Hi there! My name is Ruby and I am a digital marketing and music promotion professional with a B.A. in Interdisciplinary Studies (Art, Media & Entertainment) from the University of Arizona and a Professional Artist Management Certificate from Berklee College of Music. I have hands-on experience driving audience engagement and music discovery through social media, radio programming, and live event content. With a strong understanding of how digital platforms, playlists, and short-form social content support music discovery, audience growth, and fan engagement, I am passionate about supporting artists, amplifying local music communities, and growing a career in the live entertainment and music industries.

Ruby Heinonen

Hi there! My name is Ruby and I am a digital marketing and music promotion professional with a B.A. in Interdisciplinary Studies (Art, Media & Entertainment) from the University of Arizona and a Professional Artist Management Certificate from Berklee College of Music. I have hands-on experience driving audience engagement and music discovery through social media, radio programming, and live event content. With a strong understanding of how digital platforms, playlists, and short-form social content support music discovery, audience growth, and fan engagement, I am passionate about supporting artists, amplifying local music communities, and growing a career in the live entertainment and music industries.

Available to hire

Hi there! My name is Ruby and I am a digital marketing and music promotion professional with a B.A. in Interdisciplinary Studies (Art, Media & Entertainment) from the University of Arizona and a Professional Artist Management Certificate from Berklee College of Music. I have hands-on experience driving audience engagement and music discovery through social media, radio programming, and live event content. With a strong understanding of how digital platforms, playlists, and short-form social content support music discovery, audience growth, and fan engagement, I am passionate about supporting artists, amplifying local music communities, and growing a career in the live entertainment and music industries.

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Language

English
Fluent

Work Experience

Student Radio Host & Promotion Assistant at KAMP Student Radio
January 1, 2022 - May 1, 2025
Hosted a weekly radio show featuring curated playlists and emerging music trends; applied audience engagement insights to inform track selection and programming; promoted featured tracks and playlists through digital channels to increase reach and discovery.
Concert Press Assistant at Developing Artist Management Network
February 1, 2024 - July 1, 2024
Created social media content promoting artists, events, and community initiatives; collaborated with team members to align messaging with artist branding and growth goals; supported online engagement strategies and outreach.
Stage Manager at Theatrikos Theatre Company
January 1, 2013 - August 1, 2020
Managed multiple productions; assisted with costumes, actor cues, and choreography; oversaw set changes and production flow to ensure smooth performances.
Camp Counselor at Boca Tacos Y Tequila
February 1, 2023 - July 1, 2025
Delivered excellent customer service; balanced multiple tables and special requests; recognized for punctuality and reliability as part of a high-performing team.
Event Planner & Coordinator at New York Film Academy
June 1, 2024 - August 1, 2024
Supported event planning and execution for student programs and excursions; served as a visible representative of the organization; coordinated logistics, safety protocols, and day-to-day operations.

Education

Bachelor of Humanities: Art, Media, and Entertainment at University of Arizona
January 1, 2020 - January 1, 2025
Professional Artist Management Certificate at Berkeley College of Music
January 1, 2025 - January 1, 2025
High School Diploma - Musical Theater Award at Coconino Center for the Arts
January 1, 2017 - January 1, 2020

Qualifications

High School Diploma - Musical Theater Award
January 1, 2017 - January 1, 2020
Professional Artist Management Certificate
January 1, 2025 - January 1, 2025

Industry Experience

Media & Entertainment, Education, Professional Services