Rosie Harlow

Freelance, project-based womenswear design support across concept, collection development, and product design, helping translate creative direction into commercially viable product outcomes.

Led Light Wovens across multiple product types including dresses, tops/blouses, skirts, tailoring, and lightweight jackets. Developed core and regional collections for Americas, LATAM, Asia & India; designed key projects such as the Ramadan campaign and Southern Hemisphere special collections. Managed the full collection process from concept and visual direction through product development, fittings, and final execution, supported by market research and regional competitor analysis. Travelled to São Paulo, Mexico City, and China for trend and inspiration gathering.

Led the Global Blouse design team within H&M’s largest womenswear department. Created trend-led, customer- and selling-insight-informed collections with clear visual and product direction, presenting assortments to management throughout development. Collaborated closely with Product Managers, Developers, Pattern Makers, and suppliers from concept through final product, and supported/developed junior designers.