I've spent over 20 years as a motion and graphic designer, working across every touchpoint of creative for big-name brands — in-house at Compare the Market, on-site at The FA during the World Cup campaign, leading the studio at Table 19, and for the years since as a freelancer covering campaign creative, social content, video, motion graphics, print and digital design for a varied range of clients. That background — briefs through to final delivery, tight deadlines, high-volume performance-focused content — is exactly what's shaped how I've built out AI into my workflow over the past year, rather than treating it as a separate skill. I now build AI-led production systems that turn a brand's existing photography (or environment) into fully finished, platform-ready video campaigns — without the cost or logistics of a traditional shoot. That's running a few ways right now: → An AI-led production contract with three fashion brands, focused on elevating output, cutting cost and increasing speed to market. → Branding, video and AI-built environmental social content for Sfarzo Interiors — turning their spaces into campaign-ready social video. → RA Creative, my studio applying the same system to other industries — most recently a beauty clinic client, turning their own clinic photography into a full social campaign (8 finished videos from 2 concepts, 2 copy variants and 2 aspect ratios). The process: AI enhancement → AI visual expansion → AI motion → manual editing, motion design and sound → colour grade and finish. The output looks and feels photographed and filmed — the AI stays invisible. Core skills: motion design, campaign creative, social content, video edit, art direction — and AI-led production at scale, from Photoshop, Illustrator and After Effects through to AI image/video tools. Open to conversations with brands who have strong existing assets or spaces and want a faster, leaner route to premium video content…I've spent over 20 years as a motion and graphic designer, working across every touchpoint of creative for big-name brands — in-house at Compare the Market, on-site at The FA during the World Cup campaign, leading the studio at Table 19, and for the years since as a freelancer covering campaign creative, social content, video, motion graphics, print and digital design for a varied range of clients. That background — briefs through to final delivery, tight deadlines, high-volume performance-focused content — is exactly what's shaped how I've built out AI into my workflow over the past year, rather than treating it as a separate skill. I now build AI-led production systems that turn a brand's existing photography (or environment) into fully finished, platform-ready video campaigns — without the cost or logistics of a traditional shoot. That's running a few ways right now: → An AI-led production contract with three fashion brands, focused on elevating output, cutting cost and increasing speed to market. → Branding, video and AI-built environmental social content for Sfarzo Interiors — turning their spaces into campaign-ready social video. → RA Creative, my studio applying the same system to other industries — most recently a beauty clinic client, turning their own clinic photography into a full social campaign (8 finished videos from 2 concepts, 2 copy variants and 2 aspect ratios). The process: AI enhancement → AI visual expansion → AI motion → manual editing, motion design and sound → colour grade and finish. The output looks and feels photographed and filmed — the AI stays invisible. Core skills: motion design, campaign creative, social content, video edit, art direction — and AI-led production at scale, from Photoshop, Illustrator and After Effects through to AI image/video tools. Open to conversations with brands who have strong existing assets or spaces and want a faster, leaner route to premium video contentWWWW…