RM

Ruby McIntyre

Available to hire

I'm a performance marketer with a track record of leading strategy and execution across paid and organic channels.

About

I’m a performance marketer with a track record of leading strategy and execution across paid and organic channels. I drive acquisition, creative testing, funnel analysis and CRO, using data, behavioral signals and rapid experimentation to improve results.

I enjoy solving the “why,” finding the lever that matters, and making clear, strategic decisions that move performance forward. I plan, design and launch campaigns at scale, supporting 15+ clients across diverse industries while continuously testing, learning and optimizing for growth.

  • 3 years' experience
  • Joined January 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

More experts in Gold Coast, Australia

Work experience

Digital Advertising Specialist · Lemon Tree Marketing - Gold CoastJul 2025 – Present · 1 yr 5 mos

Led full-funnel digital campaigns across paid and organic channels, planning and executing cross-channel strategies, including creative testing and optimization. Built and maintained tracking, analytics and reporting to measure performance and inform optimization. Collaborated with creative and account teams to deliver on client goals.

Planning & Trading Manager · Lemon Tree Marketing - Gold CoastNov 2024 – Jul 2025 · 9 mos

Led media planning and buying across Meta, TikTok, Google Ads and programmatic platforms; designed and launched EDM campaigns; built full-funnel media plans and lifecycle optimization; contributed to new business pitches and client onboarding; supported strategic decks and client presentations.

Digital Advertising Specialist · Rapid Media - Gold CoastDec 2022 – May 2024 · 1 yr 6 mos

Managed digital advertising campaigns across multiple agencies; analyzed performance and provided data-driven recommendations; supported creative development and onboarding; contributed to campaign reviews and workflow improvements.

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