I am an AI-focused digital marketing specialist and content operations professional who helps teams structure content for AI retrieval, search optimization, accessible design, and scalable digital systems. I specialize in entity-first content, metadata and taxonomy management, and AI-ready architecture across web, print, and multimedia platforms. I enjoy collaborating with cross-functional teams to deliver measurable results. With a background in production, QA, and curriculum development, I translate marketing goals into AI-friendly content strategies and implement scalable processes, templates, and governance that boost efficiency and readability.…

Rosemarie Bartschak

I am an AI-focused digital marketing specialist and content operations professional who helps teams structure content for AI retrieval, search optimization, accessible design, and scalable digital systems. I specialize in entity-first content, metadata and taxonomy management, and AI-ready architecture across web, print, and multimedia platforms. I enjoy collaborating with cross-functional teams to deliver measurable results. With a background in production, QA, and curriculum development, I translate marketing goals into AI-friendly content strategies and implement scalable processes, templates, and governance that boost efficiency and readability.…

Available to hire

I am an AI-focused digital marketing specialist and content operations professional who helps teams structure content for AI retrieval, search optimization, accessible design, and scalable digital systems. I specialize in entity-first content, metadata and taxonomy management, and AI-ready architecture across web, print, and multimedia platforms. I enjoy collaborating with cross-functional teams to deliver measurable results.

With a background in production, QA, and curriculum development, I translate marketing goals into AI-friendly content strategies and implement scalable processes, templates, and governance that boost efficiency and readability.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Instructor – Graphic Design Program & Instructional Designer at Alberta Paramount College
June 1, 2023 - Present
Designed and developed comprehensive Graphic Design curriculum from the ground up, including PowerPoint presentations, Google Classroom integration, and video content. Delivered adult education courses, adapted to diverse learning styles. Created instructional materials and assessments aligned with industry standards; mentored students on portfolio development, software proficiency, and career readiness.
Project Coordinator, Graphic Designer, SEO & AODA Specialist at CPA Canada – Financial Literacy
September 1, 2021 - March 31, 2023
Coordinated communications, web design, and graphic design projects for a national financial literacy program. Created AA++ compliant accessible training materials, e-newsletters, event collateral, and promotional assets per branding guidelines. Managed website and intranet content, and executed social media campaigns. Produced and edited podcasts and webinars, optimizing content for SEO. Collaborated cross-functionally to ensure consistent brand messaging.
Graphic Designer | SEO & Social Media Project Manager at Best Version Media Canada
July 1, 2020 - August 31, 2021
Developed B2B relationships with local businesses to secure community magazine advertising. Provided customer service and sales support, helping grow hyperlocal publication networks.
Graphic Designer | SEO & Social Media Project Manager at Great News Media
August 1, 2017 - January 31, 2020
Designed and produced layouts for 87 monthly community magazines, ensuring brand consistency and deadlines. Managed online content updates and executed targeted social media campaigns; created SEO-optimized content and branding materials for clients and internal projects.
Graphic Designer, Print Service Technician at Calgary Herald – Postmedia
October 1, 2000 - February 29, 2016
Managed prepress production for daily newspaper, including pagination and ad design. Designed and corrected advertisements for display in layouts. Prepared files for prepress production, ensuring quality control and deadline adherence. Collaborated with editorial and advertising teams to deliver polished final products. Maintained 99% on-time delivery over 15+ years.
Graphic Designer, Print Service Technician at Calgary Sun
October 1, 1997 - February 29, 2000
Designed and corrected advertisements for display in daily newspaper layouts. Collaborated with editorial and advertising teams to deliver polished final products. Maintained 99% on-time delivery over 15+ years.
Freelance Web Designer & AI Content Operations Specialist at Self-Employed / Freelance
January 1, 2012 - Present
Design and implement AI-optimized website layouts for clients, improving searchability and readability. Develop SEO/AEO content strategies with entity-first structures and conversational search optimization. Create reusable templates and content frameworks to reduce errors and improve efficiency. Manage metadata, page titles, and structured sections for AI answer retrieval. Deliver branding, landing pages, and conversion-focused digital assets across multiple industries.
AI Content Creator at Two Trees Studio
November 1, 2025 - February 28, 2026
Produce AI-assisted blogs, landing pages, and content updates using GPT and Gemini tools. Optimize WordPress content for search engines, AI answerability, and metadata best practices. Structure FAQ and HowTo content to improve retrieval for conversational AI queries. Conduct quality control and maintain consistent naming/versioning across AI-generated content revisions. Align content architecture with SEO, AEO, and client objectives; collaborate cross-functionally to ensure AI-readiness.
Presentation Design & Teacher at Alberta Paramount College
January 1, 2023 - January 1, 2026
Research and design content, curriculum, and instructional plans for graphic design program instructors. Teach graphic design principles, software, and production techniques to adult education students. Develop multimedia teaching resources and align lesson plans with accessibility requirements and best practices. Mentor instructors and students, and incorporate AI and digital tools into classroom instruction.
Project Coordinator | SEO & Accessibility Specialist at CPA Canada, Financial Literacy
January 1, 2021 - January 1, 2023
Coordinate digital content production, ensuring AODA/WCAG AA accessibility compliance across materials. Manage website and intranet updates, optimizing content for SEO and user engagement. Produce podcasts, webinars, and instructional videos for national program initiatives. Execute social media strategies and produce promotional materials for online and in-person events.
Publisher at Best Version Media Canada
January 1, 2020 - January 1, 2021
Develop B2B relationships with local businesses to increase advertising partnerships. Coordinate content creation, magazine layouts, and advertising placements for community-focused publications. Manage publication schedules and timelines; execute marketing campaigns promoting magazines and driving engagement with local business audiences. Oversee graphic and digital assets production while maintaining brand quality standards.
Graphic Designer | SEO & Social Media Project Manager at Great News Media, Calgary, AB
January 1, 2017 - January 1, 2020
Design and produce layouts for eighty-seven monthly community magazines; manage digital content updates and execute targeted social media campaigns. Develop SEO-optimized content, marketing collateral, and prepress materials. Collaborate with internal teams to ensure deadlines and brand guidelines are met; create visual branding solutions and maintain workflow documentation.
Graphic Designer | Print Service Technician at Calgary Herald – Postmedia
January 1, 2000 - January 1, 2016
Manage prepress production for daily newspapers, including pagination and ad layout adjustments. Prepare files for prepress and maintain strict deadlines; collaborate with editorial and advertising teams to deliver polished, print-ready publications. Oversee version control and preflight checks to minimize errors in high-volume production; implement workflow improvements for efficiency.

Education

Master's of AI Content Management (certificate) at International Digital Marketing Institute
March 1, 2023 - January 31, 2024
AI Training – CMS Content Management Systems Certificate at 1000x-AI
January 1, 2025 - August 31, 2025
Web Design Certificate at Digital Marketing Institute
September 1, 2021 - February 11, 2026
Social Media Marketing Certificate at SAIT
February 1, 2019 - March 31, 2023
AODA – WCAG Accessibility Training (AA Certification) at Government of Ontario
January 1, 2022 - July 31, 2022
Graphic Design/Desktop Publishing Certificate at Red River Community College
September 1, 1987 - June 30, 1988
Bachelor of Fine Arts at University of Manitoba
June 1, 1981 - June 30, 1983
Master’s in Content Management (Digital Marketing) at International Digital Marketing Institute
January 1, 2023 - December 31, 2024
Bachelor of Fine Arts at University of Manitoba
January 11, 2030 - April 1, 2026

Qualifications

Master's of AI Content Management (certificate)
March 1, 2023 - January 31, 2024
AI Training – CMS Content Management Systems Certificate
January 1, 2025 - August 31, 2025
Web Design Certificate
September 1, 2021 - February 11, 2026
Social Media Marketing Certificate
February 1, 2019 - March 31, 2023
AODA – WCAG Accessibility Training (AA Certification)
January 1, 2022 - July 31, 2022
Graphic Design/Desktop Publishing Certificate
September 1, 1987 - June 30, 1988
AI Training – CMS Content Management Systems1000x-AI
January 1, 2025 - April 1, 2026
AODA – WCAG Accessibility Training (AA Certification)
January 1, 2022 - April 1, 2026
Web Design & Social Media Marketing Certificates
January 11, 2030 - April 1, 2026
Graphic Design / Desktop Publishing Certificate
January 11, 2030 - April 1, 2026
Master’s in Content Management (Digital Marketing)
January 1, 2023 - December 31, 2024
Bachelor of Fine Arts
January 11, 2030 - April 1, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Government

Skills

Experience Level