Rowan Gjersvold

Directed and executed high-quality food photography shoots for Instagram, spotlighting vibrant Malaysian cuisine using natural lighting, stylized plating, and moody textures to reflect Makan’s modern Southeast Asian identity. Increased engagement by 60% in six months by capturing visually compelling images aligned with Makan’s brand voice and visual storytelling. Built and maintained a cohesive Instagram grid with tight, detail-focused shots and flat-lay compositions inspired by editorial-style food photography.

Managed daily operations of the photography lab facility, instructing 50+ students on equipment usage and chemical safety protocols, resulting in an optimal workspace which increased student productivity. Demonstrated camera operation and technical techniques to streamline the creative process for students. Maintained inventory of chemicals and supplies, budgeting quarterly and reducing overall operational costs by 11.5%. Taught proper organization, preservation, and cataloging of film negatives for easy retrieval and long-term conservation.

Collaborated with various departments and managers to implement process improvements that enhanced organizational performance by streamlining operations, resulting in a 27% increase in overall efficiency. Resolved customer-specific complaints and questions professionally, leading to 93% fan satisfaction ratings while upholding company values. Managed a team of temporary and seasonal workers, providing comprehensive training and support to maintain high service standards and ensure smooth game day operations.