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Hi, I’m He Yue — a proactive AI-powered content operations specialist who thrives at the intersection of technology and storytelling. I design scalable content workflows, build reusable knowledge assets, and drive audience engagement across Xiaohongshu, WeChat, and international platforms. My approach blends structured processes with creative experimentation to turn complex information into clear, impactful content. I’m passionate about transforming messy legacy content into searchable knowledge bases and continuously refining prompts to improve generation quality. Outside work, I enjoy collaborating with cross-functional teams and mentoring peers on AI-enabled content strategies.…Hi, I’m He Yue — a proactive AI-powered content operations specialist who thrives at the intersection of technology and storytelling. I design scalable content workflows, build reusable knowledge assets, and drive audience engagement across Xiaohongshu, WeChat, and international platforms. My approach blends structured processes with creative experimentation to turn complex information into clear, impactful content. I’m passionate about transforming messy legacy content into searchable knowledge bases and continuously refining prompts to improve generation quality. Outside work, I enjoy collaborating with cross-functional teams and mentoring peers on AI-enabled content strategies.

He Yue

Content Producer, Content Creator, AI Prompt Engineer, +2

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Hi, I’m He Yue — a proactive AI-powered content operations specialist who thrives at the intersection of technology and storytelling. I design scalable content workflows, build reusable knowledge assets, and drive audience engagement across Xiaohongshu, WeChat, and international platforms. My approach blends structured processes with creative experimentation to turn complex information into clear, impactful content. I’m passionate about transforming messy legacy content into searchable knowledge bases and continuously refining prompts to improve generation quality. Outside work, I enjoy collaborating with cross-functional teams and mentoring peers on AI-enabled content strategies.…Hi, I’m He Yue — a proactive AI-powered content operations specialist who thrives at the intersection of technology and storytelling. I design scalable content workflows, build reusable knowledge assets, and drive audience engagement across Xiaohongshu, WeChat, and international platforms. My approach blends structured processes with creative experimentation to turn complex information into clear, impactful content. I’m passionate about transforming messy legacy content into searchable knowledge bases and continuously refining prompts to improve generation quality. Outside work, I enjoy collaborating with cross-functional teams and mentoring peers on AI-enabled content strategies.

Available to hire

Hi, I’m He Yue — a proactive AI-powered content operations specialist who thrives at the intersection of technology and storytelling. I design scalable content workflows, build reusable knowledge assets, and drive audience engagement across Xiaohongshu, WeChat, and international platforms. My approach blends structured processes with creative experimentation to turn complex information into clear, impactful content.

I’m passionate about transforming messy legacy content into searchable knowledge bases and continuously refining prompts to improve generation quality. Outside work, I enjoy collaborating with cross-functional teams and mentoring peers on AI-enabled content strategies.

Skills

Prompt Engineering

Copywriting

Experience Level

Prompt Engineering

Expert

Copywriting

Expert

Language

English

Advanced

Work Experience

AI Content Operations Specialist at Null Hypothesis

November 1, 2025 - Present

Led end-to-end AI-driven content operations: designed a topic-to-publishing workflow leveraging large language models to boost output efficiency and consistency. Built standardized content systems (topic frameworks, templates, prompt libraries) and converted content into reusable knowledge assets. Structured legacy content into a searchable knowledge base for easy reuse. Iterated prompt engineering systems to improve generation quality and stability across use cases. Managed three Xiaohongshu and three WeChat Official Accounts; grew one Xiaohongshu account from 0 to 15,000 followers, with peak monthly gains over 6,500. Delivered 30,000+ average monthly reads on the WeChat matrix and generated 1,000+ average monthly new users for an AI application product.

New Media Operations Specialist at LIBO

March 1, 2024 - September 1, 2025

Independently operated two Xiaohongshu medical aesthetics IP accounts end-to-end; increased followers by 28% through high-engagement content and refined community interaction. Drove precise lead generation (41 avg. monthly inquiries) and improved in-store conversion rate by 30%. Led private traffic (WeChat) operations using user personas and campaign-based content planning; increased member engagement by 60% and achieved 58% conversion in targeted campaigns. Executed overseas branding and content strategy on TikTok and other platforms to reach international audiences. Contributed to brand positioning, project promotion, and international image building for partnered clinics.

Student Union President at School of Electronic Information

October 1, 2022 - October 1, 2023

Led planning and execution of major school events and student activities; managed team performance evaluation, task delegation, and organizational coordination.