. Optimized WordPress content for search engines, AI answerability, and metadata best practices. Structured FAQ and HowTo content for conversational AI retrieval; performed quality control and maintained consistent naming/versioning across content revisions.
AI Content Creator at Two Trees Studio
November 1, 2025 - February 28, 2026Produce AI-assisted blogs, landing pages, and content updates using GPT and Gemini tools. Optimize WordPress content for search engines, AI answerability, and metadata best practices. Structure FAQ and HowTo content to improve retrieval for conversational AI queries. Conduct quality control and maintain consistent naming/versioning across AI-generated content revisions. Align content architecture with SEO, AEO, and client objectives; collaborate cross-functionally to ensure AI-readiness.
Instructor – Graphic Design Program & Instructional Curriculum Presentation Designer at Alberta Paramount College
June 1, 2023 - February 28, 2026Designs and teaches graphic design and digital marketing courses, including PowerPoint-based instructional materials for InDesign, Photoshop, Illustrator, Premiere Pro, After Effects, and web design/UX/UI. Delivers adult education with adaptations for diverse learning styles and creates assessments aligned with industry standards. Mentors students on portfolio development, software proficiency, and career readiness, and incorporates emerging design tools and AI-assisted software into programming.
Instructor – Graphic Design Program & Instructional Designer at Alberta Paramount College
June 1, 2023 - PresentDesigned and developed comprehensive Graphic Design curriculum from the ground up, including PowerPoint presentations, Google Classroom integration, and video content. Delivered adult education courses, adapted to diverse learning styles. Created instructional materials and assessments aligned with industry standards; mentored students on portfolio development, software proficiency, and career readiness.
Instructor – Graphic Design Program & Instructional Presentation Designer
January 1, 2023 - January 31, 2026Instructed in a graphic design program and designed instructional presentations. Created course materials, presentations, and teaching resources; supported program outcomes through structured lesson delivery and regular learner engagement. Worked on assessments and content development for the curriculum.
Instructor – Graphic Design Program & Instructional Presentation Designer at Alberta Paramount College
January 1, 2023 - January 1, 2026Designed and implemented graphic design curriculum integrating digital marketing in PowerPoint, Adobe, and Microsoft tools. Delivered adult education courses adapting teaching methods for diverse learning styles. Created instructional materials, assignments, and assessments aligned to professional standards; mentored students on portfolios, software proficiency, and career readiness. Researched and incorporated emerging design tools and AI-assisted software.
Presentation Design & Teacher at Alberta Paramount College
January 1, 2023 - January 1, 2026Research and design content, curriculum, and instructional plans for graphic design program instructors. Teach graphic design principles, software, and production techniques to adult education students. Develop multimedia teaching resources and align lesson plans with accessibility requirements and best practices. Mentor instructors and students, and incorporate AI and digital tools into classroom instruction.
Project Coordinator, Graphic Designer, SEO & AODA Specialist at CPA Canada – Financial Literacy
September 1, 2021 - March 31, 2023Coordinated communications, web design, and graphic design projects for a national financial literacy program. Created AA++ compliant accessible training materials, e-newsletters, event collateral, and promotional assets per branding guidelines. Managed website and intranet content, and executed social media campaigns. Produced and edited podcasts and webinars, optimizing content for SEO. Collaborated cross-functionally to ensure consistent brand messaging.
Remote Project Coordinator | SEO & Accessibility Specialist (Financial Literacy Trainer) at Canada CPA (CPA Canada)
January 1, 2021 - December 31, 2023Coordinates digital content production with AODA/WCAG accessibility compliance for InDesign, PowerPoint, and Word materials. Manages website and intranet updates to improve SEO and user engagement. Produces and edits podcasts and webinars, and develops training/instruction for CPA Canada’s national financial literacy program. Executes social media strategies and produces promotional materials for online and in-person events.
Project Coordinator | SEO & Accessibility Specialist
January 1, 2021 - January 1, 2023Coordinated SEO and accessibility efforts. Managed digital content operations including content review, SEO improvement workflows, and ongoing updates to support accessibility requirements. Worked with technical/content teams to reduce issues and improve discoverability and usability.
Project Coordinator | SEO & Accessibility Specialist at CPA Canada, Financial Literacy (Remote)
January 1, 2021 - January 1, 2023Coordinated digital content production with AODA/WCAG AA accessibility compliance using InDesign, PowerPoint, and Word. Managed website and intranet updates to improve SEO and user engagement. Produced and edited podcasts, webinars, and instructional videos for national program initiatives. Executed social media strategies and created promotional materials for online and in-person events.
Project Coordinator | SEO & Accessibility Specialist at CPA Canada, Financial Literacy
January 1, 2021 - January 1, 2023Coordinate digital content production, ensuring AODA/WCAG AA accessibility compliance across materials. Manage website and intranet updates, optimizing content for SEO and user engagement. Produce podcasts, webinars, and instructional videos for national program initiatives. Execute social media strategies and produce promotional materials for online and in-person events.
Graphic Designer | SEO & Social Media Project Manager at Best Version Media Canada
July 1, 2020 - August 31, 2021Developed B2B relationships with local businesses to secure community magazine advertising. Provided customer service and sales support, helping grow hyperlocal publication networks.
Publisher
January 1, 2020 - January 1, 2021Handled publishing operations including content production and distribution workflows. Ensured content was prepared for release and managed publishing-related tasks and quality checks.
Publisher at Best Version Media Canada
January 1, 2020 - January 1, 2021Develop B2B relationships with local businesses to increase advertising partnerships. Coordinate content creation, magazine layouts, and advertising placements for community-focused publications. Manage publication schedules and timelines; execute marketing campaigns promoting magazines and driving engagement with local business audiences. Oversee graphic and digital assets production while maintaining brand quality standards.
Graphic Designer | SEO & Social Media Project Manager at Great News Media
August 1, 2017 - January 31, 2020Designed and produced layouts for 87 monthly community magazines, ensuring brand consistency and deadlines. Managed online content updates and executed targeted social media campaigns; created SEO-optimized content and branding materials for clients and internal projects.
Graphic Designer | SEO & Social Media Project Manager at Great News Media / Best Version Media Canada / Calgary (as listed)
January 1, 2017 - December 31, 2020Develops B2B relationships with local businesses to increase advertising partnerships. Coordinates magazine layouts and advertising placements for community-focused publications, supporting customer service and sales support for media organizations. Also manages social media campaigns and digital content updates, collaborating across teams to meet deadlines and brand guidelines.
Graphic Designer | SEO & Social Media Project Manager at Great News Media / Calgary (as listed together with earlier role context)
January 1, 2017 - January 1, 2020Designed and produced eighty-seven monthly community magazines using InDesign and supported prepress production while maintaining brand consistency. Managed digital content updates and ran targeted social media campaigns across multiple platforms. Developed SEO-optimized content and marketing collateral for print and digital distribution. Collaborated with internal teams to meet deadlines and brand guidelines; created client branding solutions and maintained workflow documentation and QA processes to streamline production.
Graphic Designer | SEO & Social Media Project Manager at Great News Media, Calgary, AB
January 1, 2017 - January 1, 2020Design and produce layouts for eighty-seven monthly community magazines; manage digital content updates and execute targeted social media campaigns. Develop SEO-optimized content, marketing collateral, and prepress materials. Collaborate with internal teams to ensure deadlines and brand guidelines are met; create visual branding solutions and maintain workflow documentation.
Graphic Designer | SEO & Social Media Project Manager at Ratio Marketing
December 31, 2016 - December 31, 2019Designed graphics and managed SEO/social media projects. Produced marketing creative, supported campaign delivery, and coordinated execution of social/SEO content and related assets.
Freelance Web Designer & AI Content Operations Specialist at Custom Marketing
January 1, 2012 - PresentDesigns and implements AI-optimized website layouts to improve search and readability. Develops SEO/AEO content strategies using entity-first structure for conversational search optimization. Manages metadata, page titles, and structured sections to improve AI answer retrieval. Delivers branding, landing pages, and conversion-focused digital assets across multiple industries.
AI Content Creator / Web Development & SEO Content Operations (training data + content workflows)
January 1, 2012 - PresentPerformed AI content creation and instructional/SEO content operations, including training-data related work and digital content management across projects.
Freelance Web Designer & AI Content Operations Specialist
January 1, 2012 - PresentProvided web design services and supported AI content operations. Created and optimized content assets and supported production workflows for digital deliverables.
Freelance Web Designer & AI Content Operations Specialist at Custom Marketing / Custom Marketing (portfolio: custommarketing.ca)
January 1, 2012 - PresentDesigned and implemented AI-optimized website layouts to improve search and readability. Built SEO/AEO content strategies using entity-first structure and conversational search optimization. Managed metadata, page titles, and structured sections to improve AI answer retrieval. Delivered branding, landing pages, and conversion-focused digital assets; performed content QA and versioning for AI-generated revisions.
Freelance Web Designer & AI Content Operations Specialist at Self-Employed / Freelance
January 1, 2012 - PresentDesign and implement AI-optimized website layouts for clients, improving searchability and readability. Develop SEO/AEO content strategies with entity-first structures and conversational search optimization. Create reusable templates and content frameworks to reduce errors and improve efficiency. Manage metadata, page titles, and structured sections for AI answer retrieval. Deliver branding, landing pages, and conversion-focused digital assets across multiple industries.
Graphic Designer, Print Service Technician at Calgary Herald – Postmedia
October 1, 2000 - February 29, 2016Managed prepress production for daily newspaper, including pagination and ad design. Designed and corrected advertisements for display in layouts. Prepared files for prepress production, ensuring quality control and deadline adherence. Collaborated with editorial and advertising teams to deliver polished final products. Maintained 99% on-time delivery over 15+ years.
Graphic Designer | Print Service Technician
January 1, 2000 - December 31, 2016Produced print and design outputs; worked with print service tasks including preparation, design for print, and production workflow management. Generated designed materials for print, handling quality and production constraints.
Graphic Designer | Print Service Technician at Calgary Herald – Postmedia
January 1, 2000 - January 1, 2016Manage prepress production for daily newspapers, including pagination and ad layout adjustments. Prepare files for prepress and maintain strict deadlines; collaborate with editorial and advertising teams to deliver polished, print-ready publications. Oversee version control and preflight checks to minimize errors in high-volume production; implement workflow improvements for efficiency.
Graphic Designer, Print Service Technician at Calgary Sun
September 27, 1997 - February 25, 2000Designed and corrected advertisements for display in daily newspaper layouts. Collaborated with editorial and advertising teams to deliver polished final products. Maintained 99% on-time delivery over 15+ years.
Education
Master's of AI Content Management (certificate) at International Digital Marketing Institute
March 1, 2023 - January 31, 2024AI Training – CMS Content Management Systems Certificate at 1000x-AI
January 1, 2025 - August 31, 2025Web Design Certificate at Digital Marketing Institute
September 1, 2021 - February 11, 2026Social Media Marketing Certificate at SAIT
February 1, 2019 - March 31, 2023AODA – WCAG Accessibility Training (AA Certification) at Government of Ontario
January 1, 2022 - July 31, 2022Graphic Design/Desktop Publishing Certificate at Red River Community College
September 1, 1987 - June 30, 1988Bachelor of Fine Arts at University of Manitoba
June 1, 1981 - June 30, 1983Master’s in Content Management (Digital Marketing) at International Digital Marketing Institute
January 1, 2023 - December 31, 2024Bachelor of Fine Arts at University of Manitoba
January 11, 2030 - April 1, 2026Master’s in Content Management (Digital Marketing) at International Digital Marketing Institute
January 1, 2023 - January 1, 2024AI Training – CMS Content Management Systems (certificate) at 1000x- AI
January 1, 2025 - January 1, 2025AODA – WCAG Accessibility Training (AA Certification) at Government of Ontario
January 1, 2022 - January 1, 2022Web Design & Social Media Marketing Certificates at SAIT – Southern Alberta Institute of Technology
January 1, 2021 - January 1, 2021Graphic Design / Desktop Publishing Certificate at Red River Community College
January 11, 2030 - July 16, 2026Bachelor of Fine Arts at University of Manitoba
January 11, 2030 - July 16, 2026Master’s in Content Management (Digital Marketing) at International Digital Marketing Institute
January 1, 2023 - December 31, 2024AI Training – CMS Content Management Systems 1000x- AI at 1000x- AI
January 1, 2025 - December 31, 2025Web Design & Social Media Marketing Certificates at SAIT – Southern Alberta Institute of Technology
January 1, 2024 - December 31, 2024AODA – WCAG Accessibility Training (AA Certification) at Government of Ontario
January 1, 2022 - December 31, 2022Graphic Design / Desktop Publishing Certificate at Red River Community College
January 11, 2030 - September 9, 2026Bachelor of Fine Arts at University of Manitoba
January 11, 2030 - September 9, 2026Qualifications
Master's of AI Content Management (certificate)
March 1, 2023 - January 31, 2024AI Training – CMS Content Management Systems Certificate
January 1, 2025 - August 31, 2025Web Design Certificate
September 1, 2021 - February 11, 2026Social Media Marketing Certificate
February 1, 2019 - March 31, 2023AODA – WCAG Accessibility Training (AA Certification)
January 1, 2022 - July 31, 2022Graphic Design/Desktop Publishing Certificate
September 1, 1987 - June 30, 1988AI Training – CMS Content Management Systems1000x-AI
January 1, 2025 - April 1, 2026AODA – WCAG Accessibility Training (AA Certification)
January 1, 2022 - April 1, 2026Web Design & Social Media Marketing Certificates
January 11, 2030 - April 1, 2026Graphic Design / Desktop Publishing Certificate
January 11, 2030 - April 1, 2026Master’s in Content Management (Digital Marketing)
January 1, 2023 - December 31, 2024Bachelor of Fine Arts
January 11, 2030 - April 1, 2026AODA – WCAG Accessibility Training (AA Certification)
January 1, 2022 - January 1, 2022AODA – WCAG Accessibility Training (AA Certification)
January 1, 2022 - September 9, 2026AI Training – CMS Content Management Systems 1000x- AI
January 1, 2025 - September 9, 2026Web Design & Social Media Marketing Certificates
January 1, 2024 - September 9, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Government, Financial Services, Non-Profit Organization, Retail, Computers & Electronics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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