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I am a partnership builder and brand strategist with over 8 years of experience across social media, integrated marketing and public relations, spanning B2B, financial services, non-profit and SaaS. I secure stakeholder buy-in, manage partner relationships, and deliver campaigns and content that drive measurable value. I lead with empathy, emotional intelligence and clarity across external and internal stakeholders. I thrive managing competing priorities in fast-paced environments, delivering work with precision, pace, and consistency, while continuously learning and adapting to build work that creates lasting institutional value. I am fluent in English and Spanish.…I am a partnership builder and brand strategist with over 8 years of experience across social media, integrated marketing and public relations, spanning B2B, financial services, non-profit and SaaS. I secure stakeholder buy-in, manage partner relationships, and deliver campaigns and content that drive measurable value. I lead with empathy, emotional intelligence and clarity across external and internal stakeholders. I thrive managing competing priorities in fast-paced environments, delivering work with precision, pace, and consistency, while continuously learning and adapting to build work that creates lasting institutional value. I am fluent in English and Spanish.

ROXANA LARRONDO

Social Media Freelancer, Social Media Manager, UGC Creator, +6

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I am a partnership builder and brand strategist with over 8 years of experience across social media, integrated marketing and public relations, spanning B2B, financial services, non-profit and SaaS. I secure stakeholder buy-in, manage partner relationships, and deliver campaigns and content that drive measurable value. I lead with empathy, emotional intelligence and clarity across external and internal stakeholders. I thrive managing competing priorities in fast-paced environments, delivering work with precision, pace, and consistency, while continuously learning and adapting to build work that creates lasting institutional value. I am fluent in English and Spanish.…I am a partnership builder and brand strategist with over 8 years of experience across social media, integrated marketing and public relations, spanning B2B, financial services, non-profit and SaaS. I secure stakeholder buy-in, manage partner relationships, and deliver campaigns and content that drive measurable value. I lead with empathy, emotional intelligence and clarity across external and internal stakeholders. I thrive managing competing priorities in fast-paced environments, delivering work with precision, pace, and consistency, while continuously learning and adapting to build work that creates lasting institutional value. I am fluent in English and Spanish.

Available to hire

I am a partnership builder and brand strategist with over 8 years of experience across social media, integrated marketing and public relations, spanning B2B, financial services, non-profit and SaaS. I secure stakeholder buy-in, manage partner relationships, and deliver campaigns and content that drive measurable value. I lead with empathy, emotional intelligence and clarity across external and internal stakeholders.

I thrive managing competing priorities in fast-paced environments, delivering work with precision, pace, and consistency, while continuously learning and adapting to build work that creates lasting institutional value. I am fluent in English and Spanish.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Social Media Specialist at Futurpreneur

January 1, 2022 - January 1, 2026

Overseeing all social channels nationwide and ad campaigns to drive brand awareness, ensure consistent brand representation, and drive lead conversions across Canada. Developed go-to-market strategies and partner-facing content for national launches, translating organizational value propositions into multi-channel content across blog, social, and video formats. Led and co-managed the Shades of Success integrated earned media and influencer campaign for the Black Entrepreneur Startup Program (BESP), generating +653K earned media impressions and a high engagement rate within an $11.8K budget. Implemented a content distribution strategy that grew Instagram by 195% and LinkedIn by 110%, and contributed to quarterly ISED reporting.

Social Media Executive & English Translator at Gravity Global

January 1, 2018 - January 1, 2024

Provided marketing communications across channels and led social marketing campaigns for B2B clients to increase brand awareness and engagement. Managed cohesive brand management, social media campaign management, public relations and market analysis. Planned and executed social growth strategies, expanded Alto-Shaam’s brand reach into Spanish-speaking markets by localizing brand messaging and editorial content.

Social Media Strategist at Adfuel Media Inc.

January 1, 2019 - January 1, 2020

Planned, devised and implemented social media strategies based on client needs and market trends. Liaised with cross-functional teams to ensure alignment with brand messaging. Analyzed campaign performance (engagement, CTR) and delivered monthly reporting to stakeholders, adjusting tactics based on data findings which deepened audience engagement. Managed Canadian Tire Niagara Branch social media and increased organic traffic by 80%.

PR & Social Media Executive at Champion Communications

January 1, 2017 - January 1, 2018

Managed PR and social media campaigns across multiple consumer and Tech PR clients in a fast-paced London agency, leveraging pitching, client servicing and stakeholder management skills. Supported senior account leads with proactive communication, proposal development, and a solutions-oriented approach under competing deadlines.

Social Media Consultant (Freelance) at Angle Media Group

January 1, 2022 - January 1, 2023

Provided freelance social media strategy and content planning, built creator partnerships, and delivered platform-native content for clients.

Social Media & Search Marketing Specialist (Contract) at PwC Canada

January 1, 2021 - January 1, 2022

Delivered social media and search marketing support in a contract capacity, aligning campaigns with business goals and client needs.

Digital Marketing Content Specialist (Contract) at Kawartha Credit Union

January 1, 2021 - January 1, 2021

Produced digital marketing content in alignment with brand messaging and campaign objectives for a regional credit union.

Digital Marketing Content Specialist (Contract) at PwC Canada

January 1, 2021 - January 1, 2022

Contract role delivering digital marketing content and campaigns, coordinating with cross-functional teams and stakeholders, and producing performance-driven content.