With over 10 years of experience as a global strategist, I specialize in driving brand growth across the US, Europe, and Asia through deep qualitative research and data-driven social strategies. Recently, I led Fairtex’s international expansion — building partnerships, setting up distribution networks, and increasing e-commerce sales by 100% in my first quarter with the team. My expertise spans SEO, SEM, email campaigns, digital advertising, and advanced marketing automation, supported by a strong analytical approach. Using methods like focus groups, in-depth interviews, and data analysis, I help brands position themselves effectively, turning consumer insights and market trends into impactful, growth-focused strategies.

Rikki Srichankij

With over 10 years of experience as a global strategist, I specialize in driving brand growth across the US, Europe, and Asia through deep qualitative research and data-driven social strategies. Recently, I led Fairtex’s international expansion — building partnerships, setting up distribution networks, and increasing e-commerce sales by 100% in my first quarter with the team. My expertise spans SEO, SEM, email campaigns, digital advertising, and advanced marketing automation, supported by a strong analytical approach. Using methods like focus groups, in-depth interviews, and data analysis, I help brands position themselves effectively, turning consumer insights and market trends into impactful, growth-focused strategies.

Available to hire

With over 10 years of experience as a global strategist, I specialize in driving brand growth across the US, Europe, and Asia through deep qualitative research and data-driven social strategies. Recently, I led Fairtex’s international expansion — building partnerships, setting up distribution networks, and increasing e-commerce sales by 100% in my first quarter with the team. My expertise spans SEO, SEM, email campaigns, digital advertising, and advanced marketing automation, supported by a strong analytical approach.
Using methods like focus groups, in-depth interviews, and data analysis, I help brands position themselves effectively, turning consumer insights and market trends into impactful, growth-focused strategies.

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Language

English
Advanced

Work Experience

UX Strategist - Freelance at Siemens, GE, WATT, Lumin PDF, Roland Berger
January 1, 2024 - July 18, 2025
Collaborated with UX designers to gain new perspectives on innovative solutions. Scaled operations for sustainability by reshaping and redefining the core workflow of an automated process. Guided multiple projects from inception to launch through tracking, scheduling, and coordinating with the cross-functional team lead. Developed user personas, customer journey maps, service models, and storyboarding user experiences in the care continuum and identification of appropriate UX metrics. Able to synthesize data from multiple sources and inputs and convert the insights into a holistic story for relevant stakeholders. Proven ability to turn research results into product insights. Synthesized user research and business data to help shape the product roadmap, designs and future research activities.
Global Brand Strategist at Fairtex
January 1, 2022 - Present
Lead research studies through all phases of the research life cycle. Conduct end-user interviews to gather in-depth insights into end-user behavior. Evaluate and measure the outcome for each design sprint to provide recommendations on how best to improve the overall product design and collaboration between cross-functional teams. Drive brand expansion into the European market, setting up a 3PL to optimize distribution and streamline logistics including WMS and SAP. Analyze data from personas, journey maps, and features to generate prototypes to test in an Agile methodology.
Strategist at Focus Point Global
January 1, 2013 - July 18, 2025
Reviewed user stories within a given design sprint to ensure objectives, goals, and requirements are clear and led by user research. Helped clients prioritize epics, features, and user stories for the organizations' backlog. Wireframed to demonstrate how the user and business needs can be met through the design. Conducted heuristic analysis of web applications and presented outcomes to upper management and executive stakeholders.

Education

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Qualifications

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Industry Experience

Retail, Professional Services, Software & Internet, Transportation & Logistics, Travel & Hospitality