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- Experienced in SEO and ASO strategies: keyword research, SERP analysis, on-page SEO, and metadata optimization. - Skilled in WordPress website creation, implementing custom designs, and managing multilingual websites. - Proficient in Google Ads and Meta Ads, creating and optimizing high-performing campaigns. - Strong analytical mindset with hands-on experience using Google Analytics, Google Search Console, Ahrefs, AppTweak, and AppsFlyer to improve campaign and website performance.…- Experienced in SEO and ASO strategies: keyword research, SERP analysis, on-page SEO, and metadata optimization. - Skilled in WordPress website creation, implementing custom designs, and managing multilingual websites. - Proficient in Google Ads and Meta Ads, creating and optimizing high-performing campaigns. - Strong analytical mindset with hands-on experience using Google Analytics, Google Search Console, Ahrefs, AppTweak, and AppsFlyer to improve campaign and website performance.

Rumen Simeonov

SEO Expert, Digital Marketer, Marketing Strategist, +3

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- Experienced in SEO and ASO strategies: keyword research, SERP analysis, on-page SEO, and metadata optimization. - Skilled in WordPress website creation, implementing custom designs, and managing multilingual websites. - Proficient in Google Ads and Meta Ads, creating and optimizing high-performing campaigns. - Strong analytical mindset with hands-on experience using Google Analytics, Google Search Console, Ahrefs, AppTweak, and AppsFlyer to improve campaign and website performance.…- Experienced in SEO and ASO strategies: keyword research, SERP analysis, on-page SEO, and metadata optimization. - Skilled in WordPress website creation, implementing custom designs, and managing multilingual websites. - Proficient in Google Ads and Meta Ads, creating and optimizing high-performing campaigns. - Strong analytical mindset with hands-on experience using Google Analytics, Google Search Console, Ahrefs, AppTweak, and AppsFlyer to improve campaign and website performance.

Available to hire

Varna, Bulgaria

Experienced in SEO and ASO strategies: keyword research, SERP analysis, on-page SEO, and metadata optimization.
Skilled in WordPress website creation, implementing custom designs, and managing multilingual websites.
Proficient in Google Ads and Meta Ads, creating and optimizing high-performing campaigns.
Strong analytical mindset with hands-on experience using Google Analytics, Google Search Console, Ahrefs, AppTweak, and AppsFlyer to improve campaign and website performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Bulgarian

Advanced

English

Fluent

Work Experience

SEO / ASO Specialist at Casualino JSC

April 1, 2020 - Present

SEO & content strategy: in-depth keyword research, SERP analysis, competitor evaluation to drive organic traffic. On-page SEO and ASO store listings across App Store and Google Play; multilingual site development; planning and managing performance marketing campaigns. Data-driven optimization using Google Analytics, GA4, Google Search Console, Ahrefs, and Appsflyer. Cross-functional collaboration with designers and translators for high-quality content and localization.

Web Site Administrator at New Solutions Ltd

February 1, 2016 - January 1, 2020

Created and launched the company’s online store using OpenCart; customized store theme to align with brand identity and deliver a visually appealing design; managed multilingual content and site performance.

Web Site Administrator at Knowledge and Business Education Center

August 1, 2014 - November 1, 2015

Web site development & maintenance (WordPress, OpenCart, Moodle); digital marketing (Google Ads campaigns) to drive traffic and visibility for programs; collaboration with academia; delivered an e-commerce course.

Technical Assistant Trainee at BNP Paribas S.A.

June 1, 2013 - July 1, 2014

Documentation management; technical support for software and hardware issues; troubleshooting and resolving technical problems.

Marketing Trainee at Enlaps Technology Ltd

July 1, 2012 - October 1, 2012

Market research: comprehensive internet research to gather insights on topics and market opportunities. Data processing: collecting, analyzing, and processing information to support decision-making and optimize marketing strategies.