Ruby Watt

Creative direction for an agency. Planning and weekly coordination with clients, using software tools for production and administrative tasks. Responsible for lighting, set and styling design, and coordinating collaborations (location scouting, models, stylists, and makeup artists). Covered various cultural events and supported creative development, copywriting, and promotion/networking. Conducted post-production editing and reel cutting. Managed online presence with weekly content turnover, meetings, and performance progress tracking, including pitching to potential clients and managing social media and paid partnerships. Conducted research and interview questions for a weekly newsletter, drafted and proofread content, and performed post-production editing of reels.

Creative direction, planning and meetings; coordinating with clients weekly; use of software; managing deadlines, administrative tasks; lighting, set and styling design; coordinating collaborations; scouting locations, models, stylists and makeup artists; covering cultural events; copywriting; communications and networking; post-production; growth of online followers; weekly content turnover and planning; pitching to potential clients; photography, copywriting, reels across social platforms; research for weekly newsletter; editing and proofreading; representing the company online.

Creative direction for events. Planned, held meetings, and coordinated with clients weekly. Used software tools; managed deadlines and administrative tasks. Worked on lighting, set and styling design; coordinated collaborations including location scouting, models, stylists, and makeup artists. Covered cultural events around Shanghai. Also supported copywriting, communication, promotional networking, and post-production workflows.