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I am a growth-focused digital marketing strategist based in Bengaluru, India, with a track record of managing multi-million-dollar ad spend across Google, Meta, TikTok, and Pinterest. I leverage AI-driven experimentation, media mix modeling, and full-funnel optimization to drive CAC, ROAS, and impression-share improvements for enterprise clients. I thrive on turning data into actionable growth strategies and scalable onboarding roadmaps, and I’m known for my collaborative, detail-oriented approach. As a data-driven communicator and cross-functional collaborator, I’ve led multi-team delivery, driven client success and retention, and earned recognition for performance and operational excellence. I’m passionate about turning insights into scalable growth—delivering structured growth roadmaps, rigorous experimentation, and measurable impact for clients and teams alike.…I am a growth-focused digital marketing strategist based in Bengaluru, India, with a track record of managing multi-million-dollar ad spend across Google, Meta, TikTok, and Pinterest. I leverage AI-driven experimentation, media mix modeling, and full-funnel optimization to drive CAC, ROAS, and impression-share improvements for enterprise clients. I thrive on turning data into actionable growth strategies and scalable onboarding roadmaps, and I’m known for my collaborative, detail-oriented approach. As a data-driven communicator and cross-functional collaborator, I’ve led multi-team delivery, driven client success and retention, and earned recognition for performance and operational excellence. I’m passionate about turning insights into scalable growth—delivering structured growth roadmaps, rigorous experimentation, and measurable impact for clients and teams alike.

Rouhith Ganesan

Digital Marketer, Marketing Strategist, Growth Marketer, +4

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I am a growth-focused digital marketing strategist based in Bengaluru, India, with a track record of managing multi-million-dollar ad spend across Google, Meta, TikTok, and Pinterest. I leverage AI-driven experimentation, media mix modeling, and full-funnel optimization to drive CAC, ROAS, and impression-share improvements for enterprise clients. I thrive on turning data into actionable growth strategies and scalable onboarding roadmaps, and I’m known for my collaborative, detail-oriented approach. As a data-driven communicator and cross-functional collaborator, I’ve led multi-team delivery, driven client success and retention, and earned recognition for performance and operational excellence. I’m passionate about turning insights into scalable growth—delivering structured growth roadmaps, rigorous experimentation, and measurable impact for clients and teams alike.…I am a growth-focused digital marketing strategist based in Bengaluru, India, with a track record of managing multi-million-dollar ad spend across Google, Meta, TikTok, and Pinterest. I leverage AI-driven experimentation, media mix modeling, and full-funnel optimization to drive CAC, ROAS, and impression-share improvements for enterprise clients. I thrive on turning data into actionable growth strategies and scalable onboarding roadmaps, and I’m known for my collaborative, detail-oriented approach. As a data-driven communicator and cross-functional collaborator, I’ve led multi-team delivery, driven client success and retention, and earned recognition for performance and operational excellence. I’m passionate about turning insights into scalable growth—delivering structured growth roadmaps, rigorous experimentation, and measurable impact for clients and teams alike.

Available to hire

I am a growth-focused digital marketing strategist based in Bengaluru, India, with a track record of managing multi-million-dollar ad spend across Google, Meta, TikTok, and Pinterest. I leverage AI-driven experimentation, media mix modeling, and full-funnel optimization to drive CAC, ROAS, and impression-share improvements for enterprise clients. I thrive on turning data into actionable growth strategies and scalable onboarding roadmaps, and I’m known for my collaborative, detail-oriented approach.

As a data-driven communicator and cross-functional collaborator, I’ve led multi-team delivery, driven client success and retention, and earned recognition for performance and operational excellence. I’m passionate about turning insights into scalable growth—delivering structured growth roadmaps, rigorous experimentation, and measurable impact for clients and teams alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Client Solutions Strategist at Pixis AI

July 1, 2024 - Present

Managed and scaled $6M+ in monthly ad spend across enterprise e-commerce and retail clients on Google, Meta, TikTok, and Pinterest, utilizing AI solutions to optimize CAC, ROAS, and Impression Share. Accelerated core performance KPIs by 78% by integrating customized AI agents to execute targeted customer profiling, automated bid management, and feed data optimization. Directed cross-functional delivery across 6 teams and 10+ projects, taking ownership of account health, QBRs, and strategic alignment to drive enterprise client retention. Owned end-to-end enterprise onboarding, deploying structured growth roadmaps, performance benchmarks, and rigorous experimentation frameworks that accelerated client scaling. Optimized & tested AI tool memory & prompt library, eliminating analytical bottlenecks and context setting for AI adoption across key accounts.

Management Trainee – Associate Engagement Manager at iQuanti India Pvt Ltd.

May 1, 2022 - June 1, 2024

Exceeded enterprise digital performance targets by 140% by architecting and executing high-efficiency media mix models across digital channels. Drove a 29% lift in funnel conversion volume by executing landing page and lead-form optimizations grounded in behavioral analysis, AHA-moment mapping, and page speed enhancements. Cut down Cost Per Acquisition (CPA) and CPC by 50% for SME & Enterprise accounts through aggressive campaign restructuring, precise geo-targeting, and symmetric messaging across Search, Display, and PMax. Leveraged Meta and Google (YouTube) Power Lift Studies to analyze creative and audience efficacy, translating data into actionable tactics that improved brand perception and acquisition metrics.