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I’m Rosy Bailey, a multi-disciplinary senior designer with nearly 15 years’ experience across fashion, beauty and lifestyle. I create bold, brand-led creative from initial concept through to full campaign rollout, shaping everything from digital and social content to paid media, packaging, POS and print. I’m particularly at home leading integrated work that balances creative thinking with commercial awareness—whether that’s developing seasonal campaign concepts, delivering high-impact organic and paid social, or ensuring brand consistency across many customer touchpoints. I’ve worked across in-house and agency environments, leading teams and managing fast-turnaround briefs while maintaining strong visual craft and production-ready artwork.…I’m Rosy Bailey, a multi-disciplinary senior designer with nearly 15 years’ experience across fashion, beauty and lifestyle. I create bold, brand-led creative from initial concept through to full campaign rollout, shaping everything from digital and social content to paid media, packaging, POS and print. I’m particularly at home leading integrated work that balances creative thinking with commercial awareness—whether that’s developing seasonal campaign concepts, delivering high-impact organic and paid social, or ensuring brand consistency across many customer touchpoints. I’ve worked across in-house and agency environments, leading teams and managing fast-turnaround briefs while maintaining strong visual craft and production-ready artwork.

Rosy Bailey

Graphic Designer, Designer, Brand Designer, +1

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I’m Rosy Bailey, a multi-disciplinary senior designer with nearly 15 years’ experience across fashion, beauty and lifestyle. I create bold, brand-led creative from initial concept through to full campaign rollout, shaping everything from digital and social content to paid media, packaging, POS and print. I’m particularly at home leading integrated work that balances creative thinking with commercial awareness—whether that’s developing seasonal campaign concepts, delivering high-impact organic and paid social, or ensuring brand consistency across many customer touchpoints. I’ve worked across in-house and agency environments, leading teams and managing fast-turnaround briefs while maintaining strong visual craft and production-ready artwork.…I’m Rosy Bailey, a multi-disciplinary senior designer with nearly 15 years’ experience across fashion, beauty and lifestyle. I create bold, brand-led creative from initial concept through to full campaign rollout, shaping everything from digital and social content to paid media, packaging, POS and print. I’m particularly at home leading integrated work that balances creative thinking with commercial awareness—whether that’s developing seasonal campaign concepts, delivering high-impact organic and paid social, or ensuring brand consistency across many customer touchpoints. I’ve worked across in-house and agency environments, leading teams and managing fast-turnaround briefs while maintaining strong visual craft and production-ready artwork.

Available to hire

I’m Rosy Bailey, a multi-disciplinary senior designer with nearly 15 years’ experience across fashion, beauty and lifestyle. I create bold, brand-led creative from initial concept through to full campaign rollout, shaping everything from digital and social content to paid media, packaging, POS and print.

I’m particularly at home leading integrated work that balances creative thinking with commercial awareness—whether that’s developing seasonal campaign concepts, delivering high-impact organic and paid social, or ensuring brand consistency across many customer touchpoints. I’ve worked across in-house and agency environments, leading teams and managing fast-turnaround briefs while maintaining strong visual craft and production-ready artwork.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Integrated Designer at Freelance / Agency

July 1, 2024 - July 1, 2026

Creative concepting and integrated campaign delivery across digital, social, paid media, email, web and retail touchpoints. Produces organic and paid social content design and supports email marketing and digital advertising. Develops product imagery, packaging, POS and print artwork, taking ideas through to artwork-ready production.

Graphic Designer at Sarah Chapman

July 1, 2024 - July 1, 2026

Creative concepting for seasonal, promotional and sales campaigns. Managed campaign rollouts across social, paid social, email, web, digital screens and POS. Created organic and paid social content design, supported email marketing and digital advertising, and delivered product imagery, packaging, POS and print artwork.

Senior Integrated Designer at Freelance

July 1, 2024 - July 1, 2026

Creative concepting, design and delivery for seasonal, promotional and sales campaigns across digital and retail touchpoints. Production and rollout of organic and paid social creative, email marketing and digital advertising, plus product imagery, packaging, POS and print artwork. Skilled at adapting and delivering fast-moving creative requirements while maintaining brand consistency across multiple formats.

Graphic Designer at BoohooMan

March 1, 2024 - June 1, 2024

Developed and rolled out campaigns across social and email, producing organic and paid social creative. Adapted master creative across formats and placements while keeping high-impact campaign work consistent with brand requirements. Supported email marketing and digital advertising delivery and maintained cohesive visual standards across channels.

Graphic Designer at Cult LDN Agency

December 1, 2023 - March 1, 2024

Multi-brand creative for social and digital channels across clients including Sally Hansen, ELEMIS, Frasers, Revolution Beauty and others. Produced packaging, POS and print artwork from concept through to production, including product image compositing, manipulation and retouching. Delivered fast-paced creative briefs across multiple client accounts and adapted campaign work across different placements and formats.

Senior Integrated Designer (Lead Designer) at Lipsy London

March 1, 2019 - December 31, 2023

Promoted from Senior Designer to Lead Designer, leading a team of up to five designers and freelancers across integrated brand and commercial campaigns. Oversaw creative from concept through to rollout across digital, social, print and retail, ensuring consistency across every customer touchpoint. Led creative delivery and mentored the team, and designed email, homepage, social and digital assets, including large-format/window and POS work. Produced style packs, final artwork and brand-consistent campaigns.

Senior Integrated Designer / Lead Designer at Lipsy London

March 1, 2019 - December 1, 2023

Led integrated brand and commercial campaigns across digital, social, print and retail, managing a team of up to five designers and freelancers. Oversaw end-to-end creative from concept through to rollout with a focus on consistent and engaging brand experiences across touchpoints. Designed email, homepage, social and digital creative, delivered large-format, window and POS design, and created style packs and final artwork to maintain brand consistency.

Graphic Designer at B. The Communications Agency

February 1, 2019 - May 1, 2019

Created social, digital and marketing design for beauty, fashion and lifestyle clients, translating brand identities into campaign artwork and adaptations across placements and formats. Supported rapid turnarounds and worked across multiple brand styles, including campaigns for QUAY, Bondi Sands and others.

Graphic Designer at TK Maxx

November 1, 2018 - February 1, 2019

Digital Designer at The White Company

October 1, 2018 - November 1, 2018

Graphic Designer at McArthurGlen

September 1, 2018 - October 1, 2018

Artworker at Radley

August 1, 2018 - October 1, 2018

Senior Digital Designer at New Look

April 1, 2017 - July 1, 2018

Managed and mentored a team of junior designers while delivering day-to-day digital creative across seasonal launches, campaigns and BAU activity. Partnered with trade, UX/UI, content and development teams to deliver engaging customer experiences on key digital touchpoints. Created responsive homepages and email campaigns and translated retail campaigns into digital formats.

Senior Graphic Designer at Little Mistress Group

September 1, 2014 - April 1, 2017

Developed brand identities and visual direction across the Little Mistress Group portfolio, including Little Mistress, Paper Dolls and Girls on Film. Delivered cohesive creative across digital, social, print, packaging and retail, working with marketing and e-commerce teams on seasonal campaigns and product launches. Produced email, homepage and social/digital design plus packaging, POS and seasonal collateral with integrated delivery across channels.

Menswear Designer at Collective Apparel

July 1, 2012 - December 1, 2013

Designed commercial menswear collections for ASOS, Burton and Topman, handling the process from trend research and concept through to final production. Worked closely with buyers, clients and factories to deliver commercially relevant ranges within cost, quality and production constraints, creating CADs/graphics/print designs and supporting concept-to-production collaboration.