Senior Visual & Brand Designer and Art Director with 20 years of experience building end-to-end brand identity systems, digital product experiences, and hardware design concepts—from strategy to high-end execution. I bridge analytical brand positioning with Swiss-grid typography, 3D modeling, motion/video production, and conversion-focused UI/UX.…

Vlad Moreau

Senior Visual & Brand Designer and Art Director with 20 years of experience building end-to-end brand identity systems, digital product experiences, and hardware design concepts—from strategy to high-end execution. I bridge analytical brand positioning with Swiss-grid typography, 3D modeling, motion/video production, and conversion-focused UI/UX.…

Available to hire

Senior Visual & Brand Designer and Art Director with 20 years of experience building end-to-end brand identity systems, digital product experiences, and hardware design concepts—from strategy to high-end execution. I bridge analytical brand positioning with Swiss-grid typography, 3D modeling, motion/video production, and conversion-focused UI/UX.

See more

Skills

Experience Level

Language

English
Advanced
Spanish; Castilian
Advanced
Ukrainian
Fluent
Russian
Fluent

Work Experience

Senior Visual & Brand Design Consultant at Self-Employed / Freelance
January 1, 2023 - Present
Direct end-to-end visual branding, creative direction, and digital product strategies for international B2B and B2C clients. Architect complex identity systems and custom web solutions for specialized industries, create product brand concepts, scalable design systems, packaging, and vector illustration assets. Conduct UX research, competitor benchmarking, and user path analysis to streamline B2B configuration flows and improve checkout friction.
Product & Visual Designer at Advisor SCADA
January 1, 2022 - January 1, 2023
Led visual identity strategy, web platform, and UI/UX design framework for an industrial SCADA platform. Modeled 3D hardware equipment housings for production readiness and integrated physical light indicators into the visual brand language. Designed responsive web/mobile telemetry dashboards to simplify complex data visualization, and developed a corporate product website recognized with an Awwwards nomination and feature.
Lead Brand & UI Designer at Xpeer SL
January 1, 2021 - January 1, 2022
Owned global corporate rebranding and visual identity overhaul for a medical education SaaS platform compliant with healthcare regulations. Updated mobile and web app UI/UX framework and onboarding flows to increase engagement and retention. Built an internal motion design and video editing pipeline producing tier-1 multimedia assets for global enterprise clients including Johnson & Johnson.
Lead Brand & Graphic Designer at Somos Digital Agency
January 1, 2019 - January 1, 2021
Created and launched more than a dozen commercial brands across Europe, managing naming, logotypes, and complete brand guidelines. Provided ongoing design and marketing infrastructure support for global brands including Toyota and industrial clients such as DuPont. Designed conversion-focused web layouts and bespoke typography to improve B2B/B2C conversion rates via strong visual hierarchy.
Art Director & Lead Designer at IS Agency
January 1, 2013 - January 1, 2016
Managed and scaled the internal design team, leading creative direction, quality control, and cross-functional alignment. Directed high-ticket visual strategies and spatial graphics for luxury fragrance brands (Dior, Givenchy, Carolina Herrera) and automotive brands (Mercedes-Benz). Led spatial branding and full design overhaul for duty-free retail zones during Terminal D launch at Boryspil International Airport.
Senior Graphic Designer at Voronin Fashion Concern
January 1, 2011 - January 1, 2012
Worked within the core marketing division of a leading Ukrainian luxury fashion house, collaborating with the founder on market entry strategies for new clothing lines. Managed end-to-end production for high-end lookbooks and catalog layouts, directing editorial photo shoots and ensuring pre-press standards.
Commercial Designer & Pre-Press Specialist at Vizinform / Ad Agencies
January 1, 2005 - January 1, 2011
Specialized in professional typography and offset/digital pre-press optimization, large-format vector diagnostics, and conversion-focused web assets. Delivered production-ready artwork and marketing materials with strong quality control for print and digital channels.

Education

Master's Degree in Graphic Design & Fine Arts at Taras Shevchenko National University (Luhansk)
January 1, 2001 - January 1, 2006

Qualifications

Advanced Certification: Web Design & UI/UX Frameworks
January 1, 2023 - August 26, 2026
Professional Training: Digital Marketing, Mobile Marketing, SEO & Web Analytics (Professional Training Center "Carpe Diem")
January 1, 2020 - August 26, 2026

Industry Experience

Software & Internet, Healthcare, Manufacturing, Computers & Electronics, Professional Services, Media & Entertainment, Education, Retail

Skills

Experience Level