Available to hire
With over 20 years of experience in PR and Marketing Communications, I specialize in crafting and executing innovative strategies that elevate brand visibility, engagement, and revenue growth. Leading cross-functional teams, I orchestrate impactful campaigns and initiatives that resonate deeply with our target audiences. My forte lies in cultivating robust media relations, securing press coverage, and adeptly managing crisis communications. Leveraging digital platforms and analytics, I optimize marketing performance and ROI, consistently delivering tangible results.
My journey has led me to excel in the crypto and blockchain sphere, where I’ve navigated the complexities of emerging technologies with finesse. Working within blockchain startups, I’ve honed my skills in adapting to the dynamic landscape of Web3, demonstrating a knack for driving success in this ever-evolving environment.
Areas of Expertise:
Strategic PR and Media Management, Content Development, Team Leadership, Brand Positioning, Personal Branding Development, Relationship Building, Data-Driven PR Strategies, Media Outreach, Community Engagement, Affiliate Marketing Strategy, Corporate Rebranding, Product and Solution Promotion, SEO Integration, Financial Writing and Analysis, Press Release Management, Brand Messaging Development, Event Planning and Execution
Industry Experience:
Crypto/Blockchain, Financial Services, Capital Markets.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Greek, Modern
Intermediate
Work Experience
PR Manager at Spotware Systems
August 1, 2025 - September 22, 2025Led global PR efforts for Spotware’s fintech platform, cTrader and product lines across FX/CFD sectors. Developed and executed PR strategies, including media outreach, influencer relations, press releases, content creation, media monitoring, social listening and industry event participation to strengthen market positioning. Built relationships with top-tier financial publications, journalists and influencers to secure coverage and thought leadership. Oversaw global PR teams and agencies, managed corporate communications across owned channels and crisis communications; applied AI-driven tools for monitoring, sentiment analysis and content ideation to optimise campaigns.
Head of PR & Media at CoinPayments
April 1, 2024 - September 22, 2025Spearheaded media and content development across channels (podcasts, webinars, press releases, educational series) to drive launches and narratives for a cryptocurrency payments gateway. Led a high-performing PR and media team, overseeing daily operations and executing dynamic strategies to drive impactful announcements and narratives. Amplified brand visibility by formulating strategies and facilitating speaking opportunities for executives. Curated content for the media platform (media.coinpayments.net) and managed the company blog to engage audiences. Nurtured relationships with industry experts, strategic partners and media outlets; directed corporate announcements, partnerships and event participation using data-driven PR strategies to evaluate and enhance effectiveness. Catered to clients in iGaming, Forex and eCommerce sectors with tailored solutions and targeted media outreach.
Head of Marketing at DXOne (Cryptocurrency Exchange)
April 1, 2023 - September 22, 2025Crafted a robust digital PR and communications blueprint, optimizing brand visibility and fostering meaningful engagement within the fintech ecosystem. Created a tailored content marketing plan to drive brand resonance and thought leadership. Drove investor and community engagement through newsletters and an innovative affiliate marketing strategy to broaden reach. Built relationships with key fintech media outlets and influencers, amplifying brand messaging and garnering positive exposure. Identified strategic partners to strengthen business alliances and enhanced brand awareness and customer acquisition through well-planned campaigns. Conducted market and competitor research to deliver actionable insights and developed a corporate identity guide to maintain brand consistency across touchpoints.
Head of PR & Marketing Communications at B2Broker
February 1, 2022 - September 22, 2025Led the PR and marketing communications division for a prominent liquidity, technology and payment solutions provider within crypto and FX. Developed and executed comprehensive PR and communications strategies, including corporate PR planning, content creation, technical documentation, web and educational materials, interviews, pitch decks, speaker opportunities, newsletters, videos, expos and evaluation of award submissions. Administered corporate rebranding to enhance market positioning. Promoted a diverse portfolio of products and SaaS solutions (including B2BX Exchange, Crypto & CFD/Forex Liquidity, Crypto-Exchange, Crypto-Broker Turnkey, Crypto Payment Processing – B2BinPay, Traders Room, ICO/Investment Platforms and White Label solutions).
Head of PR & Marketing Communications at HYCM
May 1, 2018 - September 22, 2025Revolutionised online content and communication strategies for HYCM forex brokerage; leveraged the Henyep Group legacy to enhance brand resonance and market positioning. Led content strategies across web, email, advertising and social media; crafted press releases, interviews and award submissions; integrated SEO insights and digital marketing tools to optimise online visibility and engagement.
Financial Editor at Finance Magnates
January 1, 2017 - September 22, 2025Transformed complex financial topics into accessible, engaging articles for a prominent online trading knowledge hub, focusing on Forex, cryptocurrency and regulatory developments. Delivered comprehensive coverage of industry research, international events and financial analysis, ensuring content was informative and insightful for a diverse audience.
Marcoms Exec/Content Editor at Banc De Binary
May 1, 2015 - September 22, 2025Crafted comprehensive online marketing campaigns, encompassing content creation for blogs, social media, email campaigns and educational materials; executed strategic PR and promotional initiatives to enhance brand visibility and engagement.
Marketing Communications Consultant at Midas Touch Writers
September 1, 2013 - September 22, 2025Positioned Midas Touch Writers as a leading marketing and content creation service for Forex and Financial sectors; produced engaging news pieces, educational content, e-books and reviews; helped shape corporate messaging such as mission and vision statements, taglines and slogans; secured notable clients including Binary Best, BinaryOptions.com.au and Alpari.
PR Manager at Spotware Systems
August 1, 2025 - September 22, 2025Led global PR efforts for a fintech technology provider, driving brand awareness, media visibility and reputation management across FX/CFD and proprietary trading sectors. Developed and executed PR strategies including media outreach, influencer relations, press releases, content creation, media monitoring and social listening, and participated in industry events to strengthen market positioning. Built and maintained relationships with top-tier financial publications, journalists and influencers, ensuring consistent coverage and thought leadership. Oversaw media specialists and PR agencies to ensure global reach and regional alignment. Managed corporate communications across owned media channels and handled crisis communications. Applied AI-driven tools for sentiment analysis and content ideation to optimise campaigns and deliver measurable results.
Head of PR & Media at CoinPayments
April 1, 2024 - September 22, 2025Spearheaded media and content development across podcasts, webinars, press releases and educational series for a cryptocurrency payment gateway. Led a high-performing PR and media team, driving announcements and narratives, and facilitated prominent speaking opportunities for executives. Directed B2B and B2C initiatives and curated content for CoinPayments' media platform, including the company blog. Nurtured relationships with industry experts, partners and media outlets, and led corporate announcements, partnerships and events with data-driven measurement of impact. Served clients in iGaming, Forex and eCommerce with tailored media outreach and coverage monitoring.
Head of Marketing at DXOne (Cryptocurrency Exchange)
April 1, 2023 - September 22, 2025Crafted a robust digital PR and communications blueprint to optimise brand visibility within the fintech ecosystem. Developed a tailored content marketing plan to drive thought leadership, investor and community engagement via newsletters, and launched an innovative affiliate marketing strategy to broaden reach. Built relationships with key fintech media outlets and influencers to enhance brand messaging and identify strategic partners. Heightened brand awareness and customer acquisition through impactful campaigns and a corporate identity guide to maintain brand consistency across touchpoints.
Head of PR & Marketing Communications at B2Broker
February 1, 2022 - September 22, 2025Led PR and marketing communications for a liquidity, technology and payment solutions provider in crypto and FX. Developed and executed corporate PR, content creation, technical documentation, web and educational materials, interviews, pitch decks, presentations, speaker opportunities, newsletters, videos, expos and award submissions. Administered corporate rebranding and promoted a diverse portfolio of products and SaaS solutions (B2BX Exchange, Crypto-Exchange, Crypto-Broker Turnkey, B2BinPay, Traders Room, ICO and Investment Platforms). Promoted brand through multi-channel communications and events, and implemented data-driven PR strategies to evaluate effectiveness.
Head of PR & Marketing Communications at HYCM
May 1, 2018 - September 22, 2025Revolutionised online content and communication strategies for a premier forex broker, leveraging a 40-year Henyep Group legacy to enhance brand resonance and market positioning. Led comprehensive content strategies across web, email, advertising and social platforms, produced impactful press releases and interviews, and integrated SEO insights and digital marketing tools to optimise visibility and engagement.
Financial Editor at Finance Magnates
January 1, 2017 - September 22, 2025Transformed complex financial topics into accessible, engaging articles for a prominent multi-asset online trading knowledge hub, focusing on Forex, cryptocurrency and regulatory developments. Delivered comprehensive coverage of industry research, international events and financial analysis to inform a diverse audience.
Marcoms Exec/Content Editor at Banc De Binary
May 1, 2015 - September 22, 2025Crafted online marketing campaigns, including content creation such as articles and reports for blogs, social media, email campaigns and educational materials. Executed strategic PR and promotional initiatives to boost brand visibility and engagement.
Marketing Communications Consultant at Midas Touch Writers
September 1, 2013 - September 22, 2025Positioned Midas Touch Writers as a leading marketing and content service for Forex and Financial sectors, delivering compelling copy across websites, blogs and social media. Shaped corporate messaging, including mission and vision statements, taglines and slogans, and secured notable clients such as Binary Best, BinaryOptions.com.au and Alpari.
Education
BA (Hons), Business Studies & Marketing at Middlesex University
January 11, 2030 - September 22, 2025BA (Hons), Business Studies & Marketing at Middlesex University
January 11, 2030 - September 22, 2025Qualifications
Introduction to Large Language Models (Coursera)
January 11, 2030 - September 22, 2025Introduction to Generative AI and Responsible AI (Coursera)
January 11, 2030 - September 22, 2025Industry Experience
Financial Services, Software & Internet, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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