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I'm Rutaba Masroor Saqib, a digital media and ads specialist with 4+ years of experience driving brand growth through data-backed strategies. I excel at creating compelling client presentations, conducting thorough SEO research to identify gaps, and implementing solutions that improve visibility and ranking. I'm skilled in campaign strategy, budget planning, and media buying across multiple platforms to maximize ROI, and I combine analytical insights with creative execution to deliver campaigns that position brands at the top of their market.…I'm Rutaba Masroor Saqib, a digital media and ads specialist with 4+ years of experience driving brand growth through data-backed strategies. I excel at creating compelling client presentations, conducting thorough SEO research to identify gaps, and implementing solutions that improve visibility and ranking. I'm skilled in campaign strategy, budget planning, and media buying across multiple platforms to maximize ROI, and I combine analytical insights with creative execution to deliver campaigns that position brands at the top of their market.

Rutaba Masroor Saqib

Graphic Designer, Brand Designer, Content Designer, +2

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I'm Rutaba Masroor Saqib, a digital media and ads specialist with 4+ years of experience driving brand growth through data-backed strategies. I excel at creating compelling client presentations, conducting thorough SEO research to identify gaps, and implementing solutions that improve visibility and ranking. I'm skilled in campaign strategy, budget planning, and media buying across multiple platforms to maximize ROI, and I combine analytical insights with creative execution to deliver campaigns that position brands at the top of their market.…I'm Rutaba Masroor Saqib, a digital media and ads specialist with 4+ years of experience driving brand growth through data-backed strategies. I excel at creating compelling client presentations, conducting thorough SEO research to identify gaps, and implementing solutions that improve visibility and ranking. I'm skilled in campaign strategy, budget planning, and media buying across multiple platforms to maximize ROI, and I combine analytical insights with creative execution to deliver campaigns that position brands at the top of their market.

Available to hire

I’m Rutaba Masroor Saqib, a digital media and ads specialist with 4+ years of experience driving brand growth through data-backed strategies. I excel at creating compelling client presentations, conducting thorough SEO research to identify gaps, and implementing solutions that improve visibility and ranking. I’m skilled in campaign strategy, budget planning, and media buying across multiple platforms to maximize ROI, and I combine analytical insights with creative execution to deliver campaigns that position brands at the top of their market.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Digital Media and Ads Specialist at ADON MENA

July 1, 2025 - Present

Managed end-to-end digital media and social media marketing strategies across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Business Profile. Planned, executed, and optimized paid media campaigns (PPC) on Meta Ads and Google Ads, including Search, Display, Video, and Remarketing campaigns. Implemented advanced audience targeting, retargeting strategies, A/B testing, conversion tracking, and pixel integration to improve campaign performance and ROI. Conducted comprehensive SEO audits, on-page optimization, keyword research, backlink analysis, and competitor benchmarking. Managed SEM initiatives to increase paid search visibility, reduce CPC, and improve quality score. Developed and maintained structured social media content calendars; tracked KPIs (CTR, CPC, CPA, ROAS, engagement, impressions, conversions). Coordinated with cross-functional teams to execute integrated campaigns; monitored budgets and optimized performance to meet KPIs.

Creative and Social Media Specialist at ECOMPIRE

January 1, 2022 - January 1, 2024

Directed multi-platform campaigns for fashion, lifestyle, and tech brands; coordinated influencer and UGC initiatives; analyzed post-performance data and refined content calendars for higher CTR and ROI; managed a team of designers and content creators to ensure brand consistency.

Freelance Social Media Consultant at Remote / Self-employed

December 1, 2021 - Present

Managed full social media presence for UAE- and Pakistan-based startups and SMEs. Developed personalized content plans that increased followers by 40%+. Designed posts, infographics, and reels to promote service-based businesses. Delivered monthly reports with optimization insights and strategy adjustments.