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I’m a data-driven social media and marketing specialist who combines strategy, creativity, and analytics to grow reach, attract new customers, and strengthen brand awareness. I’ve led full-cycle social media work—from research and monthly planning to campaign launches, performance tracking, and optimization—across multiple platforms and international markets. I manage and scale social channels (Instagram, Facebook, TikTok, LinkedIn), build content strategies tailored to cultural and behavioral specifics, and collaborate across product, marketing, design, analytics, PR, and support teams. I also work closely with UGC and influencers, coordinating briefs and integrations to deliver consistent growth and measurable business impact.…I’m a data-driven social media and marketing specialist who combines strategy, creativity, and analytics to grow reach, attract new customers, and strengthen brand awareness. I’ve led full-cycle social media work—from research and monthly planning to campaign launches, performance tracking, and optimization—across multiple platforms and international markets. I manage and scale social channels (Instagram, Facebook, TikTok, LinkedIn), build content strategies tailored to cultural and behavioral specifics, and collaborate across product, marketing, design, analytics, PR, and support teams. I also work closely with UGC and influencers, coordinating briefs and integrations to deliver consistent growth and measurable business impact.

Anastasiia

Social Media Manager, Digital Marketer, Marketing Analyst, +2

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I’m a data-driven social media and marketing specialist who combines strategy, creativity, and analytics to grow reach, attract new customers, and strengthen brand awareness. I’ve led full-cycle social media work—from research and monthly planning to campaign launches, performance tracking, and optimization—across multiple platforms and international markets. I manage and scale social channels (Instagram, Facebook, TikTok, LinkedIn), build content strategies tailored to cultural and behavioral specifics, and collaborate across product, marketing, design, analytics, PR, and support teams. I also work closely with UGC and influencers, coordinating briefs and integrations to deliver consistent growth and measurable business impact.…I’m a data-driven social media and marketing specialist who combines strategy, creativity, and analytics to grow reach, attract new customers, and strengthen brand awareness. I’ve led full-cycle social media work—from research and monthly planning to campaign launches, performance tracking, and optimization—across multiple platforms and international markets. I manage and scale social channels (Instagram, Facebook, TikTok, LinkedIn), build content strategies tailored to cultural and behavioral specifics, and collaborate across product, marketing, design, analytics, PR, and support teams. I also work closely with UGC and influencers, coordinating briefs and integrations to deliver consistent growth and measurable business impact.

Available to hire

I’m a data-driven social media and marketing specialist who combines strategy, creativity, and analytics to grow reach, attract new customers, and strengthen brand awareness. I’ve led full-cycle social media work—from research and monthly planning to campaign launches, performance tracking, and optimization—across multiple platforms and international markets.

I manage and scale social channels (Instagram, Facebook, TikTok, LinkedIn), build content strategies tailored to cultural and behavioral specifics, and collaborate across product, marketing, design, analytics, PR, and support teams. I also work closely with UGC and influencers, coordinating briefs and integrations to deliver consistent growth and measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

CRM

Intermediate

Data Visualization

Intermediate

SEO

Intermediate

Language

Ukrainian

Fluent

Russian

Fluent

English

Intermediate

German

Intermediate

Work Experience

Middle SMM (Social Media Marketing) Manager at Promova

April 1, 2025 - May 1, 2026

Owned SMM direction end-to-end: strategy, content, team coordination, analytics, and results. Supported company revenue through user acquisition and conversion; scaled TikTok and Instagram network with 25M+ organic views. Promoted a strategic collaboration with Oleksandr Usyk. Managed company social channels: Instagram (4.4M+), Facebook (1.9M+), TikTok, LinkedIn. Worked with global markets (Tier 1: US/UK/EU, LATAM, Brazil) adapting content for cultural, language, and behavioral differences. Built content strategies (monthly planning, campaign communication, launch and optimization), participated in marketing campaigns, created briefs for designers, motion designers, copywriters, influencers, content creators, and PR. Conducted KPI tracking, reporting, hypothesis testing, and coordinated UGC/influencer ideation and integration.

SMM Specialist (English Language School, part-time)

January 1, 2024 - December 1, 2024

Defined and implemented social media strategy: goals, tone of voice, key content pillars, formats, visual style; analyzed target audience and competitors. Planned content with platform-specific formats and published across channels. Wrote copy and scripts for posts, stories, Telegram channels, and Reels/TikTok/educational videos. Managed influencer work end-to-end (sourcing, selection, communication, briefing, collaboration management, performance tracking, analytics). Managed UGC activities, coordinated PR online events (lectures/webinars) including visual direction and run-of-show planning, and prepared technical briefs for designers, video editors, and media buyers/targeting specialists. Conducted weekly analytics and reporting across Instagram, TikTok, and Telegram (reach, engagement, follower growth, content metrics).

Junior SMM Specialist (Agency, part-time)

January 1, 2024 - December 1, 2024

Developed and implemented design systems and visual styles for new pages. Created content plans and strategies for different businesses and platforms. Produced social content including posts, stories, and Reels scripts; wrote copy for informational, promotional, and educational formats. Analyzed content performance and provided optimization recommendations.

Project Manager (SMM Agency)

April 1, 2023 - December 1, 2023

Coordinated SMM team work: managed deadlines, assigned tasks, prioritized workflows, and ensured quality control. Created technical briefs for SMM managers, copywriters, content creators, and designers. Organized content shoots (references, production timelines, props sourcing, locations, models). Participated in development and implementation of content strategies from ideation to performance analysis. Managed client communications (presenting ideas, approving content, maintaining reporting processes). Contributed to lead magnet and audience engagement initiatives, including value-driven products such as guides, checklists, and subscription materials.

Personal Assistant to Project Manager

November 1, 2022 - February 1, 2023

Supported project reporting and documentation across multiple projects, organizing data, reports, props/materials, interview results, and case studies. Assisted with drafting project budgets and timelines. Organized online meetings and courses (preparing/translating materials, communicating with participants, collecting and analyzing feedback and results). Coordinated offline events (liaising with contractors/service providers, handling organization processes, digitizing materials afterward, collecting and analyzing feedback).