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I am an experienced data analyst with over 7 years transforming business performance through statistical analysis and data visualisation. With a strong technical background and expertise in segmentation, AB testing, and predictive analytics, I have a proven track record of driving measurable growth and operational efficiency gains. I excel at automating data workflows, developing dashboards, and supporting cross-functional teams while clearly communicating learnings to stakeholders. My work consistently delivers profitable growth, cost savings, and improved customer experience across multiple sectors.…I am an experienced data analyst with over 7 years transforming business performance through statistical analysis and data visualisation. With a strong technical background and expertise in segmentation, AB testing, and predictive analytics, I have a proven track record of driving measurable growth and operational efficiency gains. I excel at automating data workflows, developing dashboards, and supporting cross-functional teams while clearly communicating learnings to stakeholders. My work consistently delivers profitable growth, cost savings, and improved customer experience across multiple sectors.

Rosemary Pickering

Data Analyst, Data Visualizer, Database Developer, +2

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I am an experienced data analyst with over 7 years transforming business performance through statistical analysis and data visualisation. With a strong technical background and expertise in segmentation, AB testing, and predictive analytics, I have a proven track record of driving measurable growth and operational efficiency gains. I excel at automating data workflows, developing dashboards, and supporting cross-functional teams while clearly communicating learnings to stakeholders. My work consistently delivers profitable growth, cost savings, and improved customer experience across multiple sectors.…I am an experienced data analyst with over 7 years transforming business performance through statistical analysis and data visualisation. With a strong technical background and expertise in segmentation, AB testing, and predictive analytics, I have a proven track record of driving measurable growth and operational efficiency gains. I excel at automating data workflows, developing dashboards, and supporting cross-functional teams while clearly communicating learnings to stakeholders. My work consistently delivers profitable growth, cost savings, and improved customer experience across multiple sectors.

Available to hire

I am an experienced data analyst with over 7 years transforming business performance through statistical analysis and data visualisation. With a strong technical background and expertise in segmentation, AB testing, and predictive analytics, I have a proven track record of driving measurable growth and operational efficiency gains.

I excel at automating data workflows, developing dashboards, and supporting cross-functional teams while clearly communicating learnings to stakeholders. My work consistently delivers profitable growth, cost savings, and improved customer experience across multiple sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Technology, Data and Operations Manager at THE DOM

May 31, 2025 - August 27, 2025

Analyzed customer journey data to identify conversion bottlenecks, implementing UX improvements that increased conversion rates by 12%. Launched a membership program using customer segmentation, increasing email acquisition from 15% to 60% and improving repeat purchases through AB tested campaigns and automated flows. Developed automated data workflows optimizing 90,000+ product records, saving $35,000 annually and replacing manual contractors. Maintained over 250 API integrations ensuring inventory accuracy of 99%+ and sub-2-day order fulfillment with real-time monitoring dashboards. Implemented customer service analytics dashboards with KPI tracking, speeding up ticket resolution by 30% and improving Trustpilot satisfaction scores from 1.7 to 3.4 stars.

Senior Business Analyst at MULBERRY

March 1, 2024 - August 27, 2025

Led Google Cloud Platform project implementation managing internal clients and external agencies simultaneously, reducing timeline from 1 year 6 months to 10 months. Prioritized project requests across sustainability, operations, finance, IT, and marketing teams while managing cross-functional communications to keep all stakeholders updated. Streamlined processes and integrated systems enabling the business to move faster and achieve BCorp status before competitors.

Sustainable Business Data and Analytics Lead at FARFETCH

March 1, 2023 - August 27, 2025

Grew revenue of sustainable products 3.4x faster than the business baseline by identifying stock expansion opportunities and improving product identification and data management. Conducted lifetime value and cohort analysis of resale customers, used to pitch the handbag resale service to brand partner CEOs (Harrods, Burberry, Prada, etc.). Managed website build of the handbag resale service, reducing friction in the website funnel and driving a +40% increase in revenue. Published customer analysis in Conscious Luxury Trends Report, increasing Farfetch’s brand authority and gaining positive press coverage from Vogue, Drapers and BoF.

Data Analyst at BURBERRY

January 31, 2020 - August 27, 2025

Built suite of dashboards to monitor daily e-commerce operations and trade. Ran AB testing program, developed UX best-practice guide, coordinated design, website and data teams, managed UAT and winner rollout, and updated senior leaders. Prioritized product roadmaps and technical pipeline using cost-benefit analysis.