Rusiri Samarakoon

Founder at White Dot Digital (Pvt) Ltd

Founded and lead the company, managing and optimizing paid ad campaigns (Google, Meta, LinkedIn) to maximize ROI and lead generation. Led social media content strategy and scheduling to boost brand engagement. Executed email marketing campaigns and follow-ups to nurture leads. Directed business strategy, operations, and growth initiatives. Implemented SEO strategies to improve organic visibility and traffic.

Head of Performance Marketing at Digibrush

Led the Performance Marketing team, developing data-driven campaigns and strategies. Managed PPC campaigns, directed social media strategy and content creation, and analyzed performance to inform strategy and reporting. Drove growth initiatives aligned with business goals.

Manager - Performance Marketing at Digibrush

Planned and executed S EO /S EM, web, email, social media, and display advertising campaigns. Analyzed campaign performance using analytics tools, optimized campaigns for improved results. Trained and mentored team members to enhance performance.

Assistant Manager - Digital Marketing at eMarketingEye

Headed the off-site SEO team at Marketing Eye. Planned and executed all digital marketing activities, including SEO/SEM, email, social media, and PPC campaigns. Managed the OLA NK A Travels website and coordinated with the Web Development team.

Online Marketing Analyst at eMarketingEye

Planned and executed digital marketing activities, including SEO/SEM, email, social media, and display advertising. Provided weekly and monthly updates on digital marketing campaigns, discussing strategic initiatives and methods for improvement.

Senior Online Marketing Analyst at eMarketingEye

Managed SEO and PPC campaigns to enhance website visibility, traffic, and conversions. Conducted website audits and performance analysis using Google Analytics and Webmaster Tools. Trained team members to improve performance.

Online Marketing Analyst at eMarketingEye

Planned and executed digital marketing campaigns, including SEO/SEM, email, social media, and display advertising. Provided performance updates and strategic recommendations.

Digital Marketing Manager at Ayu Technologies

Optimized websites for improved UX and search visibility, implemented SEO strategies and content updates. Managed PPC campaigns (Google Ads, Meta Ads) to drive traffic and conversions. Directed social media strategy and content creation to boost engagement. Analyzed performance using analytics tools to inform strategy and reporting. Developed comprehensive digital marketing strategies aligned with business goals.

Founder at White Dot Digital (Pvt) Ltd

See above entry for Founder at White Dot Digital (Pvt) Ltd.

Manager - Digital Marketing at Aayu Technologies

Optimized websites for improved UX and search visibility, implementing SEO strategies and content updates. Managed PPC campaigns (Google Ads, Meta Ads) to drive traffic and conversions. Directed social media strategy and content creation to boost engagement. Analyzed performance using analytics tools to inform strategy and reporting. Developed and executed comprehensive digital marketing strategies aligned with business goals.

Head of Performance Marketing at DigiBrush

Led the Performance Marketing team, developing customized, data-driven campaigns across Google, Facebook, Instagram, LinkedIn. Analyzed performance data, identified conversion drop-offs, and optimized user funnels. Conducted A/B testing and created performance-driven client proposals. Mapped customer journeys, defined audiences, and trained team members to achieve targets.

Marketing Manager at DigiBrush

Planned and executed SEO/SEM, web, email, social media, and display advertising campaigns. Analyzed campaign performance using Google Analytics and other platforms. Managed and optimized campaigns, conducting A/B testing for improved results. Developed client proposals and mapped customer journeys to determine target audiences. Trained and mentored team members to enhance performance.

Assistant Manager - Digital Marketing at Olanka Travels

Led the Digital Marketing team at Olanka Travels; planned and executed all digital marketing including SEO/SEM, social media, and PPC campaigns. Managed Olanka Travels website coordinating with Web Development team.

Assistant Manager - Digital Marketing at eMarketingEye

Led the off-site SEO team; planned and executed all digital marketing, including SEO/SEM, email, social media, and PPC campaigns. Provided weekly and monthly updates to clients, discussed strategic initiatives and methods for improvement.

Online Marketing Specialist at eMarketingEye

Planned and executed all digital marketing, including SEO/SEM, email, social media, and display advertising. Provided weekly and monthly updates on campaigns to clients; discussed strategic initiatives and methods for improvement.

Senior Online Marketing Analyst at eMarketingEye

Managed SEO and PPC campaigns to enhance website visibility, traffic, and conversions. Conducted website audits and performance analysis using Google Analytics and Web Master Tools.