Roxanne Ellison
I’m Roxanne, a social and content strategist with 11+ years in digital marketing and a slightly unhealthy interest in why people stop scrolling. I believe the best social starts before anyone presses publish.
About
I’m Roxanne, a social and content strategist with 11+ years in digital marketing and a slightly unhealthy interest in why people stop scrolling.
I believe the best social starts before anyone presses publish. I get nosy about audiences: what they’re talking about, searching for, sharing with their mates and complaining about in the comments - and turn those little human truths into content and campaigns people actually want to engage with.
For the past six years, I’ve led social and content strategy for a DTC premium consumer brand, working across everything from social listening and creative strategy to community building, creator partnerships, launches and hands-on content creation. I’m equally happy building the strategy as I am grabbing my phone and making the thing.
My work has generated millions of organic views, built highly engaged communities and turned social attention into measurable brand growth and sales.
In short: strategy brain, creator brain, and always asking “why will people care?”
- 12 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Consumer Goods
- Professional Services
- Retail
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Work experience· 12 roles
Owned social and content strategy around audience-first, culturally relevant creative; tested new formats and translated behavioural insights into creative that increased reach, engagement, and brand advocacy. Refined YouTube strategy using audience and performance insights, growing average monthly organic views to 2M and generating 21M organic brand reach since January 2026. Built a community-first TikTok series focused on baby-led weaning and chokin(g), producing 2.1M organic views, 6.1K shares, and 4.5K new followers. Led a UK marketing strategy for the BamBooBamBoo x Peppa Pig collectible with Hasbro, achieving 70% email open rate and 7.6% pre-order conversion rate; supported influencer partnerships including an activation with Zoe Sugg that generated £6K in sales within the first hour. Managed creative ideation, briefing, creator/influencer relationships, UGC strategy, campaign planning, social performance insights, and organic growth planning.
Led social & content strategy around audience-first, culturally relevant content. Refined YouTube strategy using audience and performance insights, growing average monthly organic views to 2M. Built a TikTok educational series that addressed audience anxiety around baby-led weaning and chocking, generating 2.1M organic views, 6.1K shares, and 4.5K new followers. Developed community-first social strategies that turned customers into organic brand advocates and generated sustained UGC. Guided UK marketing for the Bamboo Bamboo × Peppa Pig collection with Hasbro, delivering strong email open rates and pre-order conversion, supported creator/influencer partnerships, and drove early sales impact.
Built and managed social presence with an emphasis on community-building and performance-led creative. Used social listening and cultural trend research to inform content ideas and execution; developed creator and UGC relationships and integrated learnings back into content planning for continued growth across platforms.
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