Rupali Rawat

Consultant - Brand Strategist at Creeative Bassta

Develop end-to-end brand strategies aligned with client business goals, market positioning, and audience insights. Conduct in-depth market research, competitor analysis, and consumer behavior studies to identify growth opportunities. Define brand identity frameworks including tone of voice, messaging pillars, and visual direction for over 50 clients. Translate business objectives into impactful creative briefs for design, content, and performance teams. Collaborate cross-functionally with creative, digital marketing, and client servicing teams to ensure strategic consistency. Lead brand positioning, rebranding, and campaign strategy initiatives across industries. Build and maintain brand guidelines to ensure cohesive communication across all platforms.

Consultant at Formula Group

Directed extensive customer research to devise creative service solutions, resulting in a 5Q increase in z4 revenue. Conceptualized and executed a multi-channel marketing strategy for a new service, resulting in a 5Q increase in customer acquisition and a 2Q growth in revenue within the Trst Muarter. Managed end to end relationship with 100+ key accounts. Increased online sales through a signiTcant improvement in brand awareness and analyzed market trends using Tableau that resulted in increase of sales conversion rates. Streamlined operations by cultivating strong relationships with internal teams and successfully executing on collaborative ideas, facilitating a 10Q growth in clientele satisfaction ratings.

Market Research Intern at INTEGRAL ADVISORY SERVICE PVT. LTD

Doing ad-hoc research to determine change in communication post Covid-19 and how it affected the market. Analyzed and synthesized reports and other information in a presentable and visual way using Tableau and Power BI to determine how the communication will be in future. Conducted quantitative and qualitative market research for understanding the key triggers and barriers of virtual communication platforms.

HR Intern at Airport Authority of India

Discovered the policies and sources through which recruitment is done at PPI. Screened the application forms and updated the internal database with new employees information. Understanding the recruitment and selection process for screening resumes and application forms.

Brand Strategist Consultant at Creeative Bassta

Develop end-to-end brand strategies aligned with client business goals, market positioning, and audience insights. Conduct market research, competitor analysis, and consumer behavior studies to identify growth opportunities. Define brand identity frameworks including tone of voice, messaging pillars, and visual direction for over 50 clients. Translate business objectives into impactful creative briefs for design, content, and performance teams. Collaborate cross-functionally with creative, digital marketing, and client servicing teams to ensure strategic consistency. Lead brand positioning, rebranding, and campaign strategy initiatives across industries. Build and maintain brand guidelines to ensure cohesive communication across all platforms.