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Hi, I’m Ross. I am dedicated to continuous professional development, I bring unwavering commitment and confidence to deliver outstanding work. I am highly innovative and results-oriented brand strategist, with 5 years of experience in developing and executing impactful brand strategies that drive measurable business growth. I have a proven ability to leverage data-driven insights and creative problem-solving to enhance brand equity, increase market share, and establish new revenue streams for diverse clients. Additionally, I am adept at transforming complex visions into reality through strategic planning, cross-functional collaboration, and a keen focus on impact-driven (and quantifiable) outcomes. I contributed to the successful implementation of multiple strategies for some of Africa's biggest brands. I collaborate with SMEs and creative teams, align strategic vision with execution, maintain brand integrity, and present insights and recommendations to senior management. I manage full project lifecycles, ensure on-time delivery, and monitor brand performance metrics to optimize ROI.…Hi, I’m Ross. I am dedicated to continuous professional development, I bring unwavering commitment and confidence to deliver outstanding work. I am highly innovative and results-oriented brand strategist, with 5 years of experience in developing and executing impactful brand strategies that drive measurable business growth. I have a proven ability to leverage data-driven insights and creative problem-solving to enhance brand equity, increase market share, and establish new revenue streams for diverse clients. Additionally, I am adept at transforming complex visions into reality through strategic planning, cross-functional collaboration, and a keen focus on impact-driven (and quantifiable) outcomes. I contributed to the successful implementation of multiple strategies for some of Africa's biggest brands. I collaborate with SMEs and creative teams, align strategic vision with execution, maintain brand integrity, and present insights and recommendations to senior management. I manage full project lifecycles, ensure on-time delivery, and monitor brand performance metrics to optimize ROI.

Ross Merckel

Brand Strategist, Creative Director, Brand Designer, +2

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Hi, I’m Ross. I am dedicated to continuous professional development, I bring unwavering commitment and confidence to deliver outstanding work. I am highly innovative and results-oriented brand strategist, with 5 years of experience in developing and executing impactful brand strategies that drive measurable business growth. I have a proven ability to leverage data-driven insights and creative problem-solving to enhance brand equity, increase market share, and establish new revenue streams for diverse clients. Additionally, I am adept at transforming complex visions into reality through strategic planning, cross-functional collaboration, and a keen focus on impact-driven (and quantifiable) outcomes. I contributed to the successful implementation of multiple strategies for some of Africa's biggest brands. I collaborate with SMEs and creative teams, align strategic vision with execution, maintain brand integrity, and present insights and recommendations to senior management. I manage full project lifecycles, ensure on-time delivery, and monitor brand performance metrics to optimize ROI.…Hi, I’m Ross. I am dedicated to continuous professional development, I bring unwavering commitment and confidence to deliver outstanding work. I am highly innovative and results-oriented brand strategist, with 5 years of experience in developing and executing impactful brand strategies that drive measurable business growth. I have a proven ability to leverage data-driven insights and creative problem-solving to enhance brand equity, increase market share, and establish new revenue streams for diverse clients. Additionally, I am adept at transforming complex visions into reality through strategic planning, cross-functional collaboration, and a keen focus on impact-driven (and quantifiable) outcomes. I contributed to the successful implementation of multiple strategies for some of Africa's biggest brands. I collaborate with SMEs and creative teams, align strategic vision with execution, maintain brand integrity, and present insights and recommendations to senior management. I manage full project lifecycles, ensure on-time delivery, and monitor brand performance metrics to optimize ROI.

Available to hire

Hi, I’m Ross. I am dedicated to continuous professional development, I bring unwavering commitment and confidence to deliver outstanding work. I am highly innovative and results-oriented brand strategist, with 5 years of experience in developing and executing impactful brand strategies that drive measurable business growth. I have a proven ability to leverage data-driven insights and creative problem-solving to enhance brand equity, increase market share, and establish new revenue streams for diverse clients. Additionally, I am adept at transforming complex visions into reality through strategic planning, cross-functional collaboration, and a keen focus on impact-driven (and quantifiable) outcomes.

I contributed to the successful implementation of multiple strategies for some of Africa’s biggest brands. I collaborate with SMEs and creative teams, align strategic vision with execution, maintain brand integrity, and present insights and recommendations to senior management. I manage full project lifecycles, ensure on-time delivery, and monitor brand performance metrics to optimize ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Afrikaans

Advanced

Work Experience

Brand Strategist at Design Bridge and Partners (Ogilvy)

January 1, 2022 - Present

Lead brand strategy for clients, developing brand identity, architecture, and storytelling; drive cross-functional collaboration; translate client objectives into actionable strategic plans; conduct primary and secondary research; derive data-driven insights to inform creative direction; develop compelling brand narratives; guide messaging and design decisions across campaigns; monitor brand equity and ROI metrics; manage full project lifecycle and ensure timely delivery; build strong client relationships and secure buy-in from senior stakeholders.

Junior Brand Strategist at Freelancing

January 1, 2021 - January 1, 2022

Delivered targeted brand strategy and identity solutions for SMEs and NPO clients; conducted market research; supported the rebranding of the South African Springbok Women’s Team; drafted messaging and collateral concepts; collaborated with creative teams to ensure alignment with client objectives; pro-actively contributed to new brand elements and storytelling; managed project tasks and timelines.