I believe luxury in its true essence is the experience a brand offers to a consumer, that makes them feel included as a part of the brand itself.\n\nI am passionate about crafting cohesive luxury branding, marketing strategies, and engaging digital campaigns that connect brands with people. My work spans brand management, event coordination, and social media strategy, with hands-on experience in creating presentations, calendars, and content across Instagram platforms and campaigns.

Roxanne Po

I believe luxury in its true essence is the experience a brand offers to a consumer, that makes them feel included as a part of the brand itself.\n\nI am passionate about crafting cohesive luxury branding, marketing strategies, and engaging digital campaigns that connect brands with people. My work spans brand management, event coordination, and social media strategy, with hands-on experience in creating presentations, calendars, and content across Instagram platforms and campaigns.

Available to hire

I believe luxury in its true essence is the experience a brand offers to a consumer, that makes them feel included as a part of the brand itself.\n\nI am passionate about crafting cohesive luxury branding, marketing strategies, and engaging digital campaigns that connect brands with people. My work spans brand management, event coordination, and social media strategy, with hands-on experience in creating presentations, calendars, and content across Instagram platforms and campaigns.

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Experience Level

Language

English
Fluent
Hindi
Advanced
Marathi (Marāṭhī)
Advanced
Italian
Intermediate

Work Experience

Brand Management Intern at United Brains Outreach Research
February 1, 2023 - May 31, 2023
Created brand presentations and marketing materials; enhanced marketing strategies for clients; prepared monthly content calendars; organized data; managed social media marketing for Likha India’s Instagram platform.
Team Leader at Viral Fission
March 1, 2022 - March 1, 2023
Coordinated events and campaigns; led teams to ensure smooth execution of brand activation activities; tracked performance and metrics.
Campus Ambassador Intern at The Jurni
September 1, 2020 - November 30, 2020
Promoted the organization and increased online presence; registered people on the website; grew newsletter subscriptions.
Campus Ambassador at Decathlon Sports India
November 1, 2021 - June 30, 2022
Generated awareness and promoted brand campaigns on campus; engaged youth ambassadors from various colleges; supported events and outreach.
Intern at Muskurahaat Foundation
September 1, 2021 - October 31, 2021
Created awareness about crisis management; fundraised through crowdfunding; completed a course in crowdfunding.
Teaching Intern / Volunteer at Teach For India
May 1, 2017 - May 31, 2022
Mentored underprivileged students; taught Mathematics and English (reading and writing) to prepare for upcoming exams.
Executive Assistant at Whoosh Entertainment
July 1, 2023 - August 31, 2023
Strategized content for brands with the social media team; understood client briefs and prepared effective marketing presentations.
Senior Marketing Executive at SaffronStays
March 10, 2025 - March 13, 2026
Strategise monthly marketing plans for Alibaug and Goa. Handle end-to-end influencer marketing and manage metrics for those activities. To leverage social media content: shoot+edit. To create video/carousel meta ads, track and analyse weekly performance. Integrate WhatsApp, LinkedIn, and mailers to leverage marketing plans Create website content, and manage listings on OTAs like AirBnb, Booking.com, MMT, etc.

Education

Bachelor of Multimedia and Mass Communication at Wilson College
January 1, 2020 - January 1, 2023
Diploma, B.Voc in Theatre and Stage Craft at S.P. Jain / Politecnico di Milano
January 1, 2023 - January 1, 2024

Qualifications

Master's in Global Luxury Goods and Services Management
January 11, 2030 - March 24, 2026
Social Media Marketing Certification
January 11, 2030 - March 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet