I'm a New Zealand-based digital, graphic, and service designer who loves creativity, visual storytelling, and using design for positive social and environmental change. I specialise in brand identity, digital content creation, service design, user research, and illustration. My life goals are to read every book ever published and to watch every film ever made.…

Ruby Christoffel

I'm a New Zealand-based digital, graphic, and service designer who loves creativity, visual storytelling, and using design for positive social and environmental change. I specialise in brand identity, digital content creation, service design, user research, and illustration. My life goals are to read every book ever published and to watch every film ever made.…

Available to hire

I’m a New Zealand-based digital, graphic, and service designer who loves creativity, visual storytelling, and using design for positive social and environmental change.

I specialise in brand identity, digital content creation, service design, user research, and illustration. My life goals are to read every book ever published and to watch every film ever made.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Graphic/Service Designer at Department of Corrections
November 2, 2024 - October 25, 2025
Translated complex policy briefs into clear, accessible visuals, increasing user engagement and comprehension for those participating in the Justice System. Co-designed cross-agency solutions with Police, Ministry of Justice, and Te Whānau-ā-Apanui to improve collaboration and produce culturally grounded communications. Designed and led human-centered design workshops, onboarding, and embedding a co-design culture across the programme. Research and design insights led to tangible policy changes, influencing Double Bunking practices and the Justice System's approach to supporting people with intellectual disabilities.
Graphic / Service Designer at Department of Corrections
November 1, 2024 - October 25, 2025
Translate complex policy briefs into clear, accessible visuals, increasing user engagement and comprehension for those participating in the Justice System. Co-designed solutions with Police, Ministry of Justice, and Te Whānau-ā-Apanui that improved cross-agency collaboration and enhanced clear, culturally grounded communications. Led human-centred design workshops adopted in onboarding, aligning teams and embedding a co-design culture across the programme. Research and design insights led to tangible policy changes, influencing Double Bunking practices and the Justice System's approach to supporting people with intellectual disabilities.

Education

Bachelor of Visual Communication Design at Victoria University of Wellington
January 1, 2017 - December 31, 2022
Bachelor of Arts in Information Design Award with Distinction at International Institute for Information Design
January 1, 2023 - December 31, 2023
Bachelor of Visual Communication Design (First Class Honours) at Massey University of Wellington
January 1, 2021 - January 1, 2023
Bachelor of Arts in Political Science and Film at Victoria University of Wellington
January 1, 2017 - January 1, 2022
Award with Distinction at Institute for Information Design
January 11, 2030 - January 1, 2023

Qualifications

Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro)
January 1, 2022 - October 25, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Government, Non-Profit Organization

Skills

Experience Level