Hi, I’m Russel Viray, an award-winning multimedia specialist with 5+ years of experience creating engaging video content for social media, marketing campaigns, and brand storytelling. I excel at launching video programs, managing full production lifecycles, and turning complex topics into clear, compelling visuals that drive engagement. I have fintech communications experience and a passion for simplifying complex topics through visual narratives. I’ve produced podcasts like The Money Major, coached on-camera performances, and delivered brand-aligned content that’s featured on TV and across digital platforms. I love collaborating with cross-functional teams, staying ahead of trends, and bringing ideas to life through storytelling.

Russel Viray

Hi, I’m Russel Viray, an award-winning multimedia specialist with 5+ years of experience creating engaging video content for social media, marketing campaigns, and brand storytelling. I excel at launching video programs, managing full production lifecycles, and turning complex topics into clear, compelling visuals that drive engagement. I have fintech communications experience and a passion for simplifying complex topics through visual narratives. I’ve produced podcasts like The Money Major, coached on-camera performances, and delivered brand-aligned content that’s featured on TV and across digital platforms. I love collaborating with cross-functional teams, staying ahead of trends, and bringing ideas to life through storytelling.

Available to hire

Hi, I’m Russel Viray, an award-winning multimedia specialist with 5+ years of experience creating engaging video content for social media, marketing campaigns, and brand storytelling. I excel at launching video programs, managing full production lifecycles, and turning complex topics into clear, compelling visuals that drive engagement.

I have fintech communications experience and a passion for simplifying complex topics through visual narratives. I’ve produced podcasts like The Money Major, coached on-camera performances, and delivered brand-aligned content that’s featured on TV and across digital platforms. I love collaborating with cross-functional teams, staying ahead of trends, and bringing ideas to life through storytelling.

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Language

English
Fluent

Work Experience

Digital Communications Specialist at Embark
March 1, 2023 - Present
Launched and managed Embark's video department, establishing production workflows and content standards for fintech brand storytelling; conceptualize, script, shoot, and edit short-form and long-form video content for social media and digital platforms; created e-learning video courses for new hire onboarding; operated as on-camera talent and directed executives during shoots; launched The Money Major podcast from concept to post-production; led influencer marketing program; managed Embark x CFL partnership and brand animations for TV and LED displays; monitored social trends to identify real-time content opportunities aligned with brand values.
Video Specialist & Multimedia Editor at VOXXLIFE
February 1, 2022 - February 1, 2023
Produced customer story videos, product marketing content, recruitment videos, and internal communications for enterprise distribution; managed full production process including scripting, storyboarding, budgeting, location scouting, scheduling, and talent direction; edited footage with motion graphics, sound design, colour grading, and music integration; collaborated with executives and cross-functional teams to align multimedia content with business objectives; analyzed content performance via analytics dashboards to inform future strategies.
Shopify Partner For Hire – Marketer & Website Designer at NOETIC STUDIO
December 1, 2020 - Present
Provided brand strategy, content marketing, and digital marketing services for e-commerce clients; designed custom Shopify websites and created social media content that drives customer engagement.
Social Media Content Strategist at MOHAWK STUDENTS' ASSOCIATION
June 1, 2019 - August 1, 2019
Created a social media contest that became the most engaged post in MSA history; produced content in Adobe Creative Cloud and managed scheduling via Hootsuite.
Art Director at THE AGENCY (Non-Profit at Mohawk College)
January 1, 2019 - March 1, 2020
Led experiential learning project producing PSA video addressing resource inequality; executed an integrated social media campaign that raised awareness and drove community engagement.

Education

Advanced Diploma, Advertising & Marketing Communications Management at Mohawk College
January 1, 2017 - January 1, 2020
Advanced Diploma, Advertising & Marketing Communications Management at Mohawk College
January 1, 2017 - January 1, 2020

Qualifications

Dean's Honours List – Best Campaign Award
January 11, 2030 - February 2, 2026
Dean's Honours List – Best Campaign Award
January 11, 2030 - February 2, 2026

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Software & Internet, Education