Rosemary Barnes
With over 20 years of experience in PR and Marketing Communications, I specialize in crafting and executing innovative strategies that elevate brand visibility, engagement, and revenue growth.
About
With over 20 years of experience in PR and Marketing Communications, I specialize in crafting and executing innovative strategies that elevate brand visibility, engagement, and revenue growth. Leading cross-functional teams, I orchestrate impactful campaigns and initiatives that resonate deeply with our target audiences. My forte lies in cultivating robust media relations, securing press coverage, and adeptly managing crisis communications. Leveraging digital platforms and analytics, I optimize marketing performance and ROI, consistently delivering tangible results.
My journey has led me to excel in the crypto and blockchain sphere, where I’ve navigated the complexities of emerging technologies with finesse. Working within blockchain startups, I’ve honed my skills in adapting to the dynamic landscape of Web3, demonstrating a knack for driving success in this ever-evolving environment.
Areas of Expertise:
Strategic PR and Media Management, Content Development, Team Leadership, Brand Positioning, Personal Branding Development, Relationship Building, Data-Driven PR Strategies, Media Outreach, Community Engagement, Affiliate Marketing Strategy, Corporate Rebranding, Product and Solution Promotion, SEO Integration, Financial Writing and Analysis, Press Release Management, Brand Messaging Development, Event Planning and Execution
Industry Experience:
Crypto/Blockchain, Financial Services, Capital Markets.
- 12 years' experience
- Joined December 2024
Languages
- EnglishFluent
- Greek, ModernIntermediate
Industry experience
- Financial Services
- Software & Internet
- Professional Services
- Other
More experts in Limassol, Cyprus
Work experience· 16 roles
Led global PR efforts for a fintech technology provider, driving brand awareness, media visibility and reputation management across FX/CFD and proprietary trading sectors. Developed and executed PR strategies including media outreach, influencer relations, press releases, content creation, media monitoring and social listening, and participated in industry events to strengthen market positioning. Built and maintained relationships with top-tier financial publications, journalists and influencers, ensuring consistent coverage and thought leadership. Oversaw media specialists and PR agencies to ensure global reach and regional alignment. Managed corporate communications across owned media channels and handled crisis communications. Applied AI-driven tools for sentiment analysis and content ideation to optimise campaigns and deliver measurable results.
Led global PR efforts for Spotware’s fintech platform, cTrader and product lines across FX/CFD sectors. Developed and executed PR strategies, including media outreach, influencer relations, press releases, content creation, media monitoring, social listening and industry event participation to strengthen market positioning. Built relationships with top-tier financial publications, journalists and influencers to secure coverage and thought leadership. Oversaw global PR teams and agencies, managed corporate communications across owned channels and crisis communications; applied AI-driven tools for monitoring, sentiment analysis and content ideation to optimise campaigns.
Spearheaded media and content development across podcasts, webinars, press releases and educational series for a cryptocurrency payment gateway. Led a high-performing PR and media team, driving announcements and narratives, and facilitated prominent speaking opportunities for executives. Directed B2B and B2C initiatives and curated content for CoinPayments' media platform, including the company blog. Nurtured relationships with industry experts, partners and media outlets, and led corporate announcements, partnerships and events with data-driven measurement of impact. Served clients in iGaming, Forex and eCommerce with tailored media outreach and coverage monitoring.
Education
Certifications and awards
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